{"id":14541,"date":"2017-07-09T05:29:54","date_gmt":"2017-07-09T05:29:54","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/2017\/07\/09\/oyun-isi-ciddi-is\/"},"modified":"2017-07-09T05:29:54","modified_gmt":"2017-07-09T05:29:54","slug":"oyun-isi-ciddi-is","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2017\/07\/09\/oyun-isi-ciddi-is\/","title":{"rendered":"Oyun i\u015fi ciddi i\u015f&#8230;."},"content":{"rendered":"<p>Angry Birds ile Rovio&#8217;nun kazand\u0131\u011f\u0131 ekonomik ba\u015far\u0131y\u0131 herhalde bilmeyen yoktur. Sonra bir candy crush f\u0131rt\u0131nas\u0131 geldi ki; hayat\u0131nda oyun oynamayan ben bile oynad\u0131m. \u00d6zellikle mobil oyun taraf\u0131nda olu\u015fan ekonomik de\u011fer art\u0131k herkesin malumu. Ancak T\u00fcrkiye&#8217;de mobil oyun oynayanlar\u0131n 24 milyona ula\u015ft\u0131\u011f\u0131n\u0131 duymak beni a\u00e7\u0131kcas\u0131 \u015fa\u015f\u0131rtt\u0131. Ara\u015ft\u0131rma \u015firketi Nielsen&#8217;in AdColony T\u00fcrkiye ile yapt\u0131\u011f\u0131 ara\u015ft\u0131rman\u0131n ilk ama \u015f\u00fcphesiz en \u015fa\u015f\u0131rt\u0131c\u0131 \u00e7\u0131kt\u0131s\u0131 bu de\u011fil.<br \/>\nYa\u015f aral\u0131\u011f\u0131na bakt\u0131\u011f\u0131m\u0131zda 15-17 ya\u015f grubunun neredeyse tamam\u0131 mobil oyun oynuyor. \u0130\u015fin ilgin\u00e7 yan\u0131 bu kitle televizyona ise en uzak olan sosyo ekonomik grup. Bu da ilerde oyunlar\u0131n holywood filmlerinin yerini alaca\u011f\u0131n\u0131 g\u00f6steriyor.<br \/>\nGen\u00e7 jenerasyonun yayg\u0131n olarak oynad\u0131\u011f\u0131, ilgin\u00e7 \u015fekilde ebeveynlerinin de ilgisini \u00e7ekmi\u015f durumda. \u00d6zellikle 45 ya\u015f \u00fcst\u00fc kitlede mobil oyun oynayanlar\u0131 oran\u0131 y\u00fczde 78.<br \/>\n<br \/>\n<b>Oyunu nerede oynuyoruz?<\/b><br \/>\nMobil oyuncular\u0131n y\u00fczde 90&#8217;\u0131 ak\u0131ll\u0131 telefonlar\u0131nda oyun oynarken, tablette oyun oynayanlar\u0131n oran\u0131 ise y\u00fczde 33.<br \/>\nMobil oyuncular\u0131n cinsiyet da\u011f\u0131l\u0131m\u0131 ise olduk\u00e7a ilgin\u00e7. Yar\u0131dan fazlas\u0131 kad\u0131n. Kad\u0131nlar \u00e7o\u011funlukla oyunu geleneksel televizyonun en \u00e7ok izlendi\u011fi prime time&#8217;da oynuyor. \u00dcstelik ya\u015f ortalamas\u0131 y\u00fcksek olan bu kitle \u00e7o\u011funlu televizyon seyrederken oyun oynuyor. Yani ikinci ekran, elektronik program rehberi (EPG) yada sosyal tv alternatifi olan twitter yerine bilgisayar oyunlar\u0131yla ilgileniyor.<br \/>\nEn \u00e7ok mobil oyun, mobilitenin en az oldu\u011fu evde oynan\u0131yor. Ancak daha \u00f6nce yap\u0131lan ara\u015ft\u0131rmalardan en \u00e7ok dikkatimi \u00e7eken, oyuncular\u0131n restorantta yemeklerini beklerken de oyun oynad\u0131klar\u0131 y\u00f6n\u00fcnde.<br \/>\n<b>Bir ak\u0131ll\u0131 telefonda ka\u00e7 oyun var?<\/b><br \/>\nKendilerini oyuncu olarak tan\u0131mlamayan bu 24 milyonluk kitlenin telefonlar\u0131nda 2 veya daha fazla oyun var. G\u00fcnde en az 45 dakikalar\u0131n\u0131 oyun oynayarak ge\u00e7iriyorlar.<br \/>\n<b>IPTV ciddi i\u015f&#8230;<\/b><br \/>\n<a href=\"https:\/\/atifunaldi.files.wordpress.com\/2017\/07\/img_5167.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14540\" title=\"\" src=\"https:\/\/atifunaldi.files.wordpress.com\/2017\/07\/img_5167.jpg\" alt=\"\" width=\"1920\" height=\"1280\" \/><\/a>Birka\u00e7 hafta \u00f6nce Tivibu aray\u00fcz\u00fcn\u00fc de\u011fi\u015ftirdi. T\u00fcrk Telekom&#8217;un uzaktan eri\u015fimi oldu\u011fu i\u00e7in, b\u00fct\u00fcn set \u00fcst\u00fc kutular\u0131n\u0131 otomatik olarak g\u00fcncelledi. Bilenler bilir, T\u00fcrk Telekom&#8217;un tivibu kutular\u0131 y\u0131llard\u0131r Airties taraf\u0131ndan yap\u0131l\u0131yor. \u0130lk \u00e7\u0131kan kutular\u0131n, i\u00e7indeki merkezi i\u015flemcilerin ne kadar zamanda beklendi\u011fini, o zaman kutulara ne kadar \u00f6zenildi\u011fini hat\u0131rl\u0131yorum.<br \/>\nAncak \u015fimdi bu \u00f6zeni g\u00f6remiyoruz. Airties&#8217;\u0131n kutular\u0131 eskidi. Yeni yaz\u0131l\u0131m ise, \u00e7al\u0131\u015fmaz hale getirdi. Evdeki kutuyu de\u011fi\u015ftirmemize ra\u011fmen gelen kutuda bile VOD (se\u00e7 seyret) \u00e7al\u0131\u015fm\u0131yor, \u00e7al\u0131\u015f\u0131rsa duruyor, devaml\u0131 bozuluyor. Daha ilginci her kanal farkl\u0131 \u00e7\u00f6z\u00fcn\u00fcrl\u00fckle geldi\u011fi i\u00e7in, televizyonda kanal de\u011fi\u015ftirdi\u011fimizde oranlar de\u011fi\u015fiyor. Ekran yar\u0131s\u0131nda g\u00f6r\u00fcnt\u00fc gidiyor. Yay\u0131n\u0131 ileri geri ald\u0131\u011f\u0131n\u0131zda hata veriyor. Program\u0131 ba\u015f\u0131ndan seyretmeye kalkt\u0131\u011f\u0131n\u0131zda yay\u0131ndan \u00e7\u0131k\u0131yor.<br \/>\nAsl\u0131nda sorun iyi \u00e7al\u0131\u015fan bir aray\u00fcz\u00fcn onu ayakta tutamayacak bir donan\u0131ma y\u00fcklenmesi. Bu tabii teknik anlamda de\u011fil ama i\u015fletme anlam\u0131nda b\u00fcy\u00fck ve kabul edilemez bir hata. E\u011fer b\u00fct\u00fcn abonelere bu y\u00fcklemeleri yapt\u0131larsa bu bence bir istifa nedeni. Zira grubun en \u00f6nemli servisini sabote eden bir g\u00fcncellemeden bahsediyoruz&#8230;<br \/>\nDeloitte\u2019un \u201cTeknoloji, Medya ve Telekominikasyon&#8221; raporuna g\u00f6re sanal ger\u00e7eklik ba\u015fl\u0131\u011f\u0131 sat\u0131\u015flar\u0131 2,5 milyon adedi ge\u00e7ecek, dokunmatik ticaret y\u00fczde 150 b\u00fcy\u00fcyecek. Yenilenen ak\u0131ll\u0131 telefonlardan olu\u015fan ikini el pazar\u0131n\u0131n bile 17 milyar dolar\u0131 g\u00f6rece\u011fini biliyoruz.<br \/>\nMobil oyunlar pazar\u0131 35 milyar dolara ula\u015f\u0131rken, PC oyunlar\u0131 32 milyar dolar civarlar\u0131nda. eSpor gelirleri ise y\u00fczde 25 art\u0131\u015f g\u00f6sterdi.<br \/>\nAmerika\u2019da TV izlenme oranlar\u0131nda ciddi bir d\u00fc\u015f\u00fc\u015f var. \u00d6zellikle \u00f6de- izle abone say\u0131s\u0131nda her g\u00fcn kan kayb\u0131 var. Bunun T\u00fcrkiye\u2019de de dijital platformlarda \u00e7ok net \u015fekilde g\u00f6r\u00fcyoruz. Ancak bu abone televizyon izlemekten vazge\u00e7miyor. \u0130lk a\u015famada Netflix gibi OTT TV\u2019lere ra\u011fbet artarken, bir grup izleyici ise antan \u00fczerinden yay\u0131n almaya ba\u015fl\u0131yor. Tabii canl\u0131 yay\u0131n izleme al\u0131\u015fkanl\u0131\u011f\u0131 olan abonelerin bir k\u0131sm\u0131n\u0131n da TV sekt\u00f6r\u00fcn\u00fc standart tehditleri aras\u0131nda pek de akla gelmeyen bir gruba gitti\u011fini hayretle g\u00f6r\u00fcyoruz. Facebook ve Instagram \u00f6nceleri markalar\u0131n devam\u0131nda ise canl\u0131 yay\u0131n seyretmeyi seven b\u00fct\u00fcn abonelerin ilgisini \u00e7ekmeye devam ediyor.<br \/>\nYani asl\u0131nda e\u011flence sekt\u00f6r\u00fcne geleneksel taraftan bakarsan\u0131z k\u00fc\u00e7\u00fclen bir sekt\u00f6r g\u00f6r\u00fcyorken, facebook da dahil bir\u00e7ok kanal\u0131n olu\u015fan sekt\u00f6re dahil oldu\u011funu g\u00f6r\u00fcyoruz. Kullan\u0131c\u0131 yayg\u0131n teknoloji, medya ve telekominikasyon alanlar\u0131n\u0131 kullanmaya devam ediyor. Sekt\u00f6r asl\u0131nda derinli\u011fini kaybediyor gibi g\u00f6r\u00fcn\u00fcrken geni\u015fliyor.<br \/>\nGeleneksel televizyon, dijital platformlar her ge\u00e7en g\u00fcn izleyicisini kaybederken, T\u00fcrkiye\u2019de bu yay\u0131nlara format \u00fcreten \u015firketlerin de kayboldu\u011funu g\u00f6r\u00fcyoruz. Her ne kadar Cengiz Semercio\u011flu Endimol\u2019un T\u00fcrkiye\u2019den \u00e7ekilmesine y\u00f6netimsel sebepler dese de, ben TMT sekt\u00f6r\u00fcn\u00fcn \u015fekil de\u011fi\u015fikli\u011finin de etkili oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum. Eminim Cengiz\u2019in ilk yorumu neden Amerika\u2019da olmad\u0131 \u015feklinde olacakt\u0131r. bunun cevab\u0131 ise a\u00e7\u0131k.. K\u00fc\u00e7\u00fck dalgalar s\u0131\u011f sularda daha etkilidir!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Angry Birds ile Rovio&#8217;nun kazand\u0131\u011f\u0131 ekonomik ba\u015far\u0131y\u0131 herhalde bilmeyen yoktur. Sonra bir candy crush f\u0131rt\u0131nas\u0131 geldi ki; hayat\u0131nda oyun oynamayan ben bile oynad\u0131m. \u00d6zellikle mobil oyun taraf\u0131nda olu\u015fan ekonomik de\u011fer art\u0131k herkesin malumu. Ancak T\u00fcrkiye&#8217;de&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-14541","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Oyun i\u015fi ciddi i\u015f.... - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atif.unaldi.org\/blog\/2017\/07\/09\/oyun-isi-ciddi-is\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oyun i\u015fi ciddi i\u015f.... - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"og:description\" content=\"Angry Birds ile Rovio&#8217;nun kazand\u0131\u011f\u0131 ekonomik ba\u015far\u0131y\u0131 herhalde bilmeyen yoktur. Sonra bir candy crush f\u0131rt\u0131nas\u0131 geldi ki; hayat\u0131nda oyun oynamayan ben bile oynad\u0131m. \u00d6zellikle mobil oyun taraf\u0131nda olu\u015fan ekonomik de\u011fer art\u0131k herkesin malumu. 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