{"id":14559,"date":"2017-07-11T07:34:18","date_gmt":"2017-07-11T07:34:18","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/2017\/07\/11\/turkiyede-internet-ve-e-ticaret-ekosistemi\/"},"modified":"2017-07-11T07:34:18","modified_gmt":"2017-07-11T07:34:18","slug":"turkiyede-internet-ve-e-ticaret-ekosistemi","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2017\/07\/11\/turkiyede-internet-ve-e-ticaret-ekosistemi\/","title":{"rendered":"T\u00fcrkiye\u2019de \u0130nternet ve E-Ticaret Ekosistemi"},"content":{"rendered":"<p>T\u00fcrkiye\u2019de yakla\u015f\u0131k 48 milyon internet kullan\u0131c\u0131s\u0131 var ve bu kullan\u0131c\u0131lar\u0131n y\u00fczde 87\u2019sini olu\u015fturan 41,5 milyonu interneti istisnas\u0131z her g\u00fcn kullan\u0131yor. Bu kitlenin internet \u00fczerinde e-posta okumak ve sosyal a\u011flara girmek haricinde en s\u0131k yapt\u0131\u011f\u0131 eylem, online \u00fcr\u00fcn bilgisi aramak. T\u00fcrkiye\u2019nin yaln\u0131zca 1 ayl\u0131k e-ticaret kullan\u0131c\u0131 etkinliklerine bakt\u0131\u011f\u0131m\u0131zda, internet kullan\u0131c\u0131lar\u0131n\u0131n y\u00fczde 52\u2019sinin sat\u0131n almak \u00fczere online \u00fcr\u00fcn veya hizmet arad\u0131\u011f\u0131n\u0131, bir online perakende ma\u011fazas\u0131n\u0131 ziyaret etti\u011fini, y\u00fczde 43\u2019\u00fcn\u00fcn de bu sat\u0131n almay\u0131 yapt\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz.<br \/>\n<a href=\"https:\/\/atifunaldi.files.wordpress.com\/2017\/07\/img_5181.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/atifunaldi.files.wordpress.com\/2017\/07\/img_5181.png\" alt=\"\" width=\"1525\" height=\"818\" class=\"alignnone size-full wp-image-14557\"><\/a><a href=\"https:\/\/atifunaldi.files.wordpress.com\/2017\/07\/img_51791.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/atifunaldi.files.wordpress.com\/2017\/07\/img_51791.png\" alt=\"\" width=\"1887\" height=\"876\" class=\"alignnone size-full wp-image-14558\"><\/a><a href=\"https:\/\/atifunaldi.files.wordpress.com\/2017\/07\/img_5179.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/atifunaldi.files.wordpress.com\/2017\/07\/img_5179.png\" alt=\"\" width=\"1887\" height=\"876\" class=\"alignnone size-full wp-image-14556\"><\/a>&nbsp;<br \/>\nBu oranlar bize, 29,92 milyon ki\u015finin e-ticaret sitelerinden online al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131n\u0131, 30,8 milyar TL\u2019lik T\u00fcrkiye e-ticaret hacmi i\u00e7erisinde ki\u015fi ba\u015f\u0131 y\u0131ll\u0131k 1.029 TL harcama yap\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<br \/>\n&nbsp;<br \/>\nD\u00fcnya geneline bakt\u0131\u011f\u0131m\u0131zda 1,61 milyar ki\u015finin online kanallar \u00fczerinden al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. Bu rakam\u0131 d\u00fcnya n\u00fcfusuna orant\u0131lad\u0131\u011f\u0131m\u0131zda, e-ticaretin d\u00fcnya \u00e7ap\u0131nda penetrasyonunun y\u00fczde 22 oran\u0131na geldi\u011fini s\u00f6yleyebiliriz. 2016 y\u0131l\u0131nda bu y\u00fczde 22\u2019lik n\u00fcfus dilimi 1,915 trilyon dolarl\u0131k ciro yaratt\u0131. Ki\u015fi ba\u015f\u0131na 1.189 dolar olarak istatistiklere yans\u0131yan bu ciro, 4.170 TL civar\u0131na denk geliyor.<br \/>\n&nbsp;<br \/>\nEn Yeni Trend S-Ticaret<br \/>\n&nbsp;<br \/>\n2017\u2019nin ilk yar\u0131s\u0131n\u0131 geride b\u0131rakt\u0131ktan sonra, \u00f6n\u00fcm\u00fczdeki d\u00f6nemde e-ticaretin ve ayr\u0131lmaz par\u00e7as\u0131 olan dijital pazarlaman\u0131n hangi trendler ile geli\u015fece\u011fine dair baz\u0131 \u00f6ng\u00f6r\u00fclerimiz olu\u015ftu.<br \/>\n&nbsp;<br \/>\nArama motorlar\u0131 hala \u00fcr\u00fcn bilgisi arama ve marka ke\u015ffetme konusunda lider olsalar da, sosyal platformlar h\u0131zla aray\u0131 kapat\u0131yor. \u00d6zellikle ge\u00e7 Y ku\u015fa\u011f\u0131 ve Z ku\u015fa\u011f\u0131 kullan\u0131c\u0131lar\u0131, online al\u0131\u015fveri\u015f yapma ama\u00e7l\u0131 arad\u0131klar\u0131 bilgileri, sosyal a\u011flarda soru\u015fturarak elde etme konusunda e\u011filimliler.<br \/>\n&nbsp;<br \/>\nB\u00f6ylece, E-Ticaret ve M-Ticaret haricinde bir de S-Ticaret, yani sosyal ticaret de hayat\u0131m\u0131za giriyor. \u00d6zellikle Instagram ve Pinterest\u2019in yapt\u0131\u011f\u0131 at\u0131l\u0131mlardan sonra, sosyal a\u011flar \u00fczerinden do\u011frudan al\u0131\u015fveri\u015f yap\u0131labilme konseptinin baz\u0131 t\u00fcketiciler nezdinde i\u015fe yarad\u0131\u011f\u0131 g\u00f6r\u00fcld\u00fc. Bu y\u00f6ntemler daha rafine bir \u015fekilde yak\u0131n zamanda t\u00fcm sosyal a\u011flara yay\u0131lacak. S-ticaretin en k\u00fc\u00e7\u00fck detay\u0131n\u0131n bile \u00f6l\u00e7\u00fcmlenebilir olmas\u0131, b\u00fcy\u00fck veri yarat\u0131l\u0131p analiz edilmesi ve m\u00fc\u015fteri davran\u0131\u015flar\u0131n\u0131n dijital olarak belirlenebilmesi, S-ticaretin en b\u00fcy\u00fck avantajlar\u0131 aras\u0131nda.<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00fcrkiye\u2019de yakla\u015f\u0131k 48 milyon internet kullan\u0131c\u0131s\u0131 var ve bu kullan\u0131c\u0131lar\u0131n y\u00fczde 87\u2019sini olu\u015fturan 41,5 milyonu interneti istisnas\u0131z her g\u00fcn kullan\u0131yor. Bu kitlenin internet \u00fczerinde e-posta okumak ve sosyal a\u011flara girmek haricinde en s\u0131k yapt\u0131\u011f\u0131 eylem,&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-14559","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>T\u00fcrkiye\u2019de \u0130nternet ve E-Ticaret Ekosistemi - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atif.unaldi.org\/blog\/2017\/07\/11\/turkiyede-internet-ve-e-ticaret-ekosistemi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00fcrkiye\u2019de \u0130nternet ve E-Ticaret Ekosistemi - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"og:description\" content=\"T\u00fcrkiye\u2019de yakla\u015f\u0131k 48 milyon internet kullan\u0131c\u0131s\u0131 var ve bu kullan\u0131c\u0131lar\u0131n y\u00fczde 87\u2019sini olu\u015fturan 41,5 milyonu interneti istisnas\u0131z her g\u00fcn kullan\u0131yor. Bu kitlenin internet \u00fczerinde e-posta okumak ve sosyal a\u011flara girmek haricinde en s\u0131k yapt\u0131\u011f\u0131 eylem,...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/atif.unaldi.org\/blog\/2017\/07\/11\/turkiyede-internet-ve-e-ticaret-ekosistemi\/\" \/>\n<meta property=\"og:site_name\" content=\"At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/atifunaldi\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/atifunaldi\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-11T07:34:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/atifunaldi.files.wordpress.com\/2017\/07\/img_5181.png\" \/>\n<meta name=\"author\" content=\"Atif Unaldi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/atifunaldi\" \/>\n<meta name=\"twitter:site\" content=\"@atifunaldi\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Atif Unaldi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2017\\\/07\\\/11\\\/turkiyede-internet-ve-e-ticaret-ekosistemi\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2017\\\/07\\\/11\\\/turkiyede-internet-ve-e-ticaret-ekosistemi\\\/\"},\"author\":{\"name\":\"Atif Unaldi\",\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/#\\\/schema\\\/person\\\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"headline\":\"T\u00fcrkiye\u2019de \u0130nternet ve E-Ticaret Ekosistemi\",\"datePublished\":\"2017-07-11T07:34:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2017\\\/07\\\/11\\\/turkiyede-internet-ve-e-ticaret-ekosistemi\\\/\"},\"wordCount\":431,\"publisher\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/#\\\/schema\\\/person\\\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"image\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2017\\\/07\\\/11\\\/turkiyede-internet-ve-e-ticaret-ekosistemi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/atifunaldi.files.wordpress.com\\\/2017\\\/07\\\/img_5181.png\",\"articleSection\":[\"Blogum\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2017\\\/07\\\/11\\\/turkiyede-internet-ve-e-ticaret-ekosistemi\\\/\",\"url\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2017\\\/07\\\/11\\\/turkiyede-internet-ve-e-ticaret-ekosistemi\\\/\",\"name\":\"T\u00fcrkiye\u2019de \u0130nternet ve E-Ticaret Ekosistemi - 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