{"id":14561,"date":"2017-07-12T09:41:38","date_gmt":"2017-07-12T09:41:38","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=14561"},"modified":"2017-07-12T09:41:38","modified_gmt":"2017-07-12T09:41:38","slug":"turkiyede-mobil-cihaz-kullanimi-yaz-aylarinda-yuzde-42-yukseliyor","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2017\/07\/12\/turkiyede-mobil-cihaz-kullanimi-yaz-aylarinda-yuzde-42-yukseliyor\/","title":{"rendered":"T\u00fcrkiye\u2019de Mobil Cihaz Kullan\u0131m\u0131 Yaz Aylar\u0131nda Y\u00fczde 42 Y\u00fckseliyor"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14563\" src=\"https:\/\/atifunaldi.files.wordpress.com\/2017\/07\/1111111111111111111111.jpeg\" alt=\"1111111111111111111111.jpeg\" width=\"6240\" height=\"4912\" \/>Pazarlama kampanyalar\u0131nda t\u00fcketicilerin sezona g\u00f6re hareket etme durumu, sadece promosyonlar veya sat\u0131\u015flarla s\u0131n\u0131rl\u0131 de\u011fil; ayn\u0131 zamanda t\u00fcketicilerin \u00e7evrimi\u00e7i olarak \u00fcr\u00fcn aramak ve sat\u0131n almak i\u00e7in kulland\u0131klar\u0131 cihazlar\u0131n t\u00fcrlerine g\u00f6re de de\u011fi\u015fim g\u00f6steriyor. Mobil cihazlar art\u0131k g\u00fcnl\u00fck ya\u015fam\u0131n ayr\u0131lmaz bir par\u00e7as\u0131 haline geldi\u011fi i\u00e7in, masa\u00fcst\u00fc bilgisayarlar\u0131n reklamc\u0131l\u0131k harcamalar\u0131ndaki pay\u0131 azal\u0131rken, mobil harcamalar h\u0131zla b\u00fcy\u00fcyor.<br \/>\nPricewaterhouseCoopers ve \u0130nteraktif Reklamc\u0131l\u0131k B\u00fcrosunun yay\u0131nlad\u0131\u011f\u0131 en son Internet Reklamc\u0131l\u0131\u011f\u0131 Gelir Raporu\u2019na g\u00f6re, dijital reklam geliri, bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 22 art\u0131\u015f g\u00f6stererek 2016 y\u0131l\u0131nda 72,5 milyar dolara y\u00fckseldi. \u0130lk defa olarak mobil reklamlar 36,6 milyar dolar ile toplam dijital reklam gelirinin y\u00fczde 51\u2019ini yani harcamalar\u0131n yar\u0131s\u0131ndan fazlas\u0131n\u0131 olu\u015fturdu.<br \/>\nMobil\u2019in giderek b\u00fcy\u00fcyen g\u00fcc\u00fc, bu yaz sezonunda programatik tabanl\u0131 yat\u0131r\u0131mlarda a\u011f\u0131rl\u0131k kazan\u0131yor. RTB House, aralar\u0131nda T\u00fcrkiye\u2019nin de oldu\u011fu Avrupa, Latin Amerika, Asya ve Pasifik, Ortado\u011fu ve Afrika genelinde 40\u2019tan fazla pazardaki verilere dayanarak ak\u0131ll\u0131 telefonlar\u0131n ve tabletlerin yaz\u0131n s\u0131cak aylar\u0131nda \u201ckurtar\u0131c\u0131\u201d cihazlar oldu\u011funu ortaya koydu.<br \/>\n<strong>2017\u2019de mobilde d\u00f6n\u00fc\u015f\u00fcm oran\u0131 y\u00fczde 50 artt\u0131<\/strong><br \/>\nRTB House\u2019un T\u00fcrkiye\u2019de yapt\u0131\u011f\u0131 ara\u015ft\u0131rmaya g\u00f6re, ak\u0131ll\u0131 telefon kullan\u0131m oran\u0131n\u0131n y\u0131l ortalamas\u0131n\u0131n \u00fczerinde oldu\u011fu Temmuz\u2019da y\u00fczde 42, A\u011fustos\u2019ta y\u00fczde 33\u2019l\u00fck art\u0131\u015f g\u00f6r\u00fcld\u00fc. D\u00f6n\u00fc\u015f\u00fcm oranlar\u0131na bak\u0131ld\u0131\u011f\u0131nda ise mobil cihazlardan Temmuz ay\u0131nda y\u00fczde 33, A\u011fustos ay\u0131nda y\u00fczde 32 d\u00f6n\u00fc\u015f\u00fcm elde edildi. Bu rakamlara g\u00f6re T\u00fcrkiye\u2019de mobil cihaz kullan\u0131m\u0131 ve d\u00f6n\u00fc\u015f\u00fcm oran\u0131 d\u00fcnya ortalamas\u0131n\u0131n yakla\u015f\u0131k y\u00fczde 5 \u00fczerinde ger\u00e7ekle\u015fti\u011fi belirlendi.<br \/>\n\u201cYaz aylar\u0131nda mobil olma e\u011filimi\u201d, mobil pazarlama genelinde daha geni\u015f bir b\u00fcy\u00fcme anlam\u0131 ta\u015f\u0131yor. 2016 y\u0131l\u0131n\u0131n ilk 5 ay\u0131na k\u0131yasla 2017 y\u0131l\u0131nda y\u00fczde 50\u2019lik art\u0131\u015fla mobil cihazlardan yakla\u015f\u0131k y\u00fczde 28 d\u00f6n\u00fc\u015f\u00fcm sa\u011fland\u0131. Buna g\u00f6re bu y\u0131l Temmuz ve A\u011fustos aylar\u0131n\u0131n ayn\u0131 veya daha y\u00fcksek oranda yo\u011fun zaman dilimi getirece\u011fi \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pazarlama kampanyalar\u0131nda t\u00fcketicilerin sezona g\u00f6re hareket etme durumu, sadece promosyonlar veya sat\u0131\u015flarla s\u0131n\u0131rl\u0131 de\u011fil; ayn\u0131 zamanda t\u00fcketicilerin \u00e7evrimi\u00e7i olarak \u00fcr\u00fcn aramak ve sat\u0131n almak i\u00e7in kulland\u0131klar\u0131 cihazlar\u0131n t\u00fcrlerine g\u00f6re de de\u011fi\u015fim g\u00f6steriyor. Mobil cihazlar art\u0131k&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-14561","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>T\u00fcrkiye\u2019de Mobil Cihaz Kullan\u0131m\u0131 Yaz Aylar\u0131nda Y\u00fczde 42 Y\u00fckseliyor - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atif.unaldi.org\/blog\/2017\/07\/12\/turkiyede-mobil-cihaz-kullanimi-yaz-aylarinda-yuzde-42-yukseliyor\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00fcrkiye\u2019de Mobil Cihaz Kullan\u0131m\u0131 Yaz Aylar\u0131nda Y\u00fczde 42 Y\u00fckseliyor - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"og:description\" content=\"Pazarlama kampanyalar\u0131nda t\u00fcketicilerin sezona g\u00f6re hareket etme durumu, sadece promosyonlar veya sat\u0131\u015flarla s\u0131n\u0131rl\u0131 de\u011fil; ayn\u0131 zamanda t\u00fcketicilerin \u00e7evrimi\u00e7i olarak \u00fcr\u00fcn aramak ve sat\u0131n almak i\u00e7in kulland\u0131klar\u0131 cihazlar\u0131n t\u00fcrlerine g\u00f6re de de\u011fi\u015fim g\u00f6steriyor. 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