{"id":14657,"date":"2017-08-21T06:35:51","date_gmt":"2017-08-21T06:35:51","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=14657"},"modified":"2017-08-21T06:35:51","modified_gmt":"2017-08-21T06:35:51","slug":"telekom-sirketleri-cigerci-apodan-neler-ogrenmeli","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2017\/08\/21\/telekom-sirketleri-cigerci-apodan-neler-ogrenmeli\/","title":{"rendered":"Telekom \u015eirketleri Ci\u011ferci Apo\u2019dan neler \u00f6\u011frenmeli"},"content":{"rendered":"

Y\u0131llard\u0131r pazarlama konferanslar\u0131nda, bir tak\u0131m teyzeler a\u00e7\u0131l\u0131\u015f konu\u015fmalar\u0131 yapt\u0131. Bunun amac\u0131 da pazarlaman\u0131n asl\u0131nda bazen i\u00e7ten gelen \u00e7\u00f6z\u00fcmlerle daha iyi yap\u0131labildi\u011fini g\u00f6stermekti. Ben de bir s\u00fcredir Mersin\u2019deki hayat\u0131 inceliyorken farkettim ki; ne zaman ac\u0131ksam hep ayn\u0131 yerde yemek yemek istiyorum. Yani e\u011fer Ci\u011ferci Apo bir servis olsayd\u0131 ben hi\u00e7 ayr\u0131lmayan sad\u0131k m\u00fc\u015fteri konumunda olaca\u011f\u0131m. <\/p>\n

\u00dcz\u00fclerek g\u00f6r\u00fcyorum ki; birbirinden abone \u00e7almaya konsantre olan, \u0130stanbul\u2019un yo\u011funlu\u011fundan fokusunu kaybeden telekom \u015firketleri ne yaz\u0131k ki, y\u00fcksek sadakat ve kaliteli servis vermeyi unutmu\u015f durumda. Ben de Apo neyi do\u011fru yap\u0131yor, sizin i\u00e7in s\u0131ralamak istedim. Umar\u0131m bu telekom \u015firketlerine bir rehber olur.<\/p>\n<\/p>\n

\u00d6ncelik \u00fcr\u00fcn kalitesi<\/strong><\/p>\n<\/p>\n

Apo ci\u011fer sat\u0131yor. Ci\u011fer et \u00fcr\u00fcnleri i\u00e7inde en y\u00fcksek proteine sahip, en bozulmam\u0131\u015f olan\u0131. Bir tantuni salonu da a\u00e7abilirdi ama kaliteli \u00fcr\u00fcn\u00fc \u00f6nemsiyor. Tabii bu \u00fcr\u00fcn\u00fcn en dikkat edilmesi gereken y\u00f6n\u00fc, temiz olmas\u0131.<\/p>\n

Ne yaz\u0131k ki, bunu telekom \u015firketleri i\u00e7in s\u00f6yleyemiyoruz. Son d\u00f6nemde triple playde birle\u015fen \u015firketlerin sene 2017 olmas\u0131na ra\u011fmen \u00fcr\u00fcn kalitesi yerlerde s\u00fcr\u00fcn\u00fcyor. 50 MB hizmetten bahsediliyor, al\u0131yorsunuz, gelen h\u0131z 20 MB\u2019i ge\u00e7miyor. Hem de bu hata fiber optikte oluyor. <\/p>\n

Mobil tarafta hala bir mesh d\u00fczenlemesi yok. Hala her yerde \u00e7eken bir operat\u00f6r bulmak m\u00fcmk\u00fcn de\u011fil. <\/p>\n

Bir tek televizyon taraf\u0131nda her\u015fey yolunda, onun sebebi de zaten i\u00e7eri\u011fin kendilerine ait olmamas\u0131. <\/p>\n<\/p>\n

Hijyen ile \u00fcr\u00fcn kalitesini artt\u0131rmak<\/strong><\/p>\n<\/p>\n

Mersin civar\u0131nda zinciri olan Apo\u2019nun b\u00fct\u00fcn restoranlar\u0131nda eli y\u00fcz\u00fc d\u00fczg\u00fcn gen\u00e7 \u00f6\u011frenciler \u00e7al\u0131\u015f\u0131yor. Paket servisleri \u00fczerinde beyaz pantolonlar olan erkek \u00f6\u011frenciler, restoran i\u00e7i servisi ise k\u0131z \u00f6\u011frenciler yap\u0131yor. Bu da restoranlarda hem medeni bir duru\u015f, hem de hijyenin y\u00fcksek olmas\u0131n\u0131 sa\u011fl\u0131yor.<\/p>\n

Telekom taraf\u0131nda i\u015fler \u00e7ok kirli. Zaten parazite al\u0131\u015f\u0131k olan abone, ne yaz\u0131k ki evine internet ba\u011flatmak istedi\u011finde haftalar\u0131 bulan s\u00fcre\u00e7lerle u\u011fra\u015fmak zorunda kal\u0131yor. Son d\u00f6nemde bir de modemi eve yollama fasl\u0131 ba\u015flam\u0131\u015f ki; bu i\u015flerin \u00fczerine bir de kargo \u015firketinin adres bulmas\u0131 i\u015fiyle u\u011fra\u015fmak zorunda kal\u0131yorsunuz. Sonu\u00e7 tam bir h\u00fcsran. Sosyal CRM\u2019de markas\u0131n\u0131 g\u00fc\u00e7lediren telekom \u015firketlerinin bile bu d\u00f6nemde eskisi gibi markalar\u0131n\u0131 koruyamad\u0131lar\u0131n\u0131 sosyal medyadan d\u00f6n\u00fc\u015f h\u0131zlar\u0131n\u0131n bir g\u00fcnden 15 g\u00fcnlere kadar \u00e7\u0131kmas\u0131ndan anl\u0131yorum. <\/p>\n<\/p>\n

Katma de\u011ferli servisler<\/strong><\/p>\n<\/p>\n

Restorana gidip oturdu\u011funuzda bir ki\u015fi bile olsan\u0131z yakla\u015f\u0131k 12 \u00e7e\u015fit meze geliyor. Salata\u2019dan taze veya k\u0131zart\u0131lm\u0131\u015f so\u011fana hatta ac\u0131 biber k\u0131zartmas\u0131na kadar g\u00f6z\u00fcn\u00fcz\u00fc ve midenizi doyuracak lezzetli ve \u00f6zenle se\u00e7ilmi\u015f onlarca \u00e7e\u015fit. Zaten o mezeleri yiyip doyabilirsiniz ama bu Apo i\u00e7in ticari bir endi\u015fe ta\u015f\u0131m\u0131yor. Bu kendine g\u00fcven ise m\u00fc\u015fteri portf\u00f6y\u00fcn\u00fc elinde tutmas\u0131na sebep oluyor. <\/p>\n

\u00d6zellikle mobil operat\u00f6rlerde abone oldu\u011funuzda \u00f6n\u00fcn\u00fcz\u00fc bir y\u0131\u011f\u0131n \u015feyle dolduruyorlar. Tamam g\u00f6z\u00fcn\u00fcz doyuyor. Ancak bunlar\u0131n offline olanlar\u0131n\u0131 (vale hizmeti, park hizmeti, restoran indirimleri vb\u2026) zaten g\u00fcn\u00fcn yo\u011funlu\u011fundan \u00e7o\u011funlukla kulanam\u0131yorsunuz. Geriye sadece online hizmetler kal\u0131yor ki, \u00e7o\u011fu herkesin i\u015fine yar\u0131yan hizmetler de de\u011fil. Zaten bunu hedef kitle aral\u0131klar\u0131na bakarak net olarak anlayabiliyorsunuz. <\/p>\n

Apo\u2019da \u00f6n\u00fcme gelen her mezeyi keyifle yiyebiliyorken, masay\u0131 en fazla donatan mobil operat\u00f6r\u00fcn bir iki \u00fc\u00e7 hizmetine ancak \u015f\u00f6yle \u00e7atal\u0131n ucuyla de\u011fiyorum. Zaten \u00e7o\u011funlukla alt\u0131ndan bir abonelik i\u015flemi \u00e7\u0131k\u0131yor ki, insan dokundu\u011funa pi\u015fman oluyor. <\/p>\n<\/p>\n

Buradan nas\u0131l \u00e7\u0131k\u0131l\u0131r?<\/strong><\/p>\n<\/p>\n

Ge\u00e7en g\u00fcn bir telekom bayili\u011finde e-devlet d\u00f6k\u00fcman\u0131 ihtiyac\u0131 oldu. Ben de \u015fifremi bilmedi\u011fimi s\u00f6yledim. Han\u0131mefendi Garanti bankas\u0131 hesab\u0131m olup olmad\u0131\u011f\u0131n\u0131 sordu. Hesapla edevlete ba\u011flan\u0131p i\u015fimizi hallettik. Finans sekt\u00f6r\u00fcnde de bir d\u00f6nem i\u015fler \u00e7ok kar\u0131\u015f\u0131kt\u0131, ancak Garanti Bankas\u0131<\/strong> eticaret i\u00e7in haz\u0131rlad\u0131\u011f\u0131 kolay processler, abonelere haz\u0131rlad\u0131\u011f\u0131 yan servisler, kolay anla\u015f\u0131l\u0131r, modern web sitesi ve mobil uygulamas\u0131, facebook connectten daha iyi \u00e7al\u0131\u015fan otorizasyon sistemi ile kendini farkl\u0131la\u015ft\u0131rmay\u0131 ba\u015fard\u0131. \u015eimdi bir telekom operat\u00f6r\u00fcnden de kaliteli \u00fcr\u00fcn, ger\u00e7ekten kullan\u0131labilir \u00e7ekicilikte katma de\u011ferli servisler ile farkl\u0131la\u015fmas\u0131n\u0131 bekliyorum. <\/p>\n","protected":false},"excerpt":{"rendered":"

Y\u0131llard\u0131r pazarlama konferanslar\u0131nda, bir tak\u0131m teyzeler a\u00e7\u0131l\u0131\u015f konu\u015fmalar\u0131 yapt\u0131. Bunun amac\u0131 da pazarlaman\u0131n asl\u0131nda bazen i\u00e7ten gelen \u00e7\u00f6z\u00fcmlerle daha iyi yap\u0131labildi\u011fini g\u00f6stermekti. Ben de bir s\u00fcredir Mersin\u2019deki hayat\u0131 inceliyorken farkettim ki; ne zaman ac\u0131ksam hep…<\/p>\n","protected":false},"author":2,"featured_media":14655,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-14657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogum"],"yoast_head":"\nTelekom \u015eirketleri Ci\u011ferci Apo\u2019dan neler \u00f6\u011frenmeli - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atif.unaldi.org\/blog\/2017\/08\/21\/telekom-sirketleri-cigerci-apodan-neler-ogrenmeli\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Telekom \u015eirketleri Ci\u011ferci Apo\u2019dan neler \u00f6\u011frenmeli - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"og:description\" content=\"Y\u0131llard\u0131r pazarlama konferanslar\u0131nda, bir tak\u0131m teyzeler a\u00e7\u0131l\u0131\u015f konu\u015fmalar\u0131 yapt\u0131. 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