{"id":14703,"date":"2017-08-27T05:28:46","date_gmt":"2017-08-27T05:28:46","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/2017\/08\/27\/gayrimenkulun-yeni-yildizi\/"},"modified":"2017-08-27T05:28:46","modified_gmt":"2017-08-27T05:28:46","slug":"gayrimenkulun-yeni-yildizi","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2017\/08\/27\/gayrimenkulun-yeni-yildizi\/","title":{"rendered":"Gayrimenkul\u2019\u00fcn yeni y\u0131ld\u0131z\u0131"},"content":{"rendered":"<p>\u0130stanbul\u2019da herkes ev arz\u0131n\u0131n talebin \u00e7ok \u00fcst\u00fcnde oldu\u011funu konu\u015fsa da, gayrimenkul T\u00fcrk insan\u0131n\u0131n en vazge\u00e7ilmez yat\u0131m ara\u00e7lar\u0131ndan biri. Her\u015feyden vazge\u00e7se de ba\u015f\u0131n\u0131 sokaca\u011f\u0131 bir ev kavram\u0131ndan hi\u00e7bir \u015fekilde vazge\u00e7miyor diyor tapu.com\u2019un y\u00f6netici orta\u011f\u0131 <strong>Emre Er\u015fahin<\/strong>. <br \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/atifunaldi.files.wordpress.com\/2017\/08\/img_5686.jpg\" height=\"360\" class=\"wp-image-14702\" width=\"650\">Ge\u00e7ti\u011fimiz g\u00fcnlerde keyifli ve uzun bir sohbet yapt\u0131k Emre ile. Ayn\u0131 d\u00f6nemlerde girmi\u015f olmam\u0131za ra\u011fmen ne yaz\u0131k ki okulda tan\u0131\u015famam\u0131\u015ft\u0131k. Ancak bir s\u00fcredir birbirimizi dijital mecralarda takipteydik, fikir al\u0131\u015fveri\u015finde bulunuyorduk. Emre tapu.com\u2019u temmuz 2015\u2019te kurmu\u015f. O tarihten bu yana 1.8 milyon dolar yat\u0131m alm\u0131\u015f. Yat\u0131r\u0131mc\u0131lar\u0131n\u0131n aras\u0131nda benim de yak\u0131ndan takip etti\u011fim Hasan Aslanoba var. Emre pazar\u0131 ve ihtiya\u00e7lar\u0131n\u0131 \u00e7ok net incelemi\u015f. T\u00dc\u0130K verilerine g\u00f6re T\u00fcrkiye\u2019de bir y\u0131lda bir milyon 650 bin adet tapu el de\u011fi\u015ftiriyor. Tapu.com ise haftada 10-15 adet tapunun el de\u011fi\u015ftirmesini sa\u011fl\u0131yor.<br \/>Tabii gayrimenkul sat\u0131\u015f\u0131 olduk\u00e7a zor bir konu. Sat\u0131c\u0131 ve al\u0131c\u0131n\u0131n birbirlerine g\u00fcvenmeleri, ortama g\u00fcvenmeleri hatta geleneksel d\u00fcnyada biraz da birbirilerini tan\u0131malar\u0131 gerekiyor. Ancak tapu.com\u2019un araya koydu\u011fu yap\u0131 o kadar g\u00fcvenli ki; bazen \u00a0al\u0131c\u0131lar, gayrimenkul\u00fc g\u00f6rmeden de alabiliyorlarm\u0131\u015f. Bunun birka\u00e7 \u00f6rne\u011fini dinlemek bana olduk\u00e7a ilgin\u00e7 geldi. \u00dclkenin bir ucundaki bir yat\u0131r\u0131mc\u0131 s\u0131rf yat\u0131r\u0131m olarak ba\u015fka bir u\u00e7taki bir gayrimenkul\u00fc sat\u0131n alabiliyormu\u015f.<br \/>\u00d6zellikle a\u00e7\u0131k artt\u0131rmaya kat\u0131l\u0131p ikinci gelenler \u00e7ok \u00f6nemli diyor Emre. Zira birinci gelen al\u0131m\u0131 yaparken, ikincisi \u00e7ok almak istedi\u011fi bir gayrimenkul\u00fc ka\u00e7\u0131rd\u0131\u011f\u0131 i\u00e7in bu konuda gelecek yeni gayrimenkul\u00fcn ciddi al\u0131c\u0131s\u0131 durumunda oluyor.<br \/>Bu da tapu.com kullan\u0131c\u0131lar\u0131 aras\u0131nda olduk\u00e7a fazla potansiyel ve ciddi al\u0131c\u0131 oldu\u011funu g\u00f6steriyor. Tabii bu ben de T\u00fcrkiye\u2019deki private shopping sitelerinin ilk zamanlar sahip oldu\u011fu al\u0131c\u0131 listelerine g\u00f6t\u00fcrd\u00fc. O d\u00f6nemde ekosistemin b\u00fcy\u00fcmesine bu listeler neden olmu\u015ftu.<br \/>Ben de Emre\u2019ye dayanamay\u0131p sordum: \u2018Neye ihtiyac\u0131n var?\u2019 diye.. Emre daha fazla sat\u0131labilir gayrimenkule ihtiyac\u0131 oldu\u011funu s\u00f6yledi. \u0130\u00e7erde potansiyel al\u0131c\u0131lar varken, en do\u011frusu bu olurdu tabii.<br \/>A\u00e7\u0131kcas\u0131 bana da \u00e7ok mant\u0131kl\u0131 geliyor. Yat\u0131r\u0131m yap\u0131lacaksa ya ta\u015f\u0131nabilir y\u00fckte hafif pahada a\u011f\u0131r \u00fcr\u00fcnlere bakmak laz\u0131m (elmas gibi) yada ta\u015f\u0131namazlara (burada tabii tercih \u00e7o\u011funlukla toprak ve ev oluyor)<br \/>Emre T\u00fcrkiye\u2019de potansiyel sat\u0131\u015f\u0131 olan daha \u00e7ok arsa ve arazi oldu\u011funu s\u00f6yledi. \u00a0Ancak bir k\u0131sm\u0131 \u00e7e\u015fitli sebeplerle pazara ula\u015fm\u0131yormu\u015f. Bu bana daha sonra hemalhemsat.com olan pazaryerim.com\u2019u hat\u0131rlatt\u0131. Pazara girdikleri ilk zamanlarda insanlar evlerindeki e\u015fyalar\u0131 satmay\u0131 bir ay\u0131p olarak alg\u0131l\u0131yorlard\u0131. Zamanla bu diren\u00e7 k\u0131r\u0131ld\u0131. Art\u0131k kimse evinde kullanmad\u0131\u011f\u0131 \u015feyleri bulundurmak istemiyor. Letgo\u2019nun pazara girdi\u011fi zaman bu sorunla hi\u00e7 u\u011fra\u015fmak zorunda olmad\u0131\u011f\u0131n\u0131 biliyorum.<br \/>Eminim ki; bir s\u00fcre sonra gayrimenkul sat\u0131\u015f\u0131nda da bu diren\u00e7 k\u0131r\u0131lacak ve pazar \u00e7ok h\u0131zl\u0131 bir \u015fekilde b\u00fcy\u00fcyecektir. Emre\u2019nin de hedefi zaten bize bunu g\u00f6steriyor. \u0130lk hedef a\u015f\u0131ld\u0131ktan sonra i\u015fin as\u0131l beklenen hedefi g\u00fcnde 30 yani ayda bin ve y\u0131lda 13bin500 tapunun el de\u011fi\u015ftirmesine yard\u0131mc\u0131 olmak.<br \/>Bunu ger\u00e7ekle\u015ftirmek i\u00e7in b\u00fct\u00fcn ara\u00e7lar\u0131m\u0131z haz\u0131r diyor Emre. Sekt\u00f6r\u00fcn en \u00f6nemli iki probemini\u00a0 \u00e7\u00f6z\u00fcyoruz. Bilgi ve \u015feffafl\u0131k.\u00a0 Sat\u0131lan \u00fcr\u00fcn, sat\u0131\u015f de\u011feri gibi verileri netle\u015ftirerek, fiyat belirlemeyi sat\u0131c\u0131n\u0131n tekelinden \u00e7\u0131kard\u0131k. \u0130kincisi de \u015feffafl\u0131k. Sat\u0131\u015f a\u015famas\u0131nda gelen teklifleri ortaya koyuyoruz. Bu sayede bu arsaya milyon verdiler de vermedim \u015feklindeki dedikodular\u0131 \u00f6nl\u00fcyorlarm\u0131\u015f.<br \/>Tapu.com en fazla arazi ve arsa sat\u0131yormu\u015f. Benim de ilk sorum \u2018\u0130stanbul\u2019da bu kadar emlak sto\u011fu varken bu konuda bir \u015fey yapm\u0131yor musunuz?\u2019 oldu. Yeni anla\u015fmalar\u0131n yolda oldu\u011funu ve emlak sat\u0131\u015f\u0131 konusunda da stoklar\u0131 eritmek ad\u0131na \u00e7al\u0131\u015fmalar yapt\u0131klar\u0131n\u0131 \u00f6\u011frendim.<br \/>Ben ayn\u0131 zamanda tapu.com\u2019un yurtd\u0131\u015f\u0131na sat\u0131\u015f a\u00e7\u0131s\u0131nda da \u00f6nemli bir ara\u00e7 oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum. \u00d6zellikle emlak stoklar\u0131n\u0131n m\u00fcnferit \u00e7abalarla yurtd\u0131\u015f\u0131na sat\u0131\u015flar\u0131 yerine toplu bir sat\u0131\u015f kayna\u011f\u0131 olaca\u011f\u0131 yolunda \u00f6ng\u00f6r\u00fclerim var.<br \/>Tecr\u00fcbelerim innovatif, sekt\u00f6r\u00fc disrupt eden bu projenin k\u0131sa s\u00fcrede ald\u0131\u011f\u0131 yat\u0131r\u0131mc\u0131lar\u0131 da g\u00f6z \u00f6n\u00fcne al\u0131rsak, T\u00fcrkiye\u2019de gayrimenkul\u2019de hem pazar geni\u015flemesine hem de etkili bir oyuncu olmas\u0131na sebep olacak gibi geliyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130stanbul\u2019da herkes ev arz\u0131n\u0131n talebin \u00e7ok \u00fcst\u00fcnde oldu\u011funu konu\u015fsa da, gayrimenkul T\u00fcrk insan\u0131n\u0131n en vazge\u00e7ilmez yat\u0131m ara\u00e7lar\u0131ndan biri. Her\u015feyden vazge\u00e7se de ba\u015f\u0131n\u0131 sokaca\u011f\u0131 bir ev kavram\u0131ndan hi\u00e7bir \u015fekilde vazge\u00e7miyor diyor tapu.com\u2019un y\u00f6netici orta\u011f\u0131 Emre Er\u015fahin&#8230;.<\/p>\n","protected":false},"author":2,"featured_media":14701,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-14703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogum"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gayrimenkul\u2019\u00fcn yeni y\u0131ld\u0131z\u0131 - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atif.unaldi.org\/blog\/2017\/08\/27\/gayrimenkulun-yeni-yildizi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gayrimenkul\u2019\u00fcn yeni y\u0131ld\u0131z\u0131 - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"og:description\" content=\"\u0130stanbul\u2019da herkes ev arz\u0131n\u0131n talebin \u00e7ok \u00fcst\u00fcnde oldu\u011funu konu\u015fsa da, gayrimenkul T\u00fcrk insan\u0131n\u0131n en vazge\u00e7ilmez yat\u0131m ara\u00e7lar\u0131ndan biri. Her\u015feyden vazge\u00e7se de ba\u015f\u0131n\u0131 sokaca\u011f\u0131 bir ev kavram\u0131ndan hi\u00e7bir \u015fekilde vazge\u00e7miyor diyor tapu.com\u2019un y\u00f6netici orta\u011f\u0131 Emre Er\u015fahin....\" \/>\n<meta property=\"og:url\" content=\"https:\/\/atif.unaldi.org\/blog\/2017\/08\/27\/gayrimenkulun-yeni-yildizi\/\" \/>\n<meta property=\"og:site_name\" content=\"At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/atifunaldi\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/atifunaldi\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-27T05:28:46+00:00\" \/>\n<meta name=\"author\" content=\"Atif Unaldi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/atifunaldi\" \/>\n<meta name=\"twitter:site\" content=\"@atifunaldi\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Atif Unaldi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2017\\\/08\\\/27\\\/gayrimenkulun-yeni-yildizi\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2017\\\/08\\\/27\\\/gayrimenkulun-yeni-yildizi\\\/\"},\"author\":{\"name\":\"Atif Unaldi\",\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/#\\\/schema\\\/person\\\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"headline\":\"Gayrimenkul\u2019\u00fcn yeni y\u0131ld\u0131z\u0131\",\"datePublished\":\"2017-08-27T05:28:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2017\\\/08\\\/27\\\/gayrimenkulun-yeni-yildizi\\\/\"},\"wordCount\":806,\"publisher\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/#\\\/schema\\\/person\\\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"image\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2017\\\/08\\\/27\\\/gayrimenkulun-yeni-yildizi\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"Blogum\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2017\\\/08\\\/27\\\/gayrimenkulun-yeni-yildizi\\\/\",\"url\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2017\\\/08\\\/27\\\/gayrimenkulun-yeni-yildizi\\\/\",\"name\":\"Gayrimenkul\u2019\u00fcn yeni y\u0131ld\u0131z\u0131 - 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