{"id":14780,"date":"2017-09-24T05:24:48","date_gmt":"2017-09-24T05:24:48","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/2017\/09\/24\/verba-volant-scripta-manent\/"},"modified":"2017-09-24T05:24:48","modified_gmt":"2017-09-24T05:24:48","slug":"verba-volant-scripta-manent","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2017\/09\/24\/verba-volant-scripta-manent\/","title":{"rendered":"Verba Volant, Scripta Manent"},"content":{"rendered":"

Kurumsalla\u015fma bloglar\u0131n ba\u015far\u0131s\u0131n\u0131n en \u00f6nemlilerinden biri.<\/strong>
\nBabam\u0131n bana hayat i\u00e7in verdi\u011fi en ciddi \u00f6\u011f\u00fctlerden biri buydu. T\u00fcrk\u00e7esi ‘s\u00f6z u\u00e7ar, yaz\u0131 kal\u0131r’. Bu nedenle IPTV derne\u011fi ba\u015fkan\u0131 olmama ve videonun internetin b\u00fcy\u00fcmesinde \u00e7ok etkili oldu\u011funu d\u00fc\u015f\u00fcnmeme ra\u011fmen, yaz\u0131n\u0131n internetin haf\u0131zas\u0131 oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum.
\nBu haf\u0131zan\u0131n en \u00f6nemli par\u00e7alas\u0131 ise bloglar. Ba\u015fta sadece g\u00fcnl\u00fck olarak \u00e7\u0131kan bloglar her konuda ihtiyac\u0131m\u0131z olan bilgiye ula\u015fabildi\u011fimiz sitelere k\u0131sa zamanda evrildi. Fakat bloglar neden gittik\u00e7e azal\u0131yor? Neden ger\u00e7ek de\u011ferlerini bulam\u0131yorlar?
\nBloglar\u0131n \u00f6lmek \u00fczere oldu\u011fu konusunda bir\u00e7ok \u0130ngilizce makale okudu\u011fumu hat\u0131rl\u0131yorum. T\u00fcrkiye’deki bloglara \u015f\u00f6yle bir g\u00f6z gezdirdi\u011fimde de benzer bir durumu g\u00f6rebiliyorum. Bu konuya g\u00f6n\u00fcl veren Evren Soyu\u00e7ok<\/a>, blog \u00e7al\u0131\u015ftaylar\u0131 d\u00fczenleyerek, sekt\u00f6r\u00fcn olu\u015fmas\u0131 ve b\u00fcy\u00fcmesine yard\u0131mc\u0131 olmaya \u00e7al\u0131\u015f\u0131yor. Ben de bu y\u0131l yap\u0131lacak \u00e7al\u0131\u015ftayda bir oturum y\u00f6netece\u011fim i\u00e7in genel bir ara\u015ft\u0131rma yapt\u0131m.
\nT\u00fcrk\u00e7e bloglar nereye gidiyor?
\n\u0130lk olarak facebook’da uzun y\u0131llard\u0131r biriktirdi\u011fim sekt\u00f6r\u00fcn \u00f6nc\u00fclerine hangi bloglar\u0131 okuduklar\u0131n\u0131 sordum. Facebookdaki dostlar\u0131m bilir, ben soruya gelen en h\u0131zl\u0131 cevaplar\u0131 toplar\u0131m. Birka\u00e7 saat i\u00e7inde postun uzamas\u0131n\u0131 beklerken, ne yaz\u0131k ki bekledi\u011fim \u00e7e\u015fitlilikte sonu\u00e7la kar\u015f\u0131la\u015famad\u0131m. Bloglar, \u00f6zellikle farkl\u0131 konularda yaz\u0131lanlar yava\u015f yava\u015f \u00f6lm\u00fc\u015f. Hatta baz\u0131 konularda hi\u00e7 blog olu\u015fmam\u0131\u015f. Mesela l\u00fcks ya\u015fam, atc\u0131l\u0131k, yat, y\u00f6netici, sanat, saat bloglar\u0131 neredeyse hi\u00e7 yok. Ama moda, gezme konular\u0131nda irili ufakl\u0131 bloglarla kar\u015f\u0131la\u015ft\u0131m. Yani T\u00fcrkiye’nin blog haritas\u0131nda ciddi anlamda i\u00e7erik k\u0131s\u0131rl\u0131\u011f\u0131 var. Daha da k\u00f6t\u00fcs\u00fc ciddi anlamda daralma da g\u00f6r\u00fcl\u00fcyor.
\nHemen \u00fcmitsizli\u011fe kap\u0131lmay\u0131n
\nTabii \u00fcmitsizli\u011fe kap\u0131lmamak gerekiyor. Zira ger\u00e7ekten ba\u015far\u0131l\u0131 bloglar da var. A\u00e7\u0131kcas\u0131 yapt\u0131\u011f\u0131m ara\u015ft\u0131rmada benim en ba\u015far\u0131l\u0131 buldu\u011fum blog Buse Terim’e ait. Bu konuda eminim \u00e7ok\u00e7a itiraz gelecek. Ancak blogunu bir i\u015f modeline \u00e7evirmeyi ba\u015far\u0131p ki\u015fisel markas\u0131n\u0131 yaratma yolunda en etkili olan buseterim.com.tr<\/u><\/a> . Yazarlar\u0131, edit\u00f6rleri ile y\u0131llar \u00f6nce bir teknoloji blogu olarak ba\u015flay\u0131p sonra bir bili\u015fim markas\u0131na d\u00f6n\u00fc\u015fen Mashable’\u0131n ba\u015far\u0131s\u0131n\u0131 yakalam\u0131\u015f gibi g\u00f6r\u00fcn\u00fcyor.
\nHemen ikinci s\u0131rada anneler var
\nY\u0131llard\u0131r b\u00fct\u00fcn konu\u015fmalar\u0131mda s\u00f6ylerim. Anneler interneti haketti\u011fi gibi kullanan \u00e7ok \u00f6zel bir grup. Burada benim g\u00f6rd\u00fc\u011f\u00fcm kadar\u0131yla listenin ba\u015f\u0131nda, koca bir g\u00f6n\u00fcll\u00fc organizasyon olarak, ‘bebek bak\u0131m yap\u0131m onar\u0131m’ geliyor. Eren Kaya y\u0131llard\u0131r, anneleri bir araya toplamada \u00e7ok ba\u015far\u0131l\u0131. Sadece web sitesi de\u011fil, facebook sayfas\u0131 olarak da b\u00fcy\u00fck bir sanal grubu bir arada tutuyor.
\nNi\u015f i\u00e7erik ve ki\u015fisel web siteleri yok mu?
\nNi\u015f i\u00e7erik alan\u0131nda iddal\u0131 \u00e7ok siteye ula\u015famad\u0131m. Ancak y\u0131llard\u0131r takip etti\u011fim, T\u00fcrkiye’de ve yurt d\u0131\u015f\u0131nda da \u00f6d\u00fcll\u00fc Meleklerin Pay\u0131<\/a> sitesi iyi \u00f6rneklerden biri. Burkay Adal\u0131\u011f liseden arkada\u015f\u0131m oldu\u011fu i\u00e7in listede onu altlara yaz\u0131yorum. Asl\u0131nda olu\u015fturdu\u011fu kaliteli i\u00e7erik, dikkat \u00e7ekici.
\nOtomotiv alan\u0131nda ise y\u0131llard\u0131r takip etti\u011fim Osman Kurt cokgezenadam.com<\/u><\/a> ile listede yerini al\u0131yor. Ni\u015f i\u00e7eri\u011fin en dikkat \u00f6rneklerinden birini bilim alan\u0131nda Kozan Demircan’\u0131n sitesi khosann.com<\/u><\/a> . \u0130ddial\u0131 bir blog sitesi. Ki\u015fisel siteler aras\u0131nda ise okumaktan \u00e7ok zevk ald\u0131\u011f\u0131m, F\u0131rat Demirel’in sitesi firatdemirel.com<\/u><\/a> var. Her ne kadar blog yaz\u0131lar\u0131n\u0131 Medium’a kayd\u0131rm\u0131\u015f olsa da, ger\u00e7ekten ilgin\u00e7 i\u00e7erikleri bulmak m\u00fcmk\u00fcn.
\nHer ne kadar blogu \u00e7ok a\u015fm\u0131\u015f olsa da \u0130lker Kara\u015f’\u0131n espor alan\u0131nda her\u015feye ula\u015f\u0131lan blogu dijitalsporlar.com<\/u><\/a> var.
\nBir blogun ba\u015far\u0131l\u0131 olmas\u0131 i\u00e7in ne gerekiyor?
\nBu genel ara\u015ft\u0131rma bana bloglar\u0131n ba\u015far\u0131s\u0131nda, pop\u00fclerlik, para kazanma gibi konular\u0131n hi\u00e7 \u00f6nemli olmad\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Kapanan bloglar aras\u0131nda bu \u00f6zelli\u011fe sahip olanlar\u0131n say\u0131s\u0131 olduk\u00e7a fazla. Mesela kurumsal bloglar aras\u0131nda hep ba\u015far\u0131 hikayesi olarak g\u00f6sterdi\u011fim son derece pop\u00fcler Turkcell blog kapan\u0131rken, o kadar fazla ki\u015fiye ula\u015fmamas\u0131na ra\u011fmen Pronto Tour’un blogu kaliteli i\u00e7erik \u00fcretmeye devam ediyor. Yapt\u0131\u011f\u0131m genel ara\u015ft\u0131rma g\u00f6steriyor ki; kurumsalla\u015fma, bloglar\u0131n ba\u015far\u0131s\u0131n\u0131n en \u00f6nemli parametrelerinden biri. \u0130kincisi ise tabii ki s\u00fcrd\u00fcr\u00fclebilirlik. Vazge\u00e7memek gerekiyor. Buse Terim’in blogundan yola \u00e7\u0131karak, dikeyde kalmamak, i\u00e7eri\u011fi geni\u015fletmenin de \u00e7ok \u00f6nemli g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fc s\u00f6yleyebilirim.
\n<\/strong>
\nNot: Konuyu bu hafta Bloomberg Businessweek T\u00fcrkiye<\/a>\u2019de de dile getirdim. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Bir blogun ba\u015far\u0131s\u0131n\u0131 ne belirler? \u0130\u015fte bu hafta Bloomberg Businessweek T\u00fcrkiye\u2019de bu konudaki \u00e7\u0131kar\u0131mlar\u0131m\u0131 yazd\u0131m. <\/p>\n","protected":false},"author":2,"featured_media":14779,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-14780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogum"],"yoast_head":"\nVerba Volant, Scripta Manent - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atif.unaldi.org\/blog\/2017\/09\/24\/verba-volant-scripta-manent\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Verba Volant, Scripta Manent - 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Bir \u00e7ok radyo ve televizyonda program yap\u0131mc\u0131l\u0131\u011f\u0131 ve sunuculu\u011funu, bir \u00e7ok teknoloji dergisinde k\u00f6\u015fe yazarl\u0131\u011f\u0131, bili\u015fim edit\u00f6rl\u00fc\u011f\u00fc ve genel yay\u0131n y\u00f6netmenli\u011fi yapt\u0131. T\u00fcrkiye\u2019deki ilk internet servis sa\u011flay\u0131c\u0131s\u0131n\u0131n genel m\u00fcd\u00fcrl\u00fc\u011f\u00fcn\u00fc \u00fcstlendi. Bir \u00e7ok organizasyon ve kurulu\u015fta internet s\u00fcperviz\u00f6rl\u00fc\u011f\u00fc , webmaster\u2019l\u0131\u011f\u0131 , IT direkt\u00f6rl\u00fc\u011f\u00fc ve dijital projeler koordinat\u00f6rl\u00fc\u011f\u00fc g\u00f6revlerinde bulundu. 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