{"id":14832,"date":"2017-10-11T06:09:09","date_gmt":"2017-10-11T06:09:09","guid":{"rendered":"https:\/\/atifunaldi.wordpress.com\/?p=14832"},"modified":"2017-10-11T06:09:09","modified_gmt":"2017-10-11T06:09:09","slug":"netizen-3-dijital-donusumde-neleri-yapmamali","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2017\/10\/11\/netizen-3-dijital-donusumde-neleri-yapmamali\/","title":{"rendered":"Netizen (3) : Dijital D\u00f6n\u00fc\u015f\u00fcmde Neleri Yapmamal\u0131?"},"content":{"rendered":"<div style=\"width:480px;height:270px;overflow:hidden;position:relative;\">[youtube https:\/\/www.youtube.com\/watch?v=awaE2K0otGY&amp;w=480&amp;h=270]<\/div>\n<p>Dijital d\u00f6n\u00fc\u015f\u00fcm nas\u0131l bir trend olduysa, neredeyse g\u00fcnde 3 toplant\u0131 daveti al\u0131yorum. Herkes bir yerinden tutmaya \u00e7al\u0131\u015f\u0131yor. Bu \u015fekli ile herkesin google&#8217;a benzeyen web siteleri istedi\u011fi, sayfalar\u0131nda bulunduklar\u0131 yerin hava durumunu yay\u0131nlad\u0131klar\u0131 dotcom krizi \u00f6ncesine \u00e7ok benzeyen bir d\u00f6nem g\u00f6r\u00fcyorum. Hat\u0131rlars\u0131n\u0131z o d\u00f6nemde b\u00fcy\u00fck ileti\u015fim gurular\u0131 bir kurumsal sitelerin \u00d6mr\u00fcn\u00fc 6 ay olarak tan\u0131ml\u0131yordu. Sonra b\u00fcy\u00fck kriz geldi. Sadece kurumsal siteler de\u011fil, bir\u00e7ok dayanaks\u0131z proje de \u00e7\u00f6kt\u00fc. Harcanan enerji, sermaye ne yaz\u0131k ki \u00e7\u00f6pe gitti.<br \/>\n\u0130\u015fte \u015fu an ya\u015fad\u0131\u011f\u0131m\u0131z dalga da buna benziyor. Herkes dijital d\u00f6n\u00fc\u015f\u00fcmden konu\u015fuyor. \u015eirketler yeni nesil, kognitif \u00f6\u011frenme y\u00f6ntemlerine sahip yapay zeka \u00e7\u00f6z\u00fcmlerini kolayca yapabileceklerini san\u0131yorlar. Tabii bu tip havalar\u0131 seven, \u015firket ve y\u00f6neticilerin, dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc tek bir re\u00e7etesi olan \u00e7\u00f6z\u00fcm ve \u00fcr\u00fcnlerini de herkese yarayan ila\u00e7 gibi tan\u0131mlad\u0131klar\u0131n\u0131 g\u00f6r\u00fcyoruz.<br \/>\nEfaturadan toplu mesajla\u015fmaya, d\u00f6k\u00fcman y\u00f6netiminden i\u00e7 ileti\u015fim yaz\u0131l\u0131mlar\u0131na kadar bir\u00e7ok hizmet dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn ilac\u0131 gibi g\u00f6steriliyor.<br \/>\n\u015eunu bilmek laz\u0131m, dijital d\u00f6n\u00fc\u015f\u00fcm \u00f6yle basit ve her yap\u0131ya uygun bir re\u00e7eteye sahip olsayd\u0131, d\u00fcnyan\u0131n en b\u00fcy\u00fck markalar\u0131ndan en az ikisi dijital d\u00f6n\u00fc\u015f\u00fcm isimli bir yaz\u0131l\u0131m \u00e7\u0131kar\u0131rd\u0131. Biz de bilgisayar\u0131m\u0131za next(ileri) tu\u015funa bir ka\u00e7 kere basarak y\u00fckler bu y\u00fckseltmeyi \u015firketimiz i\u00e7in yapm\u0131\u015f olurduk. Ama dijital d\u00f6n\u00fc\u015f\u00fcm ne yaz\u0131k ki bu kadar kolay de\u011fil.<br \/>\nDijital d\u00f6n\u00fc\u015f\u00fcm, insan\u0131 merkeze al\u0131yor. \u0130kinci b\u00fcy\u00fck yan\u0131lg\u0131 da burada ba\u015fl\u0131yor. \u00c7al\u0131\u015fana odakl\u0131 departmanlar bunu bir e\u011fitim olarak alg\u0131l\u0131yorlar. Bu da ikinci b\u00fcy\u00fck hatay\u0131 do\u011furuyor. \u0130nsan\u0131 merkeze almaktan kast\u0131m\u0131z i\u00e7erde \u00e7al\u0131\u015fan d\u0131\u015farda m\u00fc\u015fteri deneyimi. Yani onlara bir\u015fey vermekten ziyade onlar\u0131n neyi nas\u0131l istediklerini anlamay\u0131 gerektiriyor.<br \/>\nYani m\u00fc\u015fteri ve \u00e7al\u0131\u015fan deneyimi, dijital d\u00f6n\u00fc\u015f\u00fcmde \u015firketin re\u00e7etesinin ilk ve en \u00f6nemli k\u0131sm\u0131. Tabii ortaya \u00e7\u0131kan re\u00e7etedeki yap\u0131lacak listesini ger\u00e7ekle\u015ftirmenin yolu ise teknolojiden ge\u00e7iyor. E\u011fer olu\u015fan re\u00e7etenizde her soruna bir dijital ila\u00e7 yazam\u0131yorsan\u0131z bilin ki, yapt\u0131klar\u0131n\u0131z \u00e7\u00f6pe gidecek.<br \/>\nDijital d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecinde yap\u0131lan bir ba\u015fka belirgin hata ise, bu s\u00fcreci teknoloji ile ilgilenen en \u00fcst d\u00fczey yetkilinin ba\u015flataca\u011f\u0131n\u0131 zannetmek. Zira dijitalle\u015fme yukardan a\u015fa\u011f\u0131 inen bir talep. \u00c7o\u011funlukla \u015firket y\u00f6neticisi ve sahibinden, tasarruf motivasyonu ile geliyor. Bu nedenle de CDO veya CTO s\u00fcrecin y\u00f6neticisi de\u011fil y\u00fcr\u00fct\u00fcc\u00fcs\u00fc oluyorlar.<br \/>\nDijital d\u00f6n\u00fc\u015f\u00fcm k\u0131sa bir s\u00fcre\u00e7 de\u011fil. Bu nedenle, s\u00fcrd\u00fcr\u00fclebilirlik ve bunu sa\u011flamak amac\u0131 ile bir stratejiye ciddi anlamda ihtiya\u00e7 duyuyor. Bu strateji zaman ve ki\u015fi ba\u011f\u0131ms\u0131z olarak y\u00fcr\u00fct\u00fclebilmeli. Aksi takdirde bo\u015fa harcanan zaman ve yat\u0131r\u0131mdan ba\u015fka bir sonu\u00e7 elde edilemiyor.<br \/>\nNesnelerin interneti, b\u00fcy\u00fck veri, yapay zeka hep bu s\u00fcrecin dijital ara\u00e7lar\u0131. Bu ara\u00e7lar\u0131n yanl\u0131\u015f kullan\u0131m\u0131 da yap\u0131lan en b\u00fcy\u00fck hatalardan birisi. Nesnelerin interneti arac\u0131l\u0131\u011f\u0131 ile k\u0131sa zamanda b\u00fcy\u00fck veri havuzlar\u0131na ula\u015fmak m\u00fcmk\u00fcn. Ancak s\u0131rf b\u00fcy\u00fck veri olu\u015fsun diye her yere sens\u00f6r yerle\u015ftirmek, olu\u015fan veriyi kullanamamak veya yanl\u0131\u015f anlamland\u0131rmak dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn \u00f6n\u00fcndeki en b\u00fcy\u00fck tehditler aras\u0131nda.<br \/>\nDura\u011fan veriyi analiz edip sonu\u00e7lar \u00e7\u0131karmak konvansiyonel bilgi i\u015flemin rahat\u00e7a yapabilece\u011fi bir i\u015f ancak ak\u0131\u015fkan veriyi analiz etmek, sonu\u00e7lar \u00e7\u0131karmak ve de\u011fi\u015ftirmek yetenekli \u00e7al\u0131\u015fanlar\u0131 gerektiriyor. &#8216;Data scientist&#8217; dedi\u011fimiz bu \u00f6zel yeteneklerin say\u0131s\u0131 d\u00fcnya \u00fczerinde \u00e7ok az. Bu i\u015f g\u00fcc\u00fcn\u00fc kaybetmemek, onlar\u0131n mutlu \u00e7al\u0131\u015faca\u011f\u0131 \u015firketler, topraklar yapmak ise hepimizin g\u00f6revi.<br \/>\nYap\u0131lan b\u00fcy\u00fck hatalardan biri de bu ki\u015filere \u00f6zel \u00e7al\u0131\u015fma alanlar\u0131 geli\u015ftirirken bunu sadece fiziksel ortamda b\u0131rakmak. Renkli boyanm\u0131\u015f koltuklar, harika bir kamp\u00fcs, her an uyuma imkan\u0131, a\u00e7\u0131k b\u00fcfe yemekler bu yetenekleri art\u0131k etkilemiyor. Sonu\u00e7ta ekrana bakan bu ki\u015filere, dijitalde kolay ve rahat \u00e7al\u0131\u015fabilece\u011fi ortamlar\u0131 olu\u015fturmak da \u00f6nemli gerekliliklerden biri.<br \/>\nDijital d\u00f6n\u00fc\u015f\u00fcmden bahsederken yap\u0131lacaklar\u0131 s\u00f6ylemek kolay de\u011fil ama yap\u0131lmamas\u0131 gerekenler \u00e7ok net ortada. Sadece google \u00fczerinden bile bu bahsetti\u011fim hatalar y\u00fcz\u00fcnden ba\u015far\u0131s\u0131z olmu\u015f bir \u00e7ok dijital d\u00f6n\u00fc\u015f\u00fcm projesi bulabilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[youtube https:\/\/www.youtube.com\/watch?v=awaE2K0otGY&amp;w=480&amp;h=270] Dijital d\u00f6n\u00fc\u015f\u00fcm nas\u0131l bir trend olduysa, neredeyse g\u00fcnde 3 toplant\u0131 daveti al\u0131yorum. Herkes bir yerinden tutmaya \u00e7al\u0131\u015f\u0131yor. Bu \u015fekli ile herkesin google&#8217;a benzeyen web siteleri istedi\u011fi, sayfalar\u0131nda bulunduklar\u0131 yerin hava durumunu yay\u0131nlad\u0131klar\u0131 dotcom&#8230;<\/p>\n","protected":false},"author":2,"featured_media":14834,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[167,704,1499],"class_list":["post-14832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogum","tag-atifunaldi","tag-ifttt","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Netizen (3) : Dijital D\u00f6n\u00fc\u015f\u00fcmde Neleri Yapmamal\u0131? - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atif.unaldi.org\/blog\/2017\/10\/11\/netizen-3-dijital-donusumde-neleri-yapmamali\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Netizen (3) : Dijital D\u00f6n\u00fc\u015f\u00fcmde Neleri Yapmamal\u0131? - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"og:description\" content=\"[youtube https:\/\/www.youtube.com\/watch?v=awaE2K0otGY&amp;w=480&amp;h=270] Dijital d\u00f6n\u00fc\u015f\u00fcm nas\u0131l bir trend olduysa, neredeyse g\u00fcnde 3 toplant\u0131 daveti al\u0131yorum. Herkes bir yerinden tutmaya \u00e7al\u0131\u015f\u0131yor. Bu \u015fekli ile herkesin google&#8217;a benzeyen web siteleri istedi\u011fi, sayfalar\u0131nda bulunduklar\u0131 yerin hava durumunu yay\u0131nlad\u0131klar\u0131 dotcom...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/atif.unaldi.org\/blog\/2017\/10\/11\/netizen-3-dijital-donusumde-neleri-yapmamali\/\" \/>\n<meta property=\"og:site_name\" content=\"At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/atifunaldi\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/atifunaldi\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-11T06:09:09+00:00\" \/>\n<meta name=\"author\" content=\"Atif Unaldi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/atifunaldi\" \/>\n<meta name=\"twitter:site\" content=\"@atifunaldi\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Atif Unaldi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2017\\\/10\\\/11\\\/netizen-3-dijital-donusumde-neleri-yapmamali\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2017\\\/10\\\/11\\\/netizen-3-dijital-donusumde-neleri-yapmamali\\\/\"},\"author\":{\"name\":\"Atif Unaldi\",\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/#\\\/schema\\\/person\\\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"headline\":\"Netizen (3) : Dijital D\u00f6n\u00fc\u015f\u00fcmde Neleri Yapmamal\u0131?\",\"datePublished\":\"2017-10-11T06:09:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2017\\\/10\\\/11\\\/netizen-3-dijital-donusumde-neleri-yapmamali\\\/\"},\"wordCount\":818,\"publisher\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/#\\\/schema\\\/person\\\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"image\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2017\\\/10\\\/11\\\/netizen-3-dijital-donusumde-neleri-yapmamali\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"atifunaldi\",\"IFTTT\",\"Youtube\"],\"articleSection\":[\"Blogum\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2017\\\/10\\\/11\\\/netizen-3-dijital-donusumde-neleri-yapmamali\\\/\",\"url\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2017\\\/10\\\/11\\\/netizen-3-dijital-donusumde-neleri-yapmamali\\\/\",\"name\":\"Netizen (3) : Dijital D\u00f6n\u00fc\u015f\u00fcmde Neleri Yapmamal\u0131? 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