{"id":14979,"date":"2017-12-07T09:03:48","date_gmt":"2017-12-07T09:03:48","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=14979"},"modified":"2017-12-07T09:03:48","modified_gmt":"2017-12-07T09:03:48","slug":"evrim-kuran-ile-people-make-the-brand-konferansi-hakkinda-yaptigim-roportaj","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2017\/12\/07\/evrim-kuran-ile-people-make-the-brand-konferansi-hakkinda-yaptigim-roportaj\/","title":{"rendered":"Evrim Kuran ile People Make The Brand konferans\u0131 hakk\u0131nda yapt\u0131\u011f\u0131m r\u00f6portaj"},"content":{"rendered":"<p><figure id=\"attachment_14980\" aria-describedby=\"caption-attachment-14980\" style=\"width: 150px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/atif.unaldi.org\/blog\/2017\/12\/07\/evrim-kuran-ile-people-make-the-brand-konferansi-hakkinda-yaptigim-roportaj\/dinamo-danismanlik-kurucu-ortagi-evrim-kuran-2\/\" rel=\"attachment wp-att-14980\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14980 size-thumbnail\" src=\"https:\/\/atifunaldi.files.wordpress.com\/2017\/12\/dinamo-danc4b1c59fmanlc4b1k-kurucu-ortac49fc4b1-evrim-kuran-2.jpg?w=150\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><figcaption id=\"caption-attachment-14980\" class=\"wp-caption-text\">UNIVERSUM ORTA DO\u011eU D\u0130REKT\u00d6R\u00dc, D\u0130NAMO DANI\u015eMANLIK KURUCU ORTAK, PEOPLE MAKE THE BRAND KURUCUSU VE K\u00dcRAT\u00d6R\u00dc EVR\u0130M KURAN<\/figcaption><\/figure><br \/>\n<b>Bu y\u0131l 5.sini d\u00fczenledi\u011finiz People Make The Brand Konferans\u2019\u0131na\u00a0 kat\u0131l\u0131m nas\u0131ld\u0131? Hangi sekt\u00f6rden kat\u0131l\u0131m daha \u00e7ok oldu.<\/b><br \/>\nHer y\u0131l 275 misafir a\u011f\u0131rlayan People Make the Brand\u2019e bu sene ilgi \u00f6nceki y\u0131llara g\u00f6re biraz daha fazlayd\u0131; \u00f6yle ki \u00fcz\u00fclerek kay\u0131tlar\u0131 \u00f6nceki y\u0131llara g\u00f6re daha erken kapatmak durumunda kald\u0131k. Bu ilgi bizi sevindiriyor ama \u015fa\u015f\u0131rtm\u0131yor; zira markay\u0131 yaratan\u0131n insan oldu\u011funa dair bak\u0131\u015f a\u00e7\u0131s\u0131 deneyimlerle sabitleniyor. Bu insanlar da o markalar i\u00e7in \u00e7al\u0131\u015fan insanlar. Sekt\u00f6rel da\u011f\u0131l\u0131ma bak\u0131ld\u0131\u011f\u0131nda, en \u00e7ok \u015fu sekt\u00f6rden kat\u0131l\u0131m oluyor diyemeyiz. Sekt\u00f6rlerin olduk\u00e7a homojen bir da\u011f\u0131l\u0131m\u0131 var; hemen t\u00fcm sekt\u00f6rler temsil ediliyor.<br \/>\n<b>People Make The Brand 2017\u2019de neler konu\u015fuldu? \u00d6ne \u00e7\u0131kan konular nelerdi?<\/b><br \/>\nPeople Make the Brand\u2019in her sene bir \u00e7er\u00e7eve konusu oluyor. Bu seneki \u00e7er\u00e7evemiz \u00c7al\u0131\u015fan Deneyimi Tasar\u0131m\u0131 idi. Ara\u015ft\u0131rmac\u0131, stratejist ve uygulamac\u0131lardan olu\u015fan konu\u015fmac\u0131lar\u0131m\u0131z bu sene i\u00e7eriklerini bu perspektifle sundular. \u015eirketler epey zamand\u0131r kullan\u0131c\u0131 deneyimi tasar\u0131m\u0131 arac\u0131l\u0131\u011f\u0131yla m\u00fc\u015fterilerine m\u00fckemmel servisler sunmaya odaklanm\u0131\u015f durumdalar; bizim davetimiz ise en \u00f6nemli m\u00fc\u015fterilerimizin yani \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131n deneyimini tasarlamay\u0131 da ihmal etmemek.Bu y\u0131l People Make the Brand sahnesindeki her konu\u015fmac\u0131 \u00e7al\u0131\u015fan deneyimi tasar\u0131m\u0131 ile \u00e7al\u0131\u015fanlarda nas\u0131l kal\u0131c\u0131 bir de\u011fer alg\u0131s\u0131 yaratabilece\u011fimizi, bunun k\u00fclt\u00fcrel, teknolojik ve fiziksel t\u00fcm ba\u011flamlar\u0131 kapsayan bir yolculuk oldu\u011funu ve bu yolculuktaki t\u00fcm kilometre ta\u015flar\u0131nda yap\u0131lmas\u0131 gerekenleri ya da yapt\u0131klar\u0131n\u0131 anlatt\u0131lar.<br \/>\n<b>T\u00fcrkiye\u2019de\u00a050.000\u2019e yak\u0131n Y ku\u015fa\u011f\u0131 ile ger\u00e7ekle\u015fen Universum \u0130deal \u0130\u015fveren Ara\u015ft\u0131rmas\u0131\u2019n\u0131n sonu\u00e7lar\u0131 payla\u015f\u0131ld\u0131. T\u00fcrkiye\u2019nin gen\u00e7 yeteneklerinin beklentileri neler?<\/b><br \/>\nAra\u015ft\u0131rmam\u0131z her y\u0131l artan bi\u00e7imde T\u00fcrkiye\u2019nin gen\u00e7 yeteneklerinin istihdamdaki ana meselesinin g\u00fcvenlik ihtiyac\u0131 oldu\u011funu ortaya koyuyor. Bu sebeple T\u00fcrkiye\u2019de son birka\u00e7 y\u0131ld\u0131r kamu kurumlar\u0131na ve daha az rekabet gerektirdi\u011fi varsay\u0131lan i\u015flere olan ilgi art\u0131yor. Bir di\u011fer yandan da uluslar aras\u0131 f\u0131rsatlar sunan kurumlarda kariyer yapma ilgi ve beklentisi de artmakta.<br \/>\n<b>Y ku\u015fa\u011f\u0131n\u0131n kariyer hedefinde ne al\u0131yor?<\/b><br \/>\nT\u00fcrkiye\u2019nin Y ku\u015fa\u011f\u0131 kariyer hedefi olarak ilk s\u0131rada yarat\u0131c\u0131l\u0131\u011f\u0131m\u0131 ve giri\u015fimcili\u011fimi kullanabilmek isterim diyor. Ancak d\u00fcnyan\u0131n 61 \u00fclkesinde yapt\u0131\u011f\u0131m\u0131z kariyer profili ara\u015ft\u0131rmalar\u0131nda giri\u015fimci profil yeti\u015ftirmekte \u00fclkecek biraz gerideyiz. Yani hedefler yetkinliklerle s\u0131n\u0131rlan\u0131yor.<br \/>\n<b>Gen\u00e7ler i\u015fveren markalar\u0131ndan ne bekliyor?<\/b><br \/>\nGen\u00e7ler i\u015fveren markalar\u0131ndan en b\u00fcy\u00fck beklentilerini \u00e7al\u0131\u015fanlar\u0131n\u0131n e\u011fitim ve geli\u015fimlerine yat\u0131r\u0131m yapmaya devam etmeleri olarak tarifliyor. \u0130kinci s\u0131rada belirgin ve a\u00e7\u0131k bir kariyer yolu sunmalar\u0131 ve \u00fc\u00e7\u00fcnc\u00fc s\u0131rada ise uluslararas\u0131 fr\u0131satlarla kar\u015f\u0131la\u015fmalar\u0131na olanak tan\u0131malar\u0131 geliyor.<br \/>\n<b>Ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re T\u00fcrkiye\u2019nin ideal i\u015fveren markalar\u0131 hangileridir?<\/b><br \/>\nFak\u00fclte tiplerine g\u00f6re ayr\u0131\u015ft\u0131rd\u0131\u011f\u0131m\u0131z listemize bu linkten ula\u015fabilirsiniz: <a href=\"https:\/\/universumglobal.com\/rankings\/turkey\/\">https:\/\/universumglobal.com\/rankings\/turkey\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bu y\u0131l 5.sini d\u00fczenledi\u011finiz People Make The Brand Konferans\u2019\u0131na\u00a0 kat\u0131l\u0131m nas\u0131ld\u0131? Hangi sekt\u00f6rden kat\u0131l\u0131m daha \u00e7ok oldu. Her y\u0131l 275 misafir a\u011f\u0131rlayan People Make the Brand\u2019e bu sene ilgi \u00f6nceki y\u0131llara g\u00f6re biraz daha fazlayd\u0131;&#8230;<\/p>\n","protected":false},"author":2,"featured_media":14981,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-14979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogum"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Evrim Kuran ile People Make The Brand konferans\u0131 hakk\u0131nda yapt\u0131\u011f\u0131m r\u00f6portaj - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atif.unaldi.org\/blog\/2017\/12\/07\/evrim-kuran-ile-people-make-the-brand-konferansi-hakkinda-yaptigim-roportaj\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evrim Kuran ile People Make The Brand konferans\u0131 hakk\u0131nda yapt\u0131\u011f\u0131m r\u00f6portaj - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"og:description\" content=\"Bu y\u0131l 5.sini d\u00fczenledi\u011finiz People Make The Brand Konferans\u2019\u0131na\u00a0 kat\u0131l\u0131m nas\u0131ld\u0131? 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Her y\u0131l 275 misafir a\u011f\u0131rlayan People Make the Brand\u2019e bu sene ilgi \u00f6nceki y\u0131llara g\u00f6re biraz daha fazlayd\u0131;...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/atif.unaldi.org\/blog\/2017\/12\/07\/evrim-kuran-ile-people-make-the-brand-konferansi-hakkinda-yaptigim-roportaj\/\" \/>\n<meta property=\"og:site_name\" content=\"At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/atifunaldi\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/atifunaldi\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-07T09:03:48+00:00\" \/>\n<meta name=\"author\" content=\"Atif Unaldi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/atifunaldi\" \/>\n<meta name=\"twitter:site\" content=\"@atifunaldi\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Atif Unaldi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2017\\\/12\\\/07\\\/evrim-kuran-ile-people-make-the-brand-konferansi-hakkinda-yaptigim-roportaj\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2017\\\/12\\\/07\\\/evrim-kuran-ile-people-make-the-brand-konferansi-hakkinda-yaptigim-roportaj\\\/\"},\"author\":{\"name\":\"Atif Unaldi\",\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/#\\\/schema\\\/person\\\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"headline\":\"Evrim Kuran ile People Make The Brand konferans\u0131 hakk\u0131nda yapt\u0131\u011f\u0131m r\u00f6portaj\",\"datePublished\":\"2017-12-07T09:03:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2017\\\/12\\\/07\\\/evrim-kuran-ile-people-make-the-brand-konferansi-hakkinda-yaptigim-roportaj\\\/\"},\"wordCount\":599,\"publisher\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/#\\\/schema\\\/person\\\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"image\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2017\\\/12\\\/07\\\/evrim-kuran-ile-people-make-the-brand-konferansi-hakkinda-yaptigim-roportaj\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"Blogum\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2017\\\/12\\\/07\\\/evrim-kuran-ile-people-make-the-brand-konferansi-hakkinda-yaptigim-roportaj\\\/\",\"url\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2017\\\/12\\\/07\\\/evrim-kuran-ile-people-make-the-brand-konferansi-hakkinda-yaptigim-roportaj\\\/\",\"name\":\"Evrim Kuran ile People Make The Brand konferans\u0131 hakk\u0131nda yapt\u0131\u011f\u0131m r\u00f6portaj - 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