{"id":14993,"date":"2017-12-11T23:06:31","date_gmt":"2017-12-11T23:06:31","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/2017\/12\/11\/2017-teknoloji-bilancosu\/"},"modified":"2017-12-11T23:06:31","modified_gmt":"2017-12-11T23:06:31","slug":"2017-teknoloji-bilancosu","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2017\/12\/11\/2017-teknoloji-bilancosu\/","title":{"rendered":"2017 Teknoloji Bilan\u00e7osu"},"content":{"rendered":"

2017\u2019nin sonuna b\u00fcy\u00fck h\u0131zla yakla\u015f\u0131yoruz. e-\u0130\u015f d\u00fcnyas\u0131 bu y\u0131l dijital d\u00f6n\u00fc\u015f\u00fcm, end\u00fcstri 4.0, yapay zeka, sanal ger\u00e7eklik konular\u0131na yo\u011funla\u015ft\u0131. O y\u00fczden bu y\u0131l\u0131n ba\u015far\u0131l\u0131 markalar\u0131n\u0131 belirlerken, onlar\u0131 \u00f6ncelikle bu konularda de\u011ferlendirmek gerekti\u011fini d\u00fc\u015f\u00fcn\u00fcyorum.
\n\u0130lk sekt\u00f6r\u00fcm\u00fcz finans<\/strong>
\nHer ne kadara Ege Cansen bir para birimi olarak g\u00f6rmese de \u201cBitcoin\u201d bu sekt\u00f6r\u00fcn \u00f6zel \u00f6d\u00fcl\u00fcn\u00fc al\u0131yor. 10.000\u2019i g\u00f6r\u00fcr m\u00fc diye tart\u0131\u015f\u0131rken, demin telefonuma gelen mesaj 10.810 dolar\u0131 s\u00f6yl\u00fcyor.
\nFinans sekt\u00f6r\u00fcn\u00fcn en b\u00fcy\u00fc\u011f\u00fc bankalara gelince, dijital d\u00f6n\u00fc\u015f\u00fcme ba\u015flam\u0131\u015f olanlar\u0131 en ba\u015far\u0131l\u0131 saymak gerekti\u011fini d\u00fc\u015f\u00fcn\u00fcyorum. Ge\u00e7en aylarda yapt\u0131\u011f\u0131m ve bankalara duyurdu\u011fum \u00e7al\u0131\u015fman\u0131n sonu\u00e7lar\u0131na g\u00f6re m\u00fc\u015fteri odakl\u0131l\u0131\u011f\u0131 konusunda en ba\u015far\u0131l\u0131 olan Garanti Bankas\u0131. \u0130kinci s\u0131rada TEB\u2019i g\u00f6r\u00fcyorum. \u00dc\u00e7\u00fcnc\u00fc s\u0131rada ise ING bank, en h\u0131zl\u0131 m\u00fc\u015fterisine dokunan bankalar aras\u0131nda. D\u00f6rd\u00fcnc\u00fc s\u0131rada iOS 11.2\u2019de tutar giri\u015fi hatas\u0131 ile kar\u015f\u0131la\u015f\u0131p bunu haftalard\u0131r \u00e7\u00f6zemeyen \u0130\u015f Bankas\u0131 var. Be\u015finci s\u0131rada ise s\u0131k\u0131\u015ft\u0131\u011f\u0131 b\u00fcrokrasiden \u00e7\u0131kmayan Yap\u0131 Kredi Bankas\u0131 var. Benim listemde en son s\u0131rada enpara.com var. Reklamlar\u0131nda s\u00f6yledi\u011fi teknolojiye sahip olsa da, m\u00fc\u015fterisinin sorunlar\u0131n\u0131n fark\u0131na var\u0131p ona \u00e7\u00f6z\u00fcmler \u00fcretmekte \u00e7ok ba\u015far\u0131s\u0131z.
\nOperat\u00f6rler<\/strong>
\nBu sekt\u00f6r\u00fcn en ba\u015far\u0131l\u0131s\u0131 yine dijital d\u00f6n\u00fc\u015f\u00fcm ve m\u00fc\u015fteri odakl\u0131l\u0131k alan\u0131nda T\u00fcrk Telekom. Her ne kadar TTnet d\u00f6nemindeki performans\u0131n\u0131 g\u00f6steremese de \u00f6zellikle Paul Doany\u2019nin ki\u015fisel deste\u011fi d\u0131\u015fardan \u00e7ok sempatik \u00e7ok etkileyici g\u00f6r\u00fcn\u00fcyor. \u0130kinci s\u0131rada m\u00fc\u015fteriye sundu\u011fu hizmetlerle Vodafone geliyor. Ke\u015fke Netflix, Fast Track gibi kampanyalar\u0131n\u0131, lounge hizmeti gibi s\u0131n\u0131rs\u0131za ta\u015f\u0131salar.
\n\u00dc\u00e7\u00fcnc\u00fc s\u0131rada ise Turkcell var. BiP gibi inovatif \u00e7\u00f6z\u00fcmlerini artt\u0131r\u0131rlarsa gelecek y\u0131l bu listenin en \u00fcst\u00fcne de \u00e7\u0131kabilirler. Zira m\u00fc\u015fteri odakl\u0131l\u0131k alan\u0131nda hi\u00e7 eksikleri yok.
\nHavayolu \u015eirketleri<\/strong>
\nMalum i\u015fimiz gere\u011fi \u00e7ok u\u00e7uyoruz. Son g\u00fcnlerde dikkatimi \u00e7eken en ciddi de\u011fi\u015fiklik Atlas Global\u2019de. Gerek m\u00fc\u015fteri memnuniyeti, gerekse kurumsall\u0131k a\u00e7\u0131s\u0131ndan \u00e7ok ba\u015far\u0131l\u0131lar. \u00c7al\u0131\u015fanlar\u0131, hem g\u00f6r\u00fcn\u00fc\u015f hem de destek anlam\u0131nda \u00e7ok ba\u015far\u0131l\u0131. Mobil uygulamalar\u0131, web siteleri d\u00fczg\u00fcn \u00e7al\u0131\u015f\u0131yor. Bu alanda en ba\u015far\u0131l\u0131 buldu\u011fum ikinci havayolu \u015firketi ise fiyat\/performans noktas\u0131nda da harika olan Sun Express. Ge\u00e7enlerde denk geldi\u011fim, emekli olmak \u00fczere olan pilotlar\u0131na son u\u00e7u\u015flar\u0131nda, yolcularla bir u\u011furlama yapmalar\u0131 da kurum i\u00e7i ileti\u015fimin kalitesini g\u00f6steriyor. \u00dc\u00e7\u00fcnc\u00fc s\u0131rada, daha da a\u015fa\u011f\u0131 d\u00fc\u015fme yoluna ilerleyen THY geliyor. Ben b\u00fcy\u00fck b\u00fcy\u00fck sponsorlukler yerine m\u00fc\u015fteriye odaklansalard\u0131 daha ba\u015far\u0131l\u0131 olacaklar\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorum. \u015eu an yeni siteleri ciddi hatalar veriyor. Mobil uygulamalar\u0131 devaml\u0131 \u015fifre istiyor. Kullan\u0131c\u0131 aray\u00fcz\u00fc ise ciddi hatalara sahip. THY\u2019nin \u00fczerindeki \u00f6l\u00fc topra\u011f\u0131n\u0131 atmas\u0131 \u015fart. Bu listenin sonunda ise Onur Air var. Mobil uygulamas\u0131 native bile olmad\u0131\u011f\u0131 gibi online bilet almakta \u00e7ok zorlan\u0131yorsunuz. U\u00e7aklarda m\u00fcrettebat yolculara \u00e7ok yard\u0131mc\u0131 de\u011fil. Dijital \u00f6n\u00fc\u015f\u00fcm\u00fcn en ba\u015f\u0131nda.
\nY\u0131l\u0131n \u00f6nemli geli\u015fmesi<\/strong>
\nGenelde bu alanda y\u0131lba\u015f\u0131nda ya\u015fananlar y\u0131l\u0131n sonuna do\u011fru unutulur. E\u011fer unuttu\u011fum bir geli\u015fme varsa \u00f6z\u00fcr dilerim ama benim bu konudaki tek \u00f6nemli geli\u015fmem ZTE ve Neta\u015f aras\u0131nda \u00fc\u00e7 alanda ger\u00e7ekle\u015fen e\u011fitim, destek ve know how anla\u015fmas\u0131d\u0131r. \u00c7in\u2019in devi ZTE ve Neta\u015f aras\u0131ndaki bu anla\u015fman\u0131n M\u00fcjdat Altay gibi bir duayenin elinde daha da geli\u015fece\u011fini eminim bu y\u0131l i\u00e7inde g\u00f6rece\u011fiz. Ben bu anla\u015fman\u0131n T\u00fcrkiye\u2019ye 5G alan\u0131nda g\u00fc\u00e7 g\u00f6sterme imkan\u0131n\u0131 da verece\u011fini d\u00fc\u015f\u00fcn\u00fcyorum.
\nIPTV<\/strong>
\nBu alanda Tivibu ge\u00e7en y\u0131ldaki performans\u0131n\u0131 ne yaz\u0131k ki g\u00f6steremiyor. Yeni aray\u00fcz\u00fc makineleri ciddi anlamda yava\u015flatt\u0131. Canl\u0131 yay\u0131n\u0131 geri almak teknik sorunlara yol a\u00e7ar oldu. Makine ge\u00e7 a\u00e7\u0131l\u0131yor. Kanal de\u011fi\u015fimleri \u00e7ok yava\u015flad\u0131. Her seferinde STB\u2019nin yeniden a\u00e7\u0131lmas\u0131 \u00e7ok yava\u015f oluyor. Apple TV\u2019nin ikinci versiyonu belki on y\u0131l \u00f6nce \u00e7\u0131km\u0131\u015f olsa da STB olarak IPTV olmamas\u0131na ra\u011fmen \u00e7ok daha fazla performans g\u00f6steriyor. B\u00f6yle devam ederse bu y\u0131l churn oranlar\u0131 ciddi anlamda y\u00fckselecek. TV+\u2019\u0131 bir s\u00fcredir inceleme imkan\u0131m olmad\u0131, ancak onlar\u0131n da Tivibu\u2019dan mutsuz aboneyi kazanmak i\u00e7in ciddi \u00e7aba harcamalar\u0131 gerekiyor.
\nOTT TV<\/strong>
\nBu alanda benim birincim Puhu TV. Ge\u00e7en y\u0131l do\u011fru bir yap\u0131ma destek vererek h\u0131zl\u0131 bir b\u00fcy\u00fcme sa\u011flad\u0131lar. \u0130kinci s\u0131rada ise Netflix geliyor. \u00d6zellikle son d\u00f6nem reklamlar\u0131 Puhu ile ayn\u0131 gurubu hedef al\u0131rken, global olman\u0131n avantajlar\u0131n\u0131 kullan\u0131yorlar. \u00dc\u00e7\u00fcnc\u00fc s\u0131rada ise Youtube var. Red uygulamas\u0131n\u0131 T\u00fcrkiye\u2019ye getirmedi\u011fi s\u00fcrece bu sekt\u00f6r\u00fcn altlar\u0131na inecektir. Ne yaz\u0131k ki en sonda ise Blu TV var.
\n2017\u2019nin bilan\u00e7osu bence \u00fcmit veriyor. <\/strong>2018\u2019de herkesin takkesini \u00f6n\u00fcne al\u0131p d\u00fc\u015f\u00fcnmesi, hatalar\u0131ndan sonu\u00e7 \u00e7\u0131karmas\u0131 ve daha iyiye do\u011fru ad\u0131m atmas\u0131 gerek.<\/p>\n","protected":false},"excerpt":{"rendered":"

2017\u2019nin sonuna b\u00fcy\u00fck h\u0131zla yakla\u015f\u0131yoruz. e-\u0130\u015f d\u00fcnyas\u0131 bu y\u0131l dijital d\u00f6n\u00fc\u015f\u00fcm, end\u00fcstri 4.0, yapay zeka, sanal ger\u00e7eklik konular\u0131na yo\u011funla\u015ft\u0131. O y\u00fczden bu y\u0131l\u0131n ba\u015far\u0131l\u0131 markalar\u0131n\u0131 belirlerken, onlar\u0131 \u00f6ncelikle bu konularda de\u011ferlendirmek gerekti\u011fini d\u00fc\u015f\u00fcn\u00fcyorum. \u0130lk sekt\u00f6r\u00fcm\u00fcz…<\/p>\n","protected":false},"author":2,"featured_media":14991,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-14993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogum"],"yoast_head":"\n2017 Teknoloji Bilan\u00e7osu - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atif.unaldi.org\/blog\/2017\/12\/11\/2017-teknoloji-bilancosu\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2017 Teknoloji Bilan\u00e7osu - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"og:description\" content=\"2017\u2019nin sonuna b\u00fcy\u00fck h\u0131zla yakla\u015f\u0131yoruz. e-\u0130\u015f d\u00fcnyas\u0131 bu y\u0131l dijital d\u00f6n\u00fc\u015f\u00fcm, end\u00fcstri 4.0, yapay zeka, sanal ger\u00e7eklik konular\u0131na yo\u011funla\u015ft\u0131. O y\u00fczden bu y\u0131l\u0131n ba\u015far\u0131l\u0131 markalar\u0131n\u0131 belirlerken, onlar\u0131 \u00f6ncelikle bu konularda de\u011ferlendirmek gerekti\u011fini d\u00fc\u015f\u00fcn\u00fcyorum. \u0130lk sekt\u00f6r\u00fcm\u00fcz...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/atif.unaldi.org\/blog\/2017\/12\/11\/2017-teknoloji-bilancosu\/\" \/>\n<meta property=\"og:site_name\" content=\"At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/atifunaldi\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/atifunaldi\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-11T23:06:31+00:00\" \/>\n<meta name=\"author\" content=\"Atif Unaldi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/atifunaldi\" \/>\n<meta name=\"twitter:site\" content=\"@atifunaldi\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Atif Unaldi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2017\\\/12\\\/11\\\/2017-teknoloji-bilancosu\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2017\\\/12\\\/11\\\/2017-teknoloji-bilancosu\\\/\"},\"author\":{\"name\":\"Atif Unaldi\",\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/#\\\/schema\\\/person\\\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"headline\":\"2017 Teknoloji Bilan\u00e7osu\",\"datePublished\":\"2017-12-11T23:06:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2017\\\/12\\\/11\\\/2017-teknoloji-bilancosu\\\/\"},\"wordCount\":930,\"publisher\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/#\\\/schema\\\/person\\\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"image\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2017\\\/12\\\/11\\\/2017-teknoloji-bilancosu\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"Blogum\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2017\\\/12\\\/11\\\/2017-teknoloji-bilancosu\\\/\",\"url\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2017\\\/12\\\/11\\\/2017-teknoloji-bilancosu\\\/\",\"name\":\"2017 Teknoloji Bilan\u00e7osu - 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Bir \u00e7ok radyo ve televizyonda program yap\u0131mc\u0131l\u0131\u011f\u0131 ve sunuculu\u011funu, bir \u00e7ok teknoloji dergisinde k\u00f6\u015fe yazarl\u0131\u011f\u0131, bili\u015fim edit\u00f6rl\u00fc\u011f\u00fc ve genel yay\u0131n y\u00f6netmenli\u011fi yapt\u0131. T\u00fcrkiye\u2019deki ilk internet servis sa\u011flay\u0131c\u0131s\u0131n\u0131n genel m\u00fcd\u00fcrl\u00fc\u011f\u00fcn\u00fc \u00fcstlendi. Bir \u00e7ok organizasyon ve kurulu\u015fta internet s\u00fcperviz\u00f6rl\u00fc\u011f\u00fc , webmaster\u2019l\u0131\u011f\u0131 , IT direkt\u00f6rl\u00fc\u011f\u00fc ve dijital projeler koordinat\u00f6rl\u00fc\u011f\u00fc g\u00f6revlerinde bulundu. Farkl\u0131 \u00fcniversitelerin farkl\u0131 fak\u00fcltelerinde \u00f6\u011fretim g\u00f6revlisi olarak bulunmu\u015f olan \u00dcnald\u0131; \u015fu an teknoloji ve pazarlama konular\u0131 ba\u015fta olmak \u00fczere bir\u00e7ok alanda hizmet veren Unaldi Consultancy\u2019nin kurucusudur. \\u2028Selin \u00dcnald\u0131 ile evlidir. 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