{"id":15009,"date":"2017-12-16T01:40:28","date_gmt":"2017-12-16T01:40:28","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=15009"},"modified":"2017-12-16T01:40:28","modified_gmt":"2017-12-16T01:40:28","slug":"kurumsal-degerin-yeni-olcutu-dijitallesme","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2017\/12\/16\/kurumsal-degerin-yeni-olcutu-dijitallesme\/","title":{"rendered":"Kurumsal De\u011ferin Yeni \u00d6l\u00e7\u00fct\u00fc: Dijitalle\u015fme"},"content":{"rendered":"<p>\u015eirketlerin kurumsal de\u011ferinin \u00f6l\u00e7\u00fct\u00fc art\u0131k tu\u011fla ve har\u00e7 varl\u0131klar\u0131, tesis, envanter ve boru hatt\u0131 anla\u015fmalar\u0131 gibi geleneksel ara\u00e7lara dayanm\u0131yor. Kurumsal de\u011fer, i\u015fin dijital yolculu\u011funun seviyesi ve dijitalle\u015fme i\u00e7in gelecek potansiyeli ile \u00f6l\u00e7\u00fcl\u00fcyor. Page Executive, dijitalle\u015fmenin, h\u0131zl\u0131 adaptasyon ve daha ayr\u0131nt\u0131l\u0131 analizlere g\u00f6re \u015firketin tepki verebildi\u011fini ifade ediyor. B\u00f6ylece \u015firkete yeniden yat\u0131r\u0131m yapabilme olana\u011f\u0131 sa\u011flayarak belirli alanlardaki yat\u0131r\u0131m getirisini (ROI) belirlemesine yard\u0131mc\u0131 oluyor. Page Executive Dan\u0131\u015fman\u0131 Deniz \u00c7ak\u0131rgil Sezen, \u201c\u015eirketler, kontrol ettikleri i\u015fletmelerdeki kilit rolleri de\u011fi\u015ftirme yetkisine sahip. Dijital d\u00fcnyaya ayak uydurabilmek i\u00e7in bu de\u011fi\u015fimi ger\u00e7ekle\u015ftirmeleri gerekiyor.\u201d diyor.<br \/>\nYat\u0131r\u0131m firmalar\u0131 d\u00f6n\u00fc\u015f\u00fcmc\u00fc dijital liderlere ihtiya\u00e7 duyuyor<br \/>\nYat\u0131r\u0131m \u015firketleri, dijitalle\u015fme oranlar\u0131n\u0131 anlay\u0131p benimseyerek firmalar\u0131na de\u011fer katacak liderlere ihtiya\u00e7 duyuyor. Dijitalle\u015fme, daha fazla kazan\u0131m i\u00e7in h\u0131zl\u0131 de\u011fi\u015fimi kolayla\u015ft\u0131rmakla birlikte pek \u00e7ok farkl\u0131 i\u015f alan\u0131nda geli\u015fim imk\u00e2n\u0131 sa\u011fl\u0131yor. Ayr\u0131ca yine dijitalle\u015fme sayesinde, i\u015f d\u00fcnyas\u0131nda hem avantaj hem de dezavantaj olarak g\u00f6r\u00fclebilen \u015feffafl\u0131k ve rekabette de art\u0131\u015f g\u00f6zlemleniyor. \u00d6zel sermayede, portf\u00f6y iyile\u015ftirmelerinde daha \u00f6nce kullan\u0131lan \u00e7al\u0131\u015fma modeli ve stratejilere k\u0131yasla \u00e7ok daha farkl\u0131 bir yol izleniyor. Liderlerin, daha iyi de\u011ferlendirmeler yapabilmek i\u00e7in yeni\u00e7a\u011f\u0131n gereklerini kapsaml\u0131 bir \u015fekilde benimsemeleri \u00f6nem ta\u015f\u0131yor.<br \/>\nDijitalle\u015fme sorgulama bi\u00e7imlerini de\u011fi\u015ftiriyor<br \/>\nG\u00fcn\u00fcm\u00fczde, verimlili\u011fin tam kalbinde dijital \u00e7al\u0131\u015fma bi\u00e7imleri yer al\u0131yor. Dijitalle\u015fme \u015firketlerin kazan\u00e7\/kay\u0131p belirlemelerine ve d\u00e2hili, harici olarak daha etkin i\u015f birli\u011fine yard\u0131mc\u0131 oluyor. \u00d6l\u00e7\u00fclebilir ve h\u0131zl\u0131 yap\u0131s\u0131yla tedarik zinciri ve sat\u0131\u015f pazarlama gibi pek \u00e7ok alanda da kolayl\u0131kla uygulanabiliyor. Dijital \u00e7al\u0131\u015fma bi\u00e7imleri, \u015firketlerin kazan\u00e7lar\u0131 ve kay\u0131plar\u0131 tespit etmesine ve d\u00e2hili ve harici olarak daha etkili bir \u015fekilde i\u015f birli\u011fi yapmas\u0131na yard\u0131mc\u0131 oluyor.<br \/>\nH\u0131zl\u0131 geli\u015fen d\u00fcnyada sakin kalmak<br \/>\nPerakendeciler giderek, dijital kanallar, sohbet botlar\u0131 ve sosyal medya arac\u0131l\u0131\u011f\u0131yla fiziksel ma\u011faza perakendecili\u011finin geleneksel modlar\u0131n\u0131 24\/7 k\u00fcresel \u00e7evrim i\u00e7i a\u011fa ba\u011fl\u0131yorlar. Tedarik zinciri, lojistik, pazarlama, insan kaynaklar\u0131 ve sat\u0131\u015f konular\u0131nda do\u011frudan etkileri olan bu t\u00fcr stratejiler, dijital bir zihniyet ve net bir vizyon gerektiriyor.<br \/>\nDijital Stratejiyi benimseyen liderler \u00f6nem kazan\u0131yor<br \/>\nDijitalin en iyi \u015fekilde benimsenebilece\u011fi ana alanlar\u0131n\u0131 belirlemek ve bunun gelecekte i\u015fletmeyi nas\u0131l etkileyece\u011fini a\u00e7\u0131klamak i\u00e7in bir vizyon ve bir strateji geli\u015ftirmek olduk\u00e7a \u00f6nemli. B\u00fcnyesinde dijital roller bar\u0131nd\u0131ran departmanlar\u0131n dijital m\u00fcd\u00fcr atamalar\u0131 gerekiyor. Bu do\u011frultuda yap\u0131lan i\u015fe al\u0131mlar b\u00fcy\u00fcme yolunda beklentilerin kar\u015f\u0131lanmas\u0131n\u0131 sa\u011fl\u0131yor.<br \/>\nPage Executive Dan\u0131\u015fman\u0131 Deniz \u00c7ak\u0131rgil Sezen \u201cBazen, karar verenin belirsiz oldu\u011fu bir matris durumuyla kar\u015f\u0131la\u015f\u0131yoruz. CFO, CEO&#8217;ya rapor verir ve onu s\u0131ralamada CEO&#8217;nun ard\u0131nda \u00f6nemli bir payda\u015f olan yat\u0131r\u0131mc\u0131 takip eder. Ancak t\u00fcm bu liderlerin, dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn, yat\u0131r\u0131m a\u00e7\u0131s\u0131ndan getirileri hakk\u0131nda yeterli fark\u0131ndal\u0131\u011fa sahip olduklar\u0131n\u0131 s\u00f6yleyebilir miyiz? Ya da ortak bir \u00e7apraz i\u015flevsel dijital vizyonu payla\u015ft\u0131klar\u0131n\u0131 s\u00f6ylemek m\u00fcmk\u00fcn m\u00fcd\u00fcr?\u201d diyor ve ekliyor \u201c\u00d6zel sermaye \u015firketleri, genel stratejiyi anlay\u0131p kavramsalla\u015ft\u0131rarak do\u011frudan taktiksel uygulamas\u0131n\u0131 sa\u011flayacak dijital stratejistlere ihtiya\u00e7 duyuyor.\u201ddiyor.<br \/>\nK\u00e2rl\u0131l\u0131\u011f\u0131n do\u011fas\u0131 ve ba\u015far\u0131y\u0131 olu\u015fturan etkenler de\u011fi\u015fiyor. Yeni becerilere ve temel yetkinliklere ek olarak inovasyonu da ana e\u011filimler aras\u0131nda g\u00f6rmek b\u00fcy\u00fck \u00f6nem kazan\u0131yor. Ba\u015far\u0131l\u0131 uygulamalar ile bu yetkinlikler dijital \u00e7a\u011fda karl\u0131l\u0131\u011f\u0131n anahtar\u0131 oluyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u015eirketlerin kurumsal de\u011ferinin \u00f6l\u00e7\u00fct\u00fc art\u0131k tu\u011fla ve har\u00e7 varl\u0131klar\u0131, tesis, envanter ve boru hatt\u0131 anla\u015fmalar\u0131 gibi geleneksel ara\u00e7lara dayanm\u0131yor. Kurumsal de\u011fer, i\u015fin dijital yolculu\u011funun seviyesi ve dijitalle\u015fme i\u00e7in gelecek potansiyeli ile \u00f6l\u00e7\u00fcl\u00fcyor. Page Executive, dijitalle\u015fmenin,&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-15009","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kurumsal De\u011ferin Yeni \u00d6l\u00e7\u00fct\u00fc: Dijitalle\u015fme - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atif.unaldi.org\/blog\/2017\/12\/16\/kurumsal-degerin-yeni-olcutu-dijitallesme\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kurumsal De\u011ferin Yeni \u00d6l\u00e7\u00fct\u00fc: Dijitalle\u015fme - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"og:description\" content=\"\u015eirketlerin kurumsal de\u011ferinin \u00f6l\u00e7\u00fct\u00fc art\u0131k tu\u011fla ve har\u00e7 varl\u0131klar\u0131, tesis, envanter ve boru hatt\u0131 anla\u015fmalar\u0131 gibi geleneksel ara\u00e7lara dayanm\u0131yor. Kurumsal de\u011fer, i\u015fin dijital yolculu\u011funun seviyesi ve dijitalle\u015fme i\u00e7in gelecek potansiyeli ile \u00f6l\u00e7\u00fcl\u00fcyor. 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