{"id":15322,"date":"2018-05-22T10:45:13","date_gmt":"2018-05-22T10:45:13","guid":{"rendered":"https:\/\/atifunaldi.wordpress.com\/?p=15322"},"modified":"2018-05-22T10:45:13","modified_gmt":"2018-05-22T10:45:13","slug":"amazon-apple-google-kapismasi","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2018\/05\/22\/amazon-apple-google-kapismasi\/","title":{"rendered":"Amazon Apple Google kap\u0131\u015fmas\u0131"},"content":{"rendered":"<div style=\"width:480px;height:270px;overflow:hidden;position:relative;\">[youtube https:\/\/www.youtube.com\/watch?v=nrZsKmW1my4&amp;w=480&amp;h=270]<\/div>\n<div><\/div>\n<div>\n4 b\u00fcy\u00fckler s\u00f6ylemi bizim k\u00fclt\u00fcr\u00fcm\u00fcz\u00fcn bir par\u00e7as\u0131 say\u0131lmaz. Ama \u00fc\u00e7lemeler gibi g\u00fczel bir anlat\u0131m y\u00f6ntemi oldu\u011fu i\u00e7in severim. Asl\u0131nda bat\u0131 k\u00fclt\u00fcr\u00fcnde d\u00f6rt farkl\u0131 y\u00f6nden gelen mah\u015ferin d\u00f6rt atl\u0131s\u0131n\u0131 ifade eder. Teknolojinin d\u00f6rt b\u00fcy\u00fc\u011f\u00fc, Google, Amazon, Facebook ve Apple da i\u015fte tam b\u00f6yle, mah\u015ferin atl\u0131lar\u0131 olarak tan\u0131mlan\u0131yor. Son d\u00f6nemde hepsinin pazarda bir amac\u0131 var. 1 Trilyon dolar de\u011ferlenmeye ula\u015fmak. Peki bunun i\u00e7in hangi geli\u015fmeleri planl\u0131yorlar. Teknolojiyi hangi noktaya \u00e7ekmeye \u00e7al\u0131\u015f\u0131yorlar.<span class=\"Apple-converted-space\">\u00a0<\/span><br \/>\nAmazon<br \/>\nMah\u015ferin en eski atl\u0131s\u0131 diyemeyiz ama \u00e7\u0131lg\u0131n kararlar alma noktas\u0131nda onunla kimse yar\u0131\u015famaz. Kurucu Jeff Bezos, gelecek on y\u0131l Amazon\u2019un b\u00fct\u00fcn kazanc\u0131n\u0131 her kuru\u015fu ile sermayeye aktaraca\u011f\u0131n\u0131 yat\u0131r\u0131mc\u0131lar\u0131na s\u00f6yledi\u011finde sene 1995 filand\u0131. Perakende gibi lokal bir konuda \u00e7al\u0131\u015ft\u0131klar\u0131 ve \u00f6nlerinde lojistik gibi \u00e7ok ciddi bir zorlay\u0131c\u0131 oldu\u011fu i\u00e7in pazar pay\u0131n\u0131n b\u00fcy\u00fck k\u0131sm\u0131 Amerika\u2019da. Bu nedenle b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fc ya\u015fam\u0131m\u0131zda hissedemiyoruz. Ancak S3 ile ba\u015flayan bulut bili\u015fim maceras\u0131nda AWS d\u00fcnya pazar\u0131n neredeyse yar\u0131s\u0131na hakim.<br \/>\nAWS yan\u0131lm\u0131yorsam 3-4 y\u0131ld\u0131r T\u00fcrkiye\u2019de de faaliyet g\u00f6steren, foursquare b\u00fcy\u00fckl\u00fc\u011f\u00fcndeki giri\u015fimlerin b\u00fct\u00fcn sistemlerini \u00fczerlerine yerle\u015ftirebildikleri, sadece sistem konumlama ve \u00e7al\u0131\u015ft\u0131rma gibi al\u0131\u015ft\u0131\u011f\u0131m\u0131z geleneksel hosting yap\u0131lar\u0131 yan\u0131nda, k\u00fc\u00e7\u00fck program par\u00e7ac\u0131klar\u0131 kurup bunu milyonlarca kere \u00e7al\u0131\u015ft\u0131rma ve onu fiyatland\u0131rabilme gibi esnek yap\u0131lara sahip ger\u00e7ek bir dijital dev. Ancak Amazon\u2019un tabii ki tek silah\u0131 bu de\u011fil, son d\u00f6nemlerde herkesin \u00e7ok\u00e7a \u00fczerinde durdu\u011fu ki\u015fisel asistan pazar\u0131nda da Alexa markas\u0131 ile \u00f6zellikle Amerika\u2019da hakim.<span class=\"Apple-converted-space\">\u00a0<\/span><br \/>\nG\u00fcc\u00fcn\u00fc bu y\u0131l i\u00e7inde T\u00fcrkiye\u2019ye gelmesi ile birlikte \u00e7ok etkin \u015fekilde hissedece\u011fiz.<span class=\"Apple-converted-space\">\u00a0<\/span><br \/>\nGoogle<br \/>\nTek sorununun i\u00e7indeki projeleri birbiri ile entegre \u00e7al\u0131\u015ft\u0131ramamak oldu\u011funu d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm Google, san\u0131yorum bu sorunu farketmi\u015f olacak ki; Alphabet ile yap\u0131y\u0131 bir araya toplamaya \u00e7al\u0131\u015ft\u0131. Bu hamlesi finansal olarak yap\u0131y\u0131 bir araya getirse de ne yaz\u0131k ki teknolojik birle\u015fmeye bu da yard\u0131mc\u0131 olamad\u0131. Alphabet geli\u015fmesinden sonra ilk b\u00fcy\u00fck teknolojik yenilemeyi Google, bu g\u00fcnlerde ger\u00e7ekle\u015ftiriyor. Gmail yepyeni ve harika bir yap\u0131ya sahip oldu. Google drive gitti, yerini Google One ald\u0131. One, drive gibi bir depolama alan\u0131nda daha farkl\u0131. Ancak en b\u00fcy\u00fck fark\u0131n\u0131 d\u00f6rt b\u00fcy\u00fcklerin ana alan\u0131nda g\u00f6sterdi. Google\u2019\u0131n ki\u015fisel asistan\u0131 sizin i\u00e7in kuaf\u00f6r\u00fc aray\u0131p, kar\u015f\u0131dakinin bir asistan oldu\u011funu farketmeyece\u011fi ak\u0131c\u0131 ve do\u011fal bir konu\u015fma ile ba\u015far\u0131l\u0131 bir \u015fekilde randevu alabiliyor. Bunu e\u011fer di\u011fer dillerde de ger\u00e7ekle\u015ftirebilirlerse ger\u00e7ekten teknoloji d\u00fcnyas\u0131ndaki bir engel y\u0131k\u0131lm\u0131\u015f ve bunu Google ger\u00e7ekle\u015ftirmi\u015f olacak. \u00dcstelik herkes, 40\u2019dan fazla dili simultane birbirine \u00e7evirebilen kulakl\u0131\u011f\u0131n demosunun etkisini \u00fczerinden atamam\u0131\u015fken.<span class=\"Apple-converted-space\">\u00a0<\/span><br \/>\nAncak ben Google\u2019\u0131n ba\u015far\u0131 \u00e7izgisinin hala projeleri birbirleri ile entegre \u00e7al\u0131\u015ft\u0131rmas\u0131ndan ge\u00e7ti\u011fini d\u00fc\u015f\u00fcn\u00fcyorum. Yani gmail\u2019e gelen mailimin i\u00e7indeki dosyalar\u0131 sistem otomatik olarak Google One\u2019a kaydetmedi\u011fi s\u00fcrece, Google bu ba\u015far\u0131 e\u015fi\u011fini a\u015fm\u0131\u015f olamaz.<span class=\"Apple-converted-space\">\u00a0<\/span><br \/>\nApple<br \/>\nSteve Jobs\u2019\u0131n \u00f6l\u00fcm\u00fc ile birlikte bo\u015falan CEO\u2019luk g\u00f6revine, yat\u0131r\u0131mc\u0131lar, stratejik bir karar alarak Tim Cook\u2019u getirdiler. Apple o g\u00fcnden sonra, t\u00fcketiciyi daha fazla dinlemeye ba\u015flad\u0131. Ancak bu finansal anlamda yat\u0131r\u0131mc\u0131lar i\u00e7in karl\u0131l\u0131k anlam\u0131na gelse de Apple\u2019\u0131 \u00f6nc\u00fc konumundan takip\u00e7i konumuna getirdi. Hala Amerikan olman\u0131n avantajlar\u0131n\u0131 kullan\u0131yor olsa da Apple cep telefonu pazar\u0131nda ciddi anlamda g\u00fc\u00e7 kaybetti. Apple watch tan\u0131t\u0131m\u0131ndaki denizdeki s\u00f6rf\u00e7\u00fc ile saatlarda bir hat kullan\u0131m\u0131, t\u00fcketiciden tam not alsa da, bunun yay\u0131lmas\u0131 i\u00e7in her \u00fclkede bir operat\u00f6r\u00fcn sanal sim uygulamas\u0131n\u0131 \u00e7al\u0131\u015ft\u0131r\u0131yor olmas\u0131 laz\u0131m ki; bunun haz\u0131rl\u0131klar\u0131 \u00f6yle k\u0131sa zamanlarda ger\u00e7ekle\u015fmiyor.<br \/>\nBu nedenle, Apple zaten mobil pazardan ciddi dayak yemi\u015f olan masa\u00fcst\u00fc bilgisayar pazar\u0131n\u0131 \u00f6ld\u00fcrme ve burada olu\u015fan bo\u015flu\u011fa yerle\u015fme plan\u0131 yapt\u0131. Bunun i\u00e7in iPad\u2019leri g\u00fc\u00e7lendiriyor. Ancak as\u0131l g\u00fcc\u00fc olan iTunes ve icloud\u2019u g\u00f6rmemezlikten gelmeye ve hatta yok etmeye devam ediyor.<span class=\"Apple-converted-space\">\u00a0<\/span><br \/>\nFacebook<br \/>\nSon d\u00f6nemde facebook, \u00f6zellikle Cambridge Anlytica\u2019n\u0131n faaliyetleri nedeniyle kullan\u0131c\u0131 verilerinin payla\u015f\u0131lmas\u0131 ile g\u00fcndeme geldi. Ben hala di\u011fer yaz\u0131l\u0131mlara, veri transferi yapt\u0131\u011f\u0131n\u0131 ilk kuruldu\u011fu g\u00fcnden beri bir kurumsal faaliyet olarak a\u00e7\u0131klayan bir \u015firketin kurucusunun, y\u0131llar sonra bunun i\u00e7in neden \u00f6z\u00fcr diledi\u011fini anlamad\u0131m, anlayamad\u0131m!?! Ancak zaten Z ku\u015fa\u011f\u0131 taraf\u0131ndan \u00e7okta kullan\u0131lmad\u0131\u011f\u0131 her f\u0131rsatta dile getirilen Facebook\u2019un teknoloji kulislerinde Instagram\u2019dan ba\u015fka kurtulu\u015funun olmad\u0131\u011f\u0131 dile getirilmeye ba\u015fland\u0131. Ancak ben buna hi\u00e7 kat\u0131lm\u0131yorum. Facebook \u00f6zellikle dijital sosyal alanda getirdi\u011fi yenilik\u00e7i yakla\u015f\u0131mlarla dikkat \u00e7ekiyor. Mesela hesap \u00e7al\u0131nmalar\u0131na kar\u015f\u0131, \u00f6nceden belirlenmi\u015f ba\u011flant\u0131lar \u00fczerinden do\u011frulama yapmak, her ba\u011flant\u0131 yap\u0131ld\u0131\u011f\u0131nda lokasyon ve onlarca kontrol ile y\u00fczde y\u00fcz ba\u015far\u0131 ile \u015f\u00fcpheli ba\u011flant\u0131lar\u0131 takip etmek facebook\u2019un bu konuda nas\u0131l bir dahi oldu\u011funu g\u00f6steriyor.<span class=\"Apple-converted-space\">\u00a0<\/span><br \/>\nHer ne kadar son d\u00f6nemde \u201cdating\u201d konusuna y\u00f6nelmi\u015f de olsa, toplumun ihtiya\u00e7lar\u0131n\u0131 anlama da facebook ger\u00e7ek bir dahi. <span class=\"Apple-converted-space\">\u00a0 \u00a0<\/span>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>[youtube https:\/\/www.youtube.com\/watch?v=nrZsKmW1my4&amp;w=480&amp;h=270] 4 b\u00fcy\u00fckler s\u00f6ylemi bizim k\u00fclt\u00fcr\u00fcm\u00fcz\u00fcn bir par\u00e7as\u0131 say\u0131lmaz. Ama \u00fc\u00e7lemeler gibi g\u00fczel bir anlat\u0131m y\u00f6ntemi oldu\u011fu i\u00e7in severim. Asl\u0131nda bat\u0131 k\u00fclt\u00fcr\u00fcnde d\u00f6rt farkl\u0131 y\u00f6nden gelen mah\u015ferin d\u00f6rt atl\u0131s\u0131n\u0131 ifade eder. Teknolojinin d\u00f6rt b\u00fcy\u00fc\u011f\u00fc,&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[167,704,1499],"class_list":["post-15322","post","type-post","status-publish","format-standard","hentry","category-blogum","tag-atifunaldi","tag-ifttt","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon Apple Google kap\u0131\u015fmas\u0131 - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atif.unaldi.org\/blog\/2018\/05\/22\/amazon-apple-google-kapismasi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon Apple Google kap\u0131\u015fmas\u0131 - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"og:description\" content=\"[youtube https:\/\/www.youtube.com\/watch?v=nrZsKmW1my4&amp;w=480&amp;h=270] 4 b\u00fcy\u00fckler s\u00f6ylemi bizim k\u00fclt\u00fcr\u00fcm\u00fcz\u00fcn bir par\u00e7as\u0131 say\u0131lmaz. Ama \u00fc\u00e7lemeler gibi g\u00fczel bir anlat\u0131m y\u00f6ntemi oldu\u011fu i\u00e7in severim. Asl\u0131nda bat\u0131 k\u00fclt\u00fcr\u00fcnde d\u00f6rt farkl\u0131 y\u00f6nden gelen mah\u015ferin d\u00f6rt atl\u0131s\u0131n\u0131 ifade eder. 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