{"id":15340,"date":"2018-05-28T08:59:14","date_gmt":"2018-05-28T08:59:14","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=15340"},"modified":"2018-05-28T08:59:14","modified_gmt":"2018-05-28T08:59:14","slug":"hepsiexpress-ve-diger-yeni-sirketler","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2018\/05\/28\/hepsiexpress-ve-diger-yeni-sirketler\/","title":{"rendered":"Hepsiexpress ve di\u011fer yeni \u015firketler"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/atifunaldi.files.wordpress.com\/2018\/05\/img_4078.jpg\" class=\"alignleft wp-image-15342 size-thumbnail\" width=\"750\" height=\"968\">Ba\u015flad\u0131\u011f\u0131 g\u00fcnden beri e-ticaretin baz\u0131 alanlar\u0131nda h\u0131zl\u0131 \u00e7\u00f6z\u00fcmler \u00fcretmek m\u00fcmk\u00fcn olam\u0131yor. Bu sorunlu alanlar\u0131n ba\u015f\u0131nda \u00fcr\u00fcn teslimi geliyor. \u0130lk zamanlar bu alan ayn\u0131 zamanda fraud kontrol\u00fc i\u00e7in en \u00f6nemli do\u011frulama noktas\u0131yd\u0131. Teslimat\u0131 yapanlar, ayn\u0131 zamanda \u015firketin doland\u0131r\u0131l\u0131p doland\u0131r\u0131lmad\u0131\u011f\u0131n\u0131 da kontrol ediyorlard\u0131. Kimlik kontrol\u00fcnden, \u015f\u00fcpheli hareketlere kadar her t\u00fcrl\u00fc g\u00fcvenlikten sorumlulard\u0131. E-ticaret siteleri yava\u015f yava\u015f bu konulara hakim olmaya ba\u015flad\u0131k\u00e7a, lojistik \u015firketlerini h\u0131zl\u0131 teslimat konusunda s\u0131k\u0131\u015ft\u0131rmaya ba\u015flad\u0131lar. Zira e-ticaret m\u00fc\u015fterisi \u00fcr\u00fcn\u00fc internet sitesinden sat\u0131n ald\u0131ktan sonra en k\u0131sa zamanda elinde olmas\u0131n\u0131 istiyordu. Ancak bu h\u0131z ba\u015fka sorunlara sebep olmaya ba\u015flad\u0131. Kurye kap\u0131ya geldi\u011finde zili \u00e7al\u0131yor, kap\u0131 a\u00e7\u0131lmadan gidebiliyordu. Ayr\u0131ca \u00fcr\u00fcn kutular\u0131 zarar g\u00f6rebiliyordu.<br \/>\nBu sorunlara da \u00e7\u00f6z\u00fcm bulmak isteyen b\u00fcy\u00fck e-ticaret yap\u0131lar\u0131 \u00f6nce sigorta sistemini devreye soktu. Ancak zarar\u0131 kar\u015f\u0131lansa da e-ticaret m\u00fc\u015fterisi memnun olmuyor, kaybetti\u011fi zamandan dolay\u0131 \u015fikayet etmeye devam ediyordu. \u0130\u015fte bu sebepler y\u00fcz\u00fcnden e-ticaret siteleri hem d\u00fcnyada hem de T\u00fcrkiye&#8217;de kendi lojistik \u015firketlerini kurmaya karar verdiler.<br \/>\nBa\u015fta Do\u011fan Online&#8217;\u0131n i\u015ftariki hepsiburada.com&#8217;un paketilerini ta\u015f\u0131mak amac\u0131 ile kurulan lojistik \u015firketi hepsiexpress i\u015fte tam da bu ama\u00e7la kurulmu\u015f. Ge\u00e7en hafta, faaliyetlerini, gelecek planlar\u0131n\u0131 dinlemek amac\u0131 ile misafirleri olarak \u0130stanbul&#8217;dayd\u0131m. Genel m\u00fcd\u00fcr Umut Aytekin a\u011fz\u0131ndan T\u00fcrkiye&#8217;de e-ticaret m\u00fc\u015fterisinin lojistik alan\u0131ndaki beklentilerinden ar-ge planlar\u0131na kadar her konudaki d\u00fc\u015f\u00fcncelerini dinledim.<br \/>\nHepsiexpress&#8217;in yapt\u0131\u011f\u0131 ara\u015ft\u0131rmaya g\u00f6re, e-ticaret m\u00fc\u015fterisinin en b\u00fcy\u00fck beklentisi teslimat zaman\u0131 konusunda. Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 65&#8217;i ertesi g\u00fcn \u00fcr\u00fcn\u00fcn eline ge\u00e7mesini tercih ediyor. Y\u00fczde 35&#8217;i ise \u00f6zel bir saatte paketini almak istiyor. Hatta bu \u00f6zel teslimat isteyenlerin yar\u0131s\u0131 bu hizmet i\u00e7in \u00f6deme de yapabilece\u011fini s\u00f6yl\u00fcyor.<br \/>\nLojisti\u011fin sat\u0131nalma \u00fczerindeki etkisi ise ger\u00e7ekten ilgin\u00e7. \u00dcr\u00fcnleri do\u011fru zamanda ve sorunsuz teslim eden m\u00fc\u015fterinin al\u0131\u015fveri\u015f frekans\u0131 3 kat art\u0131yor.<br \/>\nTabii baz\u0131 k\u0131s\u0131tlamalar\u0131n da fark\u0131nda olmak gerekiyor. Her ne kadar \u0130stanbul, Kocaeli, Ankara&#8217;da depolar bulunsa da \u00fcr\u00fcn\u00fcn ayn\u0131 g\u00fcn i\u00e7inde teslimi \u015fu anda sadece \u0130stanbul&#8217;da m\u00fcmk\u00fcn oluyor.<br \/>\nBenim as\u0131l ilgimi \u00e7eken konu ise Umut beyin hepsiexpress&#8217;in ar-ge faaliyetleri ile ilgili anlatt\u0131klar\u0131 oldu. Asl\u0131nda alan\u0131 sanki ar-ge\u2019den \u00e7ok operasyonel gibi g\u00f6r\u00fcnse de, T\u00fcrkiye&#8217;deki adres sisteminin kar\u0131\u015f\u0131kl\u0131\u011f\u0131 ve \u00f6zel durumlardan kaynakl\u0131 olarak kendi i\u015fletim yap\u0131lar\u0131n\u0131 yazmak zorunda kald\u0131klar\u0131ndan bahsetti. Posta kutular\u0131 yerine kendi i\u015faretleme sistemini yapan \u015firket ayn\u0131 zamanda da\u011f\u0131t\u0131m a\u011f\u0131n\u0131 optimize etmek amac\u0131 ile bir da\u011f\u0131t\u0131m algoritmas\u0131 olu\u015fturma noktas\u0131nda da arge yapmaya ba\u015flam\u0131\u015f. E-ticaret konusunda uzun zaman \u00e7al\u0131\u015fm\u0131\u015f biri olarak bu alanlar\u0131 tahmin edebilirdim ancak de\u011ferli e\u015fyalar\u0131n ta\u015f\u0131nmas\u0131 i\u00e7in ak\u0131ll\u0131 ve takip edilebilir paketler yap\u0131lmas\u0131 konusunda bir ara\u015ft\u0131rmaya gerek oldu\u011fu dikkatimi \u00e7ekmemi\u015fti.<br \/>\nTahmin ediyorum yak\u0131n bir zamanda duyurulacak olan bu \u00f6zel hizmet, ak\u0131ll\u0131 etiketlerle donat\u0131lm\u0131\u015f paketlerin kullan\u0131m\u0131 ile ilgili. \u00dcr\u00fcn\u00fcn\u00fc kendi da\u011f\u0131tan yada ambalaj \u00fcretimi yapan \u015firketlere \u00f6zellikle dijital d\u00f6n\u00fc\u015f\u00fcm alan\u0131nda ka\u00e7\u0131n\u0131lmaz olarak gelecek bu yenili\u011fi uzun zamand\u0131r anlat\u0131yorum. \u0130ster RFID isterse de NFC teknolojileri ile g\u00fc\u00e7lendirilmi\u015f so\u011fuk hava zincirinin k\u0131r\u0131lmas\u0131n\u0131 engelleyen ve \u00fcr\u00fcn\u00fc sadece gitti\u011fi yerde de\u011fil yolda da takip eden da\u011f\u0131t\u0131m a\u011flar\u0131 gelece\u011fin vazge\u00e7ilmez geli\u015fmeleridir.<br \/>\nSonu\u00e7 olarak zannediyorum eticaret\u2019in sorunlar\u0131n\u0131 o alandaki de\u011fi\u015fimi anlam\u0131\u015f konvansiyonel \u015firketlerden \u00e7ok yine e-ticaret \u015firketleri \u00e7\u00f6zecek. San\u0131yorum yak\u0131nda bu \u015firketlerden, finansal yap\u0131lardaki sorunlar\u0131n\u0131 da \u00e7\u00f6zmeye y\u00f6nelik fintech \u00e7\u00f6z\u00fcmleri de g\u00f6rece\u011fiz. Tabii asl\u0131nda olmas\u0131 gereken konvansiyonel \u015firketlerin bu de\u011fi\u015fime h\u0131zla ayak uydurmas\u0131 ancak bunun ger\u00e7ekle\u015fmesi ihtimali olsa cirosu en y\u00fcksek 500 \u015firket listesi son 10 y\u0131lda b\u00f6yle tepe taklak olmaz, en az\u0131ndan birka\u00e7\u0131 ayakta kalmaya devam ederdi.<br \/>\n<iframe loading=\"lazy\" title=\"Hepsiexpress Ve Di\u011fer Yeni \u015eirketler\" width=\"700\" height=\"394\" src=\"https:\/\/www.youtube.com\/embed\/kjF5O5hEKO8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ba\u015flad\u0131\u011f\u0131 g\u00fcnden beri e-ticaretin baz\u0131 alanlar\u0131nda h\u0131zl\u0131 \u00e7\u00f6z\u00fcmler \u00fcretmek m\u00fcmk\u00fcn olam\u0131yor. Bu sorunlu alanlar\u0131n ba\u015f\u0131nda \u00fcr\u00fcn teslimi geliyor. \u0130lk zamanlar bu alan ayn\u0131 zamanda fraud kontrol\u00fc i\u00e7in en \u00f6nemli do\u011frulama noktas\u0131yd\u0131. Teslimat\u0131 yapanlar, ayn\u0131 zamanda&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-15340","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hepsiexpress ve di\u011fer yeni \u015firketler - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atif.unaldi.org\/blog\/2018\/05\/28\/hepsiexpress-ve-diger-yeni-sirketler\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hepsiexpress ve di\u011fer yeni \u015firketler - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"og:description\" content=\"Ba\u015flad\u0131\u011f\u0131 g\u00fcnden beri e-ticaretin baz\u0131 alanlar\u0131nda h\u0131zl\u0131 \u00e7\u00f6z\u00fcmler \u00fcretmek m\u00fcmk\u00fcn olam\u0131yor. Bu sorunlu alanlar\u0131n ba\u015f\u0131nda \u00fcr\u00fcn teslimi geliyor. \u0130lk zamanlar bu alan ayn\u0131 zamanda fraud kontrol\u00fc i\u00e7in en \u00f6nemli do\u011frulama noktas\u0131yd\u0131. 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