{"id":6011,"date":"2011-10-14T07:43:36","date_gmt":"2011-10-14T07:43:36","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=6011"},"modified":"2011-10-14T07:43:36","modified_gmt":"2011-10-14T07:43:36","slug":"gelecegin-tuketicisini-sosyal-medyadan-bulacaksiniz","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2011\/10\/14\/gelecegin-tuketicisini-sosyal-medyadan-bulacaksiniz\/","title":{"rendered":"Gelece\u011fin t\u00fcketicisini sosyal medyadan bulacaks\u0131n\u0131z"},"content":{"rendered":"<p>Bankac\u0131l\u0131ktan telekom\u00fcnikasyona, kamudan perakendeye, uluslararas\u0131 para trafi\u011finden ter\u00f6r\u00fcn izlenmesine kadar D\u00fcnya\u2019da en kritik konulardan biri haline gelen veri y\u00f6netimi, 13 Ekim\u2019de KOMTA\u015e Bilgi Y\u00f6netimi taraf\u0131ndan d\u00fczenlenen \u201cKurumsal Veri Y\u00f6netimi Zirvesi\u201dnde masaya yat\u0131r\u0131ld\u0131.<\/p>\n<p>T\u00fcrkiye resmi distrib\u00fct\u00f6r\u00fc oldu\u011fu veri entegrasyon yaz\u0131l\u0131m ve servis lideri Informatica\u2019n\u0131n ve \u00e7\u00f6z\u00fcm orta\u011f\u0131 Ereteam\u2019in katk\u0131lar\u0131yla KOMTA\u015e Bilgi Y\u00f6netimi\u2019nin d\u00fczenledi\u011fi Kurumsal Veri Y\u00f6netimi Zirvesi, \u201cVeri Odakl\u0131 Organizasyonlar\u201d ana temas\u0131 ile 13 Ekim 2011 (d\u00fcn)\u2019de \u0130stanbul, Sait Halim Pa\u015fa Yal\u0131s\u0131\u2019nda ger\u00e7ekle\u015ftirildi. Zirve, D\u00fcnya\u2019da oldu\u011fu gibi, \u00fclkemizde de yak\u0131n ana kontrol mekanizmas\u0131 haline gelecek olan \u201cVeri Odakl\u0131 Organizasyonlar\u201d\u0131n liderlerini bir araya getirdi.<\/p>\n<p><!--more--><\/p>\n<p>Kurumsal Veri Y\u00f6netimi Zirvesi\u2019nde kat\u0131l\u0131mc\u0131lar, kamu ve \u00f6zel sekt\u00f6r i\u00e7indeki yeni rollerini ve olas\u0131 i\u015fbirliklerini ke\u015ffetme \u015fans\u0131n\u0131 yakalarken, D\u00fcnya&#8217;da ve T\u00fcrkiye&#8217;de g\u00fcncel veri ve istihbarat analizi sorunlar\u0131n\u0131 tart\u0131\u015ft\u0131lar. A\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 ger\u00e7ekle\u015ftiren KOMTA\u015e Bilgi Y\u00f6netimi Genel M\u00fcd\u00fcr\u00fc Y\u00fcksel \u00c7omak, g\u00fcn\u00fcm\u00fcz d\u00fcnyas\u0131nda, bilginin yeni end\u00fcstri toplumunun ana kayna\u011f\u0131 olaca\u011f\u0131n\u0131, bu anlamda verinin t\u00fcm \u015firketler i\u00e7in en kritik kaynak oldu\u011funun alt\u0131n\u0131 \u00e7izdi.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cOrtak Veri Birle\u015ftirme Platformu Informatica 9\u201d ile sosyal medyadan bilgi al\u0131p, bulut \u00fczerinden mobil kullanacaks\u0131n\u0131z<\/p>\n<p>&nbsp;<\/p>\n<p>Zirvenin onur konu\u011fu ise Informatica Ba\u015fkan Yard\u0131mc\u0131s\u0131 ve Veri Entegrasyonu Birimi Genel M\u00fcd\u00fcr\u00fc Girish Pancha oldu. 1993 y\u0131l\u0131nda kurulan ve spesifik olarak veri konusunda uzmanla\u015fan Informatica, 2010 y\u0131l sonu itibar\u0131yla, 27 \u00fclkede 2 bin 340 \u00e7al\u0131\u015fan\u0131, 87 \u00fclkede partner firmalar\u0131 ile 4 bin 440 m\u00fc\u015fterisi ile y\u0131ll\u0131k 650 milyon dolarl\u0131k ciroya sahip, ABD\u2019nin \u00f6nde gelen teknoloji \u015firketleri aras\u0131nda yer al\u0131yor. Pancha, Informatica olarak di\u011fer teknoloji firmalar\u0131ndan farkl\u0131 olarak veri konusunda uzmanla\u015ft\u0131klar\u0131n\u0131 belirtirken, gelece\u011fin D\u00fcnyas\u0131\u2019nda \u00f6zellikle bilgiye ve m\u00fc\u015fteriye odaklanmak i\u00e7in verinin en \u00f6nemli kaynak olaca\u011f\u0131n\u0131n alt\u0131n\u0131 \u00e7izdi. Rekabetin, bilgi ve h\u0131zla g\u00fc\u00e7lenece\u011fini belirten Pancha, \u015firketlerin, m\u00fc\u015fteri datalar\u0131ndan, finans bilgilerine kadar veriye h\u0131zl\u0131 ula\u015fma ve kullan\u0131m\u0131 ile \u00f6n plana \u00e7\u0131kabileceklerini s\u00f6yledi.<\/p>\n<p>&nbsp;<\/p>\n<p>Informatica olarak m\u00fc\u015fterilerine \u00f6zellikle veriye h\u0131zl\u0131 ula\u015fma konusunda \u00f6nemli teknolojiler sunduklar\u0131n\u0131 anlatan Pancha, \u201cGelecekte kritik olacak teknoloji en do\u011fru veriye, h\u0131zl\u0131 ula\u015fma olacak. Bu kapsamda art\u0131k veriler yaln\u0131zca \u015firketlerin ya da bankalar\u0131n kendi m\u00fc\u015fterilerinden ald\u0131klar\u0131 veri olmayacak. Veri yani yeni m\u00fc\u015fteri profili ve g\u00fc\u00e7 sosyal medyadan toplanmal\u0131. Sosyal medyadan veriyi toplayacak, bulutta ar\u015fivleyecek ve mobil olarak h\u0131zl\u0131 olarak ula\u015facaks\u0131n\u0131z. Ancak bu h\u0131zda veri ve bilgi elde edilerek rekabet yakalanabilir\u201d dedi. Pancha, rekabet avantaj\u0131n\u0131 s\u00fcrd\u00fcrmek i\u00e7in organizasyonlar\u0131n i\u015f birimlerinin anlaml\u0131 ve g\u00fcvenilir veriye zaman\u0131nda ula\u015f\u0131m\u0131 ve sunumunu ama\u00e7layan ortak veri birle\u015ftirme platformu \u2018\u2019Informatica 9\u2019\u2019u veriye h\u0131zl\u0131 ula\u015fmak i\u00e7in yaratt\u0131klar\u0131n\u0131 belirtti. \u2018\u2019Informatica 9\u2019\u2019 ile \u015firket ve bankalar, art\u0131k resmi verilerinin yan\u0131 s\u0131ra sosyal medya yaz\u0131\u015fmalar\u0131 \u00fczerinden de yeni bilgi ve veriyi datalar\u0131na kaydedebilecek, mobil olarak bu bilgiye bulut \u00fczerinden ula\u015fabilecekler. Pancha, ayr\u0131ca, Karma\u015f\u0131k Olay A\u011f\u0131 \u00c7\u00f6z\u00fcmlemesi, Uygulama Bilgisi Ya\u015famsal D\u00f6ng\u00fc Y\u00f6netimi, Bulut Entegrasyonu konusundaki son \u00e7\u00f6z\u00fcmleri dinleyiciler ile payla\u015ft\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bankac\u0131l\u0131ktan telekom\u00fcnikasyona, kamudan perakendeye, uluslararas\u0131 para trafi\u011finden ter\u00f6r\u00fcn izlenmesine kadar D\u00fcnya\u2019da en kritik konulardan biri haline gelen veri y\u00f6netimi, 13 Ekim\u2019de KOMTA\u015e Bilgi Y\u00f6netimi taraf\u0131ndan d\u00fczenlenen \u201cKurumsal Veri Y\u00f6netimi Zirvesi\u201dnde masaya yat\u0131r\u0131ld\u0131. T\u00fcrkiye resmi distrib\u00fct\u00f6r\u00fc&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-6011","post","type-post","status-publish","format-standard","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gelece\u011fin t\u00fcketicisini sosyal medyadan bulacaks\u0131n\u0131z - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atif.unaldi.org\/blog\/2011\/10\/14\/gelecegin-tuketicisini-sosyal-medyadan-bulacaksiniz\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gelece\u011fin t\u00fcketicisini sosyal medyadan bulacaks\u0131n\u0131z - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"og:description\" content=\"Bankac\u0131l\u0131ktan telekom\u00fcnikasyona, kamudan perakendeye, uluslararas\u0131 para trafi\u011finden ter\u00f6r\u00fcn izlenmesine kadar D\u00fcnya\u2019da en kritik konulardan biri haline gelen veri y\u00f6netimi, 13 Ekim\u2019de KOMTA\u015e Bilgi Y\u00f6netimi taraf\u0131ndan d\u00fczenlenen \u201cKurumsal Veri Y\u00f6netimi Zirvesi\u201dnde masaya yat\u0131r\u0131ld\u0131. 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