{"id":6576,"date":"2012-01-27T18:30:21","date_gmt":"2012-01-27T18:30:21","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/2012\/01\/27\/dunyanin-yarisi-netizen\/"},"modified":"2012-01-27T18:30:21","modified_gmt":"2012-01-27T18:30:21","slug":"dunyanin-yarisi-netizen","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2012\/01\/27\/dunyanin-yarisi-netizen\/","title":{"rendered":"D\u00fcnya’n\u0131n yar\u0131s\u0131 Netizen"},"content":{"rendered":"

Google taraf\u0131ndan, Boston Consulting Group’a (BCG) yapt\u0131r\u0131lan ara\u015ft\u0131rmaya g\u00f6re, bu art\u0131\u015f\u0131n b\u00fcy\u00fck b\u00f6l\u00fcm\u00fc mobil ayg\u0131tlar ve cep telefonlar\u0131n\u0131n daha yayg\u0131n kullan\u0131m\u0131ndan gelecek. Tahminler, bu sekt\u00f6r\u00fcn 2,3 trilyon dolarl\u0131k hacminin 4,2 trilyona \u00e7\u0131kaca\u011f\u0131 y\u00f6n\u00fcnde.<\/p>\n

Yap\u0131lan ara\u015ft\u0131rma, gelecek d\u00f6rt y\u0131l i\u00e7inde, d\u00fcnya n\u00fcfusunun yar\u0131s\u0131n\u0131n, yakla\u015f\u0131k \u00fc\u00e7 milyar ki\u015finin internet kullanaca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyor. Eldeki veriler, her y\u0131l yakla\u015f\u0131k 200 milyon ki\u015finin ilk kez internet kullanmaya ba\u015flad\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Ancak internet sekt\u00f6r\u00fc uzmanlar\u0131, geleneksel kablolu a\u011flar ve masa\u00fcst\u00fc bilgisayarlarla internete ba\u011flanman\u0131n ge\u00e7mi\u015fte kalaca\u011f\u0131n\u0131 vurguluyor.<\/p>\n

Ak\u0131ll\u0131 telefonlar\u0131n fiyatlar\u0131ndaki d\u00fc\u015f\u00fc\u015f dikkate al\u0131nd\u0131\u011f\u0131nda, 2016 y\u0131l\u0131nda t\u00fcm internet kullan\u0131c\u0131lar\u0131n\u0131n y\u00fczde 80’inin internete cep telefonlar\u0131n\u0131 kullanarak ba\u011flanaca\u011f\u0131 belirtiliyor.<\/p>\n

Bu rakamlar etkileyici g\u00f6r\u00fcnse de, k\u00fcresel ekonomiyle k\u0131yasland\u0131\u011f\u0131nda h\u00e2l\u00e2 k\u00fc\u00e7\u00fck bir oran. 2010 y\u0131l\u0131nda, G20 \u00fclkelerinde internet ekonomisinin 2,3 trilyon dolar de\u011ferindeydi. Bu rakam \u0130talya ve Brezilya gibi \u00fclkelerin ekonomilerinden b\u00fcy\u00fck olsa da G20 \u00fclkelerinin toplam ekonomisinin sadece y\u00fczde 4,1’ine denk geliyor.<\/p>\n

Ara\u015ft\u0131rmay\u0131 yapan BCG, raporunda, ‘yeni internet’ diye tan\u0131mlad\u0131\u011f\u0131 bir s\u00fcrece girildi\u011fini belirtiyor. Raporda \u015fu ba\u015fl\u0131klar \u00f6ne \u00e7\u0131k\u0131yor:<\/p>\n

-\u0130nternet kullan\u0131m\u0131 art\u0131k bir l\u00fcks olmaktan \u00e7\u0131kacak.<\/p>\n

-\u0130nternet kullan\u0131c\u0131lar\u0131n\u0131n y\u00fczde 80’i geli\u015fmekte olan ekonomilerde ya\u015f\u0131yor olacak. Tahminler, gelecek d\u00f6rt y\u0131l i\u00e7inde \u00c7in’de 800 milyon ki\u015finin internet kullan\u0131yor olaca\u011f\u0131 y\u00f6n\u00fcnde. Bu rakam, Amerika Birle\u015fik Devletleri, Hindistan, Fransa, Almanya ve \u0130ngiltere’deki toplam internet kullan\u0131c\u0131s\u0131 say\u0131s\u0131ndan daha b\u00fcy\u00fck.<\/p>\n

-Kullan\u0131c\u0131lar\u0131n y\u00fczde 80’i internete cep telefonlar\u0131ndan ba\u011flanacak.<\/p>\n

-\u0130nternet daha ‘sosyal bir ortam’ haline d\u00f6n\u00fc\u015fecek. \u00d6zellikle ticarette m\u00fc\u015fteriler ve \u015firketler aras\u0131ndaki sanal ileti\u015fim, etkile\u015fim ve sosyal payla\u015f\u0131m artacak.<\/p>\n

\u0130nternet kullan\u0131m\u0131ndaki bu art\u0131\u015f e\u011filimine, bir ba\u015fka temel de\u011fi\u015fim daha e\u015flik edecek. Uzmanlar, 2015 y\u0131l\u0131nda, otomobillerden, evlerdeki \u0131s\u0131t\u0131c\u0131lara kadar yakla\u015f\u0131k bir trilyon cihaz\u0131n internete ba\u011fl\u0131 hale gelece\u011fini tahmin ediyor.<\/p>\n

Ara\u015ft\u0131rma kurulu\u015fu BCG, \u015firketlerin ve i\u015fyerlerinin dijital de\u011fi\u015fime uyum sa\u011flamas\u0131 gerekti\u011fini vurguluyor.<\/p>\n

Dev internet \u015firketi Google, internet kullan\u0131m\u0131ndaki art\u0131\u015ftan b\u00fcy\u00fck kazan\u00e7 elde edecek \u015firketlerden birisi. Ancak BCG’nin sonu\u00e7 raporunda, Apple, Facebook, \u00c7in internet \u015firketi Baidu, internet ve cep telefonu operat\u00f6r\u00fc Tencent ve Rusya’n\u0131n en b\u00fcy\u00fck arama motorunu da i\u015fleten bili\u015fim \u015firketi Yandex’in \u00f6n\u00fcm\u00fczdeki d\u00f6nemde b\u00fcy\u00fcyen di\u011fer \u00f6nemli \u015firketler olaca\u011f\u0131 belirtiliyor.<\/p>\n","protected":false},"excerpt":{"rendered":"

Google taraf\u0131ndan, Boston Consulting Group’a (BCG) yapt\u0131r\u0131lan ara\u015ft\u0131rmaya g\u00f6re, bu art\u0131\u015f\u0131n b\u00fcy\u00fck b\u00f6l\u00fcm\u00fc mobil ayg\u0131tlar ve cep telefonlar\u0131n\u0131n daha yayg\u0131n kullan\u0131m\u0131ndan gelecek. Tahminler, bu sekt\u00f6r\u00fcn 2,3 trilyon dolarl\u0131k hacminin 4,2 trilyona \u00e7\u0131kaca\u011f\u0131 y\u00f6n\u00fcnde. Yap\u0131lan ara\u015ft\u0131rma,…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-6576","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"\nD\u00fcnya'n\u0131n yar\u0131s\u0131 Netizen - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atif.unaldi.org\/blog\/2012\/01\/27\/dunyanin-yarisi-netizen\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00fcnya'n\u0131n yar\u0131s\u0131 Netizen - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"og:description\" content=\"Google taraf\u0131ndan, Boston Consulting Group’a (BCG) yapt\u0131r\u0131lan ara\u015ft\u0131rmaya g\u00f6re, bu art\u0131\u015f\u0131n b\u00fcy\u00fck b\u00f6l\u00fcm\u00fc mobil ayg\u0131tlar ve cep telefonlar\u0131n\u0131n daha yayg\u0131n kullan\u0131m\u0131ndan gelecek. 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