{"id":8042,"date":"2013-03-09T12:32:57","date_gmt":"2013-03-09T12:32:57","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/2013\/03\/09\/universiteli-gencler-teknolojiye-ayda-447-lira-harciyor\/"},"modified":"2013-03-09T12:32:57","modified_gmt":"2013-03-09T12:32:57","slug":"universiteli-gencler-teknolojiye-ayda-447-lira-harciyor","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2013\/03\/09\/universiteli-gencler-teknolojiye-ayda-447-lira-harciyor\/","title":{"rendered":"\u00dcniversiteli gen\u00e7ler teknolojiye ayda 447 lira harc\u0131yor"},"content":{"rendered":"<p>Gen\u00e7lik pazarlama \u015firketi <strong>iamyouth,<\/strong> her ay bin 400 farkl\u0131 \u00fcniversite \u00f6\u011frencisiyle online olarak yap\u0131lan <strong>Kamp\u00fcs\u00fcn Nabz\u0131<\/strong> ara\u015ft\u0131rmas\u0131n\u0131n, Ekim 2012- Ocak 2013 aylar\u0131 aras\u0131ndaki verileri kullan\u0131larak haz\u0131rlad\u0131\u011f\u0131 birinci akademik d\u00f6nem sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131. \u0130stanbul, Ankara, \u0130zmir, Bursa ve Eski\u015fehir&rsquo;deki 5&rsquo;i vak\u0131f olmak \u00fczere 16 farkl\u0131 \u00fcniversiteden 5 bin 300 \u00f6\u011frencinin verdi\u011fi cevaplardan olu\u015fturulan sonu\u00e7lara g\u00f6re; \u00f6\u011frenciler bo\u015f zamanlar\u0131n\u0131 en \u00e7ok internette de\u011ferlendiriyor, en \u00e7ok para harcad\u0131klar\u0131 t\u00fcketim alan\u0131 ise teknoloji.<\/p>\n<p>Bo\u015f zamanlar\u0131n\u0131 de\u011ferlendirmek i\u00e7in interneti tercih eden \u00fcniversitelilerin oran\u0131 y\u00fczde 25. Y\u00fczde 18&rsquo;i bo\u015f zamanlar\u0131nda arkada\u015flar\u0131yla bir araya gelmeyi, y\u00fczde 15&rsquo;i m\u00fczik dinlemeyi, y\u00fczde 12&rsquo;si kitap okumay\u0131, y\u00fczde 11&rsquo;i sinemaya-tiyatroya gitmeyi, y\u00fczde 9&rsquo;u TV izlemeyi, y\u00fczde 8&rsquo;i ise PC\/konsol oyunu oynamay\u0131 tercih ediyor. \u0130nternette en s\u0131k ziyaret ettikleri ilk \u00fc\u00e7 site ise s\u0131ras\u0131yla Facebook, Twitter ve Youtube.<\/p>\n<p><strong>Ayda ortalama 830 TL harc\u0131yorlar<\/strong><\/p>\n<p>Bo\u015f zamanlar\u0131n\u0131 a\u011f\u0131rl\u0131kl\u0131 olarak teknoloji odakl\u0131 de\u011ferlendiren \u00fcniversite gen\u00e7li\u011finin harcama b\u00fct\u00e7elerinde de en a\u011f\u0131rl\u0131kl\u0131 kalemin yine teknoloji oldu\u011fu g\u00f6r\u00fcl\u00fcyor. Kamp\u00fcs\u00fcn Nabz\u0131 ara\u015ft\u0131rmas\u0131 sonu\u00e7lar\u0131na g\u00f6re \u00fcniversite \u00f6\u011frencileri bir ayda ortalama 830 TL&rsquo;lik ki\u015fisel harcama yap\u0131yor. K\u0131zlarda 770 TL olan ayl\u0131k ortama harcama tutar\u0131, erkeklerde 890 TL&rsquo;ye \u00e7\u0131k\u0131yor. B\u00fct\u00e7elerinin yar\u0131s\u0131ndan fazlas\u0131 ise teknoloji harcamas\u0131na gidiyor. \u00d6\u011frenciler ortalamada 447 TL teknoloji harcamas\u0131 yap\u0131yor. K\u0131zlarda teknoloji harcamas\u0131 409 TL, erkeklerde ise 479 TL.<\/p>\n<p>\u00d6\u011frencilerin teknoloji d\u0131\u015f\u0131ndaki harcama ba\u015fl\u0131klar\u0131ndaki di\u011fer ortalamalar ise; haz\u0131rgiyim 199 TL, t\u00fct\u00fcn \u00fcr\u00fcnleri 163 TL, fast food 58 TL ve GSM 33 TL olarak ortaya \u00e7\u0131k\u0131yor.<\/p>\n<p><strong>Diz\u00fcst\u00fcnde HP, tablette Apple<\/strong><\/p>\n<p>Ara\u015ft\u0131rma \u00fcniversitelilerin teknoloji marka tercihlerini de ara\u015ft\u0131r\u0131yor. Cevaplara g\u00f6re \u00fcniversitelilerin s\u00f6z konusu d\u00f6nemde en \u00e7ok tercih etti\u011fi ilk \u00fc\u00e7 diz\u00fcst\u00fc bilgisayar markas\u0131; y\u00fczde 14 ile HP, y\u00fczde 13 ile Toshiba ve y\u00fczde 11 ile Asus.<\/p>\n<p>Gen\u00e7ler aras\u0131nda tablet bilgisayar kullan\u0131m\u0131 y\u00fczde 20 civar\u0131nda. En \u00e7ok tercih edilen tablet markalar\u0131; y\u00fczde 12 ile Apple, y\u00fczde 3 ile Samsung ve y\u00fczde 2 ile Dell olarak s\u0131ralan\u0131yor.<\/p>\n<p>Mobil telefon kullan\u0131m\u0131nda da markalar; y\u00fczde 31 ile Nokia y\u00fczde 28 Samsung, y\u00fczde 18 ile Apple.<\/p>\n<p><strong>Kamp\u00fcs\u00fcn Nabz\u0131<\/strong> ara\u015ft\u0131rmas\u0131 birinci d\u00f6nem sonu\u00e7lar\u0131n\u0131 de\u011ferlendiren <strong>iamyouth Kurucu Orta\u011f\u0131 ve Genel Koordinat\u00f6r\u00fc G\u00fcray Eri\u015fkin, <\/strong>&ldquo;\u00dcniversite gen\u00e7li\u011fi T\u00fcrkiye&rsquo;nin bug\u00fcn\u00fc ve yar\u0131n\u0131 i\u00e7in hem varl\u0131k olarak hem de n\u00fcfus olarak \u00e7ok b\u00fcy\u00fck ve \u00f6nemli bir de\u011fer. Bu nedenle onlar\u0131 anlamak, tercihlerini ve isteklerini net bi\u00e7imde bir b\u00fct\u00fcn halinde g\u00f6rmekten ge\u00e7iyor. Pek \u00e7ok ki\u015fi gen\u00e7ler aras\u0131nda teknoloji kullan\u0131m\u0131n\u0131n yo\u011fun oldu\u011funu bilir \u00f6rne\u011fin. Ancak bizim ara\u015ft\u0131rmam\u0131z, teknolojinin hangi alanlarda ne kadar kullan\u0131ld\u0131\u011f\u0131n\u0131, teknoloji i\u00e7in ne kadar harcand\u0131\u011f\u0131n\u0131 ve bu harcamalar\u0131n hangi markalara neden ve nas\u0131l yap\u0131ld\u0131\u011f\u0131n\u0131 ortaya koyuyor. Net rakamlarla \u00f6l\u00e7\u00fcmleme yap\u0131yoruz. \u00dcniversite \u00f6\u011frencilerinin y\u00fczde 48&rsquo;inin her ay en az bir kez online al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131n\u0131 s\u00f6yleyebiliyoruz mesela&rdquo; dedi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gen\u00e7lik pazarlama \u015firketi iamyouth, her ay bin 400 farkl\u0131 \u00fcniversite \u00f6\u011frencisiyle online olarak yap\u0131lan Kamp\u00fcs\u00fcn Nabz\u0131 ara\u015ft\u0131rmas\u0131n\u0131n, Ekim 2012- Ocak 2013 aylar\u0131 aras\u0131ndaki verileri kullan\u0131larak haz\u0131rlad\u0131\u011f\u0131 birinci akademik d\u00f6nem sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131. \u0130stanbul, Ankara, \u0130zmir, Bursa&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-8042","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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