Reklamc\u0131lar Derne\u011fi taraf\u0131ndan d\u00fczenlenen; T\u00fcrkiye’nin ilk yarat\u0131c\u0131l\u0131k yar\u0131\u015fmas\u0131 Kristal Elma bu y\u0131l 25’inci kez sekt\u00f6r temsilcileri ile bulu\u015fmaya haz\u0131rlan\u0131rken, sekt\u00f6r\u00fcn ya\u015fad\u0131\u011f\u0131 de\u011fi\u015fme paralel olarak yenileniyor.<\/p>\n
\u00c7eyrek asr\u0131 geride b\u0131rakmaya haz\u0131rlanan Kristal Elma’n\u0131n 25’inci y\u0131l\u0131nda ge\u00e7irece\u011fi de\u011fi\u015fim ve reklam sekt\u00f6r\u00fcn\u00fcn \u00fclkemizde ula\u015ft\u0131\u011f\u0131 son nokta; Reklamc\u0131lar Derne\u011fi Y\u00f6netim Kurulu Ba\u015fkan\u0131 Alper \u00dcner, Asba\u015fkan Kayhan \u015eardan, Genel M\u00fcd\u00fcr Ay\u015feg\u00fcl Molu ve organizasyon komitesini temsilen Lift Content Factory Kurucusu \u00d6mer Erdem’in kat\u0131l\u0131mlar\u0131yla d\u00fczenlenen bir bas\u0131n toplant\u0131s\u0131nda payla\u015f\u0131ld\u0131.<\/p>\n
Toplant\u0131n\u0131n a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 yapan Reklamc\u0131lar Derne\u011fi Y\u00f6netim Kurulu Ba\u015fkan\u0131 Alper \u00dcner, son y\u0131llarda reklamc\u0131l\u0131k sekt\u00f6r\u00fcnde ya\u015fanan geli\u015fmelere paralel olarak, Kristal Elma’n\u0131n da bir yenilenmeyi hak etti\u011fine dikkat \u00e7ekti. \u00dcner konu\u015fmas\u0131nda; “T\u00fcrkiye ekonomisinde son d\u00f6nemde ya\u015fanan istikrar ve b\u00fcy\u00fcmeye paralel olarak, pazarlama ileti\u015fimi sekt\u00f6r\u00fcn\u00fcn yarat\u0131c\u0131 ajanslar\u0131ndan, outdoor mecraya, reklam vereninden dijitaline, t\u00fcm taraflar\u0131 ile yakla\u015f\u0131k 3,5 milyar USD b\u00fcy\u00fckl\u00fc\u011f\u00fcne ula\u015fan bir ekosisteme d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc g\u00f6r\u00fcyoruz. Bu geli\u015fen pasta i\u00e7inde bug\u00fcn 25 bin olan reklam veren marka say\u0131s\u0131n\u0131nsa k\u0131sa s\u00fcrede 40 bine y\u00fckselmesini sekt\u00f6r olarak hedeflemekteyiz. Bu hedefimizi ger\u00e7ekle\u015ftirebilmek i\u00e7in de 25.Kristal Elma’n\u0131n ana temas\u0131n\u0131 ‘Fark Yaratmak’ olarak belirledik. Bu ana temayla; markalar\u0131n rekabet\u00e7i yarat\u0131c\u0131l\u0131\u011f\u0131n g\u00fcc\u00fcn\u00fc kullanarak g\u00fc\u00e7lenmelerini ve \u00fclke ekonomisine katk\u0131da bulunmalar\u0131n\u0131 sa\u011flamay\u0131 hedefliyoruz. Bu vesile ile T\u00fcrkiye’yi yarat\u0131c\u0131l\u0131k alan\u0131nda bir \u00e7ekim merkezi haline getirme amac\u0131nday\u0131z. S\u00fcrecin ilk ad\u0131m\u0131 olarak da; \u0130stanbul’u Yarat\u0131c\u0131l\u0131\u011f\u0131n Davos’u ilan ediyoruz. Bu kapsamda; Kristal Elma’n\u0131n 25’inci y\u0131l\u0131nda, onu tek gecelik bir \u00f6d\u00fcl format\u0131ndan \u00e7\u0131kararak, t\u00fcm payda\u015flar\u0131n etkile\u015fim halinde olaca\u011f\u0131, en b\u00fcy\u00fck sermayemiz gen\u00e7lerimize de yat\u0131r\u0131m yapan 4 g\u00fcnl\u00fck bir festivale d\u00f6n\u00fc\u015ft\u00fcrme karar\u0131 ald\u0131k, ad\u0131n\u0131 da ‘25. Kristal Elma Yarat\u0131c\u0131l\u0131k Festivali’ olarak belirledik.<\/p>\n
Pazarlama d\u00fcnyas\u0131n\u0131n, dijital d\u00fcnyan\u0131n, medya d\u00fcnyas\u0131n\u0131n fikir \u00f6nderlerini, uluslararas\u0131 ileti\u015fim gruplar\u0131n\u0131n de\u011ferli beyinlerini, d\u00fcnya \u00e7ap\u0131nda markalar\u0131n \u00fcst d\u00fczey y\u00f6neticilerini \u0130stanbul’a davet ederek, T\u00fcrkiye ve \u00e7evre \u00fclkelerde benzeri g\u00f6r\u00fclmemi\u015f bir mozai\u011fi 25-28 Eyl\u00fcl tarihleri aras\u0131nda \u0130stanbul’da hedef kitlesi ile bulu\u015fturaca\u011f\u0131z. Bu vesileyle yarat\u0131c\u0131l\u0131\u011f\u0131n \u00e7ekim merkezi haline getirece\u011fimiz T\u00fcrkiye reklam pazar\u0131 i\u00e7in; 2015 y\u0131l\u0131nda 5 milyar USD’l\u0131k bir sekt\u00f6r b\u00fcy\u00fckl\u00fc\u011f\u00fc hedefinin az oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyoruz. Sekt\u00f6r\u00fcn d\u00fcnya \u00e7ap\u0131nda temsilcilerinin konu\u015fmac\u0131 olarak yo\u011fun kat\u0131l\u0131m g\u00f6sterece\u011fi, zirve niteli\u011fi ta\u015f\u0131yan festivalimize; ‘Yarat\u0131c\u0131l\u0131\u011f\u0131n Davos’u’ olarak ilan etti\u011fimiz ve DNA’s\u0131 nedeniyle Avrupa’n\u0131n \u00f6zellikli b\u00f6lgelerinden biri olan \u0130stanbul’un ev sahipli\u011fi yapmas\u0131ndan mutluluk duyuyor ve b\u00f6lge \u00fclkelerden gelecek misafirlerimizi festivalle birlikte \u0130stanbul’da sonbahar\u0131n keyfini \u00e7\u0131karmaya davet ediyoruz.” dedi.<\/p>\n
25. Kristal Elma T\u00fcrkiye Reklam \u00d6d\u00fclleri J\u00fcri Ba\u015fkan\u0131: Ali Taran<\/p>\n
Konu\u015fmas\u0131nda bu y\u0131l 25’inci kez sahiplerini bulacak Kristal Elma T\u00fcrkiye Reklam \u00d6d\u00fclleri hakk\u0131nda da bilgi veren Reklamc\u0131lar Derne\u011fi Y\u00f6netim Kurulu Ba\u015fkan\u0131 Alper \u00dcner, j\u00fcri ba\u015fkan\u0131n\u0131 a\u00e7\u0131klad\u0131. \u00dcner, “25’inci y\u0131l\u0131nda Kristal Elma T\u00fcrkiye Reklam \u00d6d\u00fclleri’nin j\u00fcri ba\u015fkan\u0131n\u0131 da belirledik. Sekt\u00f6r\u00fcm\u00fcz\u00fcn duayenlerinden sevgili Ali Taran’a teklifimizi g\u00f6t\u00fcrd\u00fck. Kendisi de j\u00fcri ba\u015fkanl\u0131\u011f\u0131 g\u00f6revini severek kabul etti\u011fini bizimle payla\u015ft\u0131. 25.Kristal Elma T\u00fcrkiye Reklam \u00d6d\u00fclleri j\u00fcri ba\u015fkan\u0131m\u0131z; Ali Taran oldu” \u015feklinde konu\u015ftu.<\/p>\n
Kristal Elma Organizasyon komitesini temsilen s\u00f6z alan Lift Content Factory kurucusu \u00d6mer Erdem ise konu\u015fmas\u0131nda festivale ili\u015fkin detaylar\u0131 payla\u015ft\u0131. Festival faaliyetlerinin “Geli\u015fim, \u0130lham, Etkile\u015fim ve Kutlama” alt ba\u015fl\u0131klar\u0131nda ger\u00e7ekle\u015ftirilece\u011fini belirten Erdem, yakla\u015f\u0131k 5 bin ki\u015filik bir kat\u0131l\u0131m\u0131n hedeflendi\u011fini ifade etti. \u00d6mer Erdem konu\u015fmas\u0131n\u0131 \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc:<\/p>\n
“Kristal Elma Yarat\u0131c\u0131l\u0131k Festivali i\u00e7in Bilgi \u00dcniversitesi Santral \u0130stanbul Kamp\u00fcs\u00fc’n\u00fcn her alan\u0131n\u0131 kullanarak, 4 g\u00fcn boyunca mekan\u0131 reklam, pazarlama, medya ve ileti\u015fim end\u00fcstrisinin bulu\u015fma noktas\u0131na d\u00f6n\u00fc\u015ft\u00fcrmeyi ama\u00e7l\u0131yoruz. Kristal Elma Yarat\u0131c\u0131l\u0131k Festivali kapsam\u0131nda konferanslar, seminerler, paneller, \u00e7al\u0131\u015fma at\u00f6lyeleri, master class e\u011fitimler, g\u00f6sterim ve sergiler dahil olmak \u00fczere 60’\u0131n \u00fczerinde etkinlik d\u00fczenlemeyi planl\u0131yoruz. Sunduklar\u0131 i\u00e7erik ve ilham verici konu\u015fmalar\u0131yla T\u00fcrkiye’de yarat\u0131c\u0131l\u0131\u011f\u0131n kalite \u00e7\u0131tas\u0131n\u0131n y\u00fckselmesine katk\u0131 sa\u011flayacak 40’tan fazla yabanc\u0131 konu\u015fmac\u0131n\u0131n festivalde yer almas\u0131n\u0131 \u00f6ng\u00f6r\u00fcyoruz.<\/p>\n