{"id":8428,"date":"2013-05-04T06:53:22","date_gmt":"2013-05-04T06:53:22","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=8428"},"modified":"2013-05-04T06:53:22","modified_gmt":"2013-05-04T06:53:22","slug":"itibarli-bir-sosyal-medya-iletisimi-nasil-kurulur","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2013\/05\/04\/itibarli-bir-sosyal-medya-iletisimi-nasil-kurulur\/","title":{"rendered":"\u0130tibarl\u0131 bir sosyal medya ileti\u015fimi nas\u0131l kurulur?"},"content":{"rendered":"<p>Ki\u015fisel markalar\u0131 de\u011ferli ki\u015filer i\u00e7in, sosyal medya tam bir yol ayr\u0131m\u0131 gibidir. Dan\u0131\u015fanlar\u0131mdan edindi\u011fim tecr\u00fcbe \u00e7o\u011funun \u00f6nce sosyal medyaya girmek istemediklerini g\u00f6sterdi. Ben buna inkar s\u00fcreci diyorum. \u0130nsan\u0131n genel olarak bilmedi\u011fi konudan korkmas\u0131ndan ba\u015fka bir\u015fey de\u011fil. Ancak asl\u0131nda do\u011fru strateji ve operasyonla sosyal medya bu kadar da korkutucu bir konu de\u011fil.<br \/>\n\u00d6ncelikle bir strateji belirlemek gerekiyor. Stratejinizi birka\u00e7 parametre etkiler. Profesyonellik alan\u0131n\u0131z, en \u00f6nemli etkenlerden biridir. Bu de\u011fi\u015fken ana sosyal medyalardan hangisini lokomotif olaraka se\u00e7ece\u011finizden, sekt\u00f6r\u00fcn\u00fcz\u00fcn bR araya geldi\u011fi hangi medyalarda da bulunman\u0131z gerekti\u011fini belirler. S\u00f6zgelimi siyasiler i\u00e7in vikipedi&#8217;de bulunmak \u00f6nemli iken, oyuncu iseniz imdb.com ve<br \/>\nvikipedi&#8217;de buunmak gereklidir. An\u0131 \u015fekilde kendiniz ile ilgili payla\u015facaklar\u0131n\u0131z anl\u0131k ve h\u0131zl\u0131 de\u011fi\u015fim sa\u011fl\u0131yorsa lokomotif mecra olarak twitter&#8217;\u0131 se\u00e7iyorken, uzmanl\u0131k alan\u0131n\u0131z multimedya \u00fcretime sebep oluyor _s\u00f6zgelimi bir tv programc\u0131s\u0131 iseniz_ facebook&#8217;u birincil mecra olarak se\u00e7melisiniz. Lokomotif mecra se\u00e7iminiz i\u00e7eri\u011fi ilk nereye y\u00fckleyece\u011finizi belirler. E\u011fer bir k\u00f6\u015fe yazar\u0131 iseniz sitenizden di\u011fer ba\u011flant\u0131lar\u0131 yapman\u0131z daha do\u011fru olacakt\u0131r. Ayn\u0131 i\u00e7eri\u011fi farkl\u0131 yerlerde payla\u015fmak, takip\u00e7ileriniz i\u00e7in zorluk yaratacakt\u0131r. Bu nedenle her mecran\u0131n kendi auras\u0131na g\u00f6re bazen farkl\u0131 i\u00e7erikler \u00fcretmeniz de gerekecektir. Tabii her mecran\u0131n takipcileri de birbirinden farkl\u0131 davran\u0131\u015flar g\u00f6sterir. Facebook kullan\u0131c\u0131lar\u0131 kendi isimlerini de ortaya koyduklar\u0131 i\u00e7in tav\u0131rlar\u0131nda daha dikkatlidir, ancak twitter i\u00e7in ayn\u0131 \u015feyi s\u00f6yleyemeyiz. Ancak hangi mecra olursa olsun, sizi binlerce ki\u015finin okudu\u011funu atlamamak gerekir. En samimi hissetti\u011finiz ki\u015filere mesaj atarken bile, onu sizi en az tan\u0131yan ki\u015finin de okuyaca\u011f\u0131n\u0131 unutmamak gerekir. Bu nedenle \u00f6zel<br \/>\nhayat\u0131n\u0131zdaki insanlar genel olarak itibar y\u00f6netiminde ciddi sorunlara sebep olabilirler. Bu sorunu \u00e7\u00f6zmek i\u00e7in her mecrada bir konu\u015fma tonu belirlemek ve o tonu hi\u00e7bir zaman de\u011fi\u015ftirmemek gerekir. Benim dan\u0131\u015fanlar\u0131ma bu konudaki \u00f6nerim, i\u00e7ten ancak mesafeli bir ton kurup bunu ki\u015fiye g\u00f6re de\u011fi\u015ftirmemektir. E\u011fer ruh haliniz o tonda<br \/>\nkonu\u015fman\u0131za izin vermiyorsa, ileti\u015fim kurmaman\u0131z daha do\u011fru olur. Kar\u015f\u0131n\u0131zda bu tonu de\u011fi\u015ftirmenize sebep olan biri varsa ve bu ki\u015fiyi tan\u0131m\u0131yorsan\u0131z, tonunuzu de\u011fi\u015ftirmektense o ki\u015fiyi tan\u0131maman\u0131z sizi takip edenlere kar\u015f\u0131 s\u00fcreklili\u011finiz a\u00e7\u0131s\u0131ndan do\u011fru olur. Ancak tonunuzu de\u011fi\u015ftirmenize sebep olan tan\u0131d\u0131\u011f\u0131n\u0131z bir ki\u015fi ise, ona bu mecran\u0131n d\u0131\u015f\u0131nda cevap vermenizi sonra da o mecrada tonunuza uygun \u015fekilde ileti\u015fimi devam ettirmeniz iyi olur.<br \/>\n\u015eu ana kadar bahsettiklerim ileti\u015fimin genel kurallar\u0131d\u0131r. Bunu renklendirecek sizin kendi karakteriniz, duru\u015funuzdur. \u0130leti\u015fim stratejinizi belirlerken bunu da atlamamak do\u011fru olur.<br \/>\nDaha fazla bilgi almak i\u00e7in T\u00fcrk\u00e7e bir site olan<br \/>\nonlineitibaryonetimi.com&#8217;u kullanabilirsiniz.<br \/>\n<a href=\"http:\/\/atifunaldi.files.wordpress.com\/2013\/05\/image.jpeg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/atifunaldi.files.wordpress.com\/2013\/05\/image.jpeg\" alt=\"\" width=\"319\" height=\"158\" class=\"alignnone size-full wp-image-8430\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ki\u015fisel markalar\u0131 de\u011ferli ki\u015filer i\u00e7in, sosyal medya tam bir yol ayr\u0131m\u0131 gibidir. Dan\u0131\u015fanlar\u0131mdan edindi\u011fim tecr\u00fcbe \u00e7o\u011funun \u00f6nce sosyal medyaya girmek istemediklerini g\u00f6sterdi. Ben buna inkar s\u00fcreci diyorum. \u0130nsan\u0131n genel olarak bilmedi\u011fi konudan korkmas\u0131ndan ba\u015fka bir\u015fey&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-8428","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0130tibarl\u0131 bir sosyal medya ileti\u015fimi nas\u0131l kurulur? - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atif.unaldi.org\/blog\/2013\/05\/04\/itibarli-bir-sosyal-medya-iletisimi-nasil-kurulur\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0130tibarl\u0131 bir sosyal medya ileti\u015fimi nas\u0131l kurulur? - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"og:description\" content=\"Ki\u015fisel markalar\u0131 de\u011ferli ki\u015filer i\u00e7in, sosyal medya tam bir yol ayr\u0131m\u0131 gibidir. Dan\u0131\u015fanlar\u0131mdan edindi\u011fim tecr\u00fcbe \u00e7o\u011funun \u00f6nce sosyal medyaya girmek istemediklerini g\u00f6sterdi. 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