{"id":8456,"date":"2013-05-05T05:07:50","date_gmt":"2013-05-05T05:07:50","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/2013\/05\/05\/accenture-bilgi-teknolojilerinde-7-trend\/"},"modified":"2013-05-05T05:07:50","modified_gmt":"2013-05-05T05:07:50","slug":"accenture-bilgi-teknolojilerinde-7-trend","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2013\/05\/05\/accenture-bilgi-teknolojilerinde-7-trend\/","title":{"rendered":"Accenture : Bilgi teknolojilerinde 7 trend"},"content":{"rendered":"

M\u00fc\u015fteri ili\u015fkilerinde yeni bir d\u00f6nem:<\/strong> \u00d6zelle\u015fmi\u015f m\u00fc\u015fteri ili\u015fkilerine ge\u00e7i\u015f. Yeni d\u00f6nemde \u015firketlerin dikkatlerini daha fazla m\u00fc\u015fterileri ile olan ili\u015fkilere y\u00f6nlendirmeleri gerekiyor. \u015eirketlerin dijital strateji olarak e-ticaret ve online pazarlaman\u0131n \u00f6tesine ge\u00e7ip \u2018mahalle bakkall\u0131\u011f\u0131\u2019 d\u00f6neminde m\u00fc\u015fteri ile yakalanan birebir temas\u0131 ve m\u00fc\u015fteri ihtiya\u00e7lar\u0131na g\u00f6re hareket edebilme kabiliyetini hedeflemesi gerekiyor. Hedef rakiplerinin sahip olmad\u0131\u011f\u0131 bir m\u00fc\u015fteri ili\u015fkisi ve farkl\u0131la\u015fm\u0131\u015f bir marka.<\/p>\n

Analitik\u2019in do\u011fru \u015fekilde tasarlanmas\u0131:<\/strong> \u2018Do\u011fru\u2019 verinin toplanmas\u0131 ve toplanan verinin anlamland\u0131r\u0131larak i\u015f s\u00fcre\u00e7lerinde etkin \u015fekilde kullan\u0131lmas\u0131. \u015eirketler art\u0131k bilgi eksikli\u011fi de\u011fil, \u201cdo\u011fru\u201d bilginin eksikli\u011fini duyuyor. \u0130\u015f birimleri, fonksiyonaliteyi destekleyecek veri modelleri yaratm\u0131\u015f durumdalar, ancak bu \u00e7o\u011funlukla yeni i\u015f giri\u015fimlerini destekleyecek yol g\u00f6sterici bilgiye ula\u015fmalar\u0131na yeterli olmuyor. \u00c7o\u011fu \u015firket bir sonraki ad\u0131m\u0131 da hesaba katarak, ilerde faydal\u0131 olabilece\u011fini d\u00fc\u015f\u00fcnd\u00fckleri verileri de m\u00fcmk\u00fcn oldu\u011fu \u00f6l\u00e7\u00fcde toplamaya \u00e7al\u0131\u015f\u0131yor.<\/p>\n

Ancak daha \u201c\u00e7ok veri\u201d, daha \u201ciyi veri\u201d demek de\u011fildir. Her veri eksikli\u011fi, daha do\u011fru bir karar verme f\u0131rsat\u0131n\u0131n ka\u00e7\u0131r\u0131lmas\u0131na sebep oluyor. Bu veri eksikliklerinin giderilmesi, do\u011fru verinin toplanmas\u0131, uygulanmas\u0131 ve g\u00fcncellenmesi konular\u0131nda temel bir yakla\u015f\u0131m de\u011fi\u015fikli\u011fini gerekiyor. Do\u011fru bilgiyi toparlayabilmek i\u00e7in veri toplama gereksinimlerini projelerin uygulama geli\u015ftirme a\u015famas\u0131nda ayr\u0131 bir gereksinim seti olarak y\u00f6netmek gerekiyor.<\/p>\n

Dinamik Veri:<\/strong> Veriyi elde etme zaman\u0131 ile kullanma aras\u0131nda zaman kaybetmemek. Bug\u00fcn, organizasyonlar\u0131n aksiyon h\u0131zlar\u0131n\u0131, i\u015f f\u0131rsatlar\u0131n\u0131n h\u0131zlar\u0131na yakla\u015ft\u0131rmas\u0131 giderek \u00f6nem kazan\u0131yor. Verinin elde edildi\u011fi zaman ile kullan\u0131ld\u0131\u011f\u0131 zaman aras\u0131ndaki s\u00fcre uzunsa, verinin potansiyel avantaj\u0131 de\u011ferini kaybediyor demektir. \u015eirketler, ellerindeki veri bazl\u0131 bilgiyi yeni f\u0131rsatlara \u00e7evirmeyi ba\u015faramazlarsa, ciddi \u00f6l\u00e7\u00fcde rakiplerine g\u00f6re geride kalma riski ile kar\u015f\u0131 kar\u015f\u0131ya kal\u0131yorlar.
\nBug\u00fcn pek \u00e7ok istatisti\u011fe, \u00e7ok b\u00fcy\u00fck veri setlerine ula\u015fmak m\u00fcmk\u00fcnken, bu noktada \u00f6nemli olan; bu verilerin ne kadar dinamik oldu\u011fu ve verilerin y\u00f6neticilerin h\u0131zl\u0131 aksiyon alabilecekleri bir bilgiye d\u00f6n\u00fc\u015f\u00fcm\u00fcd\u00fcr. Gelinen \u015fu a\u015famada, verinin b\u00fcy\u00fckl\u00fc\u011f\u00fc de\u011fil, i\u015f s\u00fcre\u00e7lerinin ve veri dinamizminin e\u015f zamanl\u0131 olarak hareket edebilir hale gelmesi \u00f6nemli hale gelmi\u015ftir.
\nKusursuz \u0130\u015fbirli\u011fi: Kullan\u0131c\u0131lar\u0131n yeni sosyal davran\u0131\u015flar\u0131 paralelinde sosyal medya uygulamalar\u0131n\u0131n i\u015f ortam\u0131nda kullan\u0131m\u0131.
\nT\u00fcrkiye internette ge\u00e7irilen s\u00fcre baz\u0131nda Avrupa \u00fclkeri aras\u0131nda \u00fcst s\u0131radad\u0131r. TUIK’in a\u00e7\u0131klad\u0131\u011f\u0131 verilere g\u00f6re T\u00fcrkiye n\u00fcfusunun yar\u0131s\u0131 internet kullan\u0131c\u0131s\u0131 durumundad\u0131r. Internet kullan\u0131c\u0131lar\u0131n\u0131n tamam\u0131na yak\u0131n\u0131 facebook kullan\u0131rken, yakla\u015f\u0131k d\u00f6rtte birinin twitter gibi sosyal medya ara\u00e7lar\u0131n\u0131 kulland\u0131\u011f\u0131 tahmin edilmektedir.<\/p>\n

Sosyal medya ortam\u0131nda kullan\u0131lan ara\u00e7lara benzer yap\u0131lar farkl\u0131 sekt\u00f6rlerde uygulanmaya ba\u015flanm\u0131\u015f durumdad\u0131r (\u015eirket i\u00e7i blog sayfalar\u0131, wiki siteleri, tart\u0131\u015fma forumlar\u0131). \u015eirketler a\u00e7\u0131s\u0131ndan alt\u0131 \u00e7izilmesi gereken k\u0131s\u0131m; sosyal medya uygulamalar\u0131nda yer alan \u00f6zelliklerin birebir kopyalanmas\u0131 de\u011fil, i\u015f s\u00fcre\u00e7leri ve uygulamalar\u0131n\u0131n bu dinamikleri dikkate alarak sosyal medya uygulamalar\u0131na yak\u0131n bir hale getirilmesidir. \u0130\u015f s\u00fcre\u00e7lerinin bu dinamikler \u0131\u015f\u0131\u011f\u0131nda \u015fekillendirilmesi \u015firket b\u00fcnyesinde olu\u015fan bilginin daha g\u00f6r\u00fcn\u00fcr ve kullan\u0131labilir olmas\u0131n\u0131 sa\u011flayacakt\u0131r. \u015eirketler, kendi stratejik ihtiya\u00e7lar\u0131 i\u00e7in yaz\u0131l\u0131m tedarik\u00e7ilerinin haz\u0131r \u00e7\u00f6z\u00fcmler sunmas\u0131n\u0131 bekleyemezler. Proaktif olarak \u00fcretkenliklerini artt\u0131rman\u0131n en \u00e7ok de\u011fer kataca\u011f\u0131 temel i\u015f ak\u0131\u015flar\u0131n\u0131 belirlemeli ve bunun sonras\u0131nda i\u015fbirli\u011fini sa\u011flayacak ara\u00e7lar\u0131 yaratmal\u0131d\u0131rlar.<\/p>\n

Sanalla\u015ft\u0131rman\u0131n son a\u015famas\u0131:<\/strong> Yaz\u0131l\u0131m tabanl\u0131 a\u011f yap\u0131s\u0131. Yaz\u0131l\u0131m tabanl\u0131 a\u011f yap\u0131s\u0131 (SDN), geleneksel a\u011f yap\u0131s\u0131na yeni bir yakla\u015f\u0131m getirerek, i\u015f birimleri ve BT\u2019nin esnekli\u011fini radikal bir \u015fekilde de\u011fi\u015ftirmeyi vaat etmektedir. Bu teknoloji<\/a> sayesinde BT birimleri a\u00e7\u0131s\u0131ndan sanalla\u015ft\u0131rman\u0131n g\u00fcc\u00fc a\u00e7\u0131\u011fa \u00e7\u0131kacak ve bulut bili\u015fime daha kolay ge\u00e7i\u015f sa\u011flanacakt\u0131r. \u0130\u015f
\nbirimleri i\u00e7in ise SDN, daha esnek ve \u00e7abuk hareket etmelerini sa\u011flayacak olan kilit teknoloji niteli\u011findedir. Genel anlamda SDN kurumlar\u0131n (dijital i\u015f i\u00e7in ka\u00e7\u0131n\u0131lmaz olan) de\u011fi\u015fimle ba\u015fa \u00e7\u0131kmalar\u0131n\u0131 kolayla\u015ft\u0131racakt\u0131r. SDN sayesinde \u015firketler yeni projeleri daha \u00e7abuk hayata ge\u00e7iren ve ba\u015far\u0131l\u0131 olup olmad\u0131klar\u0131n\u0131 yine ayn\u0131 h\u0131zla \u00f6l\u00e7ebilen, dinamik bir yap\u0131ya ula\u015fmaktad\u0131r. Gelinen noktada sanalla\u015ft\u0131rma hedefi ile ilerleyen \u015firketler daha fazla donan\u0131m sat\u0131n almak yerine sunucular\u0131n\u0131 ve depolama altyap\u0131lar\u0131n\u0131 sanalla\u015ft\u0131rarak ve ihtiya\u00e7lar\u0131na g\u00f6re kapasite artt\u0131r\u0131p azaltarak \u00e7eviklik hedeflerinde yar\u0131 yolu tamamlam\u0131\u015f durumdad\u0131rlar.<\/p>\n

Aktif Savunma:<\/strong> Tehditlere kar\u015f\u0131 siber savunma: Tehditlere kar\u015f\u0131 siber savunma \u015eirketlerin temel savunma yakla\u015f\u0131m\u0131 s\u0131n\u0131r koruma, sistemlerin izolasyonu ve bunlar\u0131n etraf\u0131nda \u015fekillenen uyum kurallar\u0131na (mevzuat) dayanmaktad\u0131r. Ancak bilgi g\u00fcvenli\u011fi konusundaki kayg\u0131lar g\u00fcnden g\u00fcne artarak devam etmektedir. Bulut ve mobil ortamlar bilgisayar korsanlar\u0131 i\u00e7in yeni bir sald\u0131r\u0131 mecras\u0131 yaratm\u0131\u015ft\u0131r. Tasar\u0131m\u0131 s\u0131ras\u0131nda d\u0131\u015f d\u00fcnya ba\u011flant\u0131s\u0131 planlanmayan eski sistemler, yeni yap\u0131da online eri\u015filebilir hale geldi\u011finde g\u00fcvenlik anlam\u0131nda daha \u00e7ok zay\u0131f nokta olu\u015fmas\u0131na neden olmaktad\u0131r. \u015eirketler, bu g\u00fcvenlik bo\u015flu\u011funu refleks-tabanl\u0131 yan\u0131t veren \u00e7\u00f6z\u00fcmler ve \u201canalitik\u201di verinin etraf\u0131nda ikincil bir koruma kalkan\u0131 haline getirerek kapatmal\u0131d\u0131rlar. \u201cAktif savunma\u201d yakla\u015f\u0131m\u0131, korsanlar i\u00e7in sistemlere eri\u015fimi daha zor, daha masrafl\u0131 ve daha az karl\u0131 hale getirmeye dayal\u0131 bir yap\u0131d\u0131r. Kurumlar\u0131n konuyu ciddiye almas\u0131 ve bu alandaki yat\u0131r\u0131mlar\u0131n\u0131 g\u00f6zden ge\u00e7irmeleri gerekmektedir. \u00dclkemizde bu alanda yap\u0131lan BT harcamalar\u0131 di\u011fer \u00fclkelerin \u00e7ok gerisinde yer almaktad\u0131r. Toplumsal fark\u0131ndal\u0131\u011f\u0131 artmas\u0131 i\u00e7in devlet te\u015fvikli faliyetlerde ba\u015flat\u0131lm\u0131\u015ft\u0131r.<\/p>\n

Bulutlar\u0131n \u00d6tesi:<\/strong> Bulut Bili\u015fim\u2019de pazar potansiyeli: 1.5 milyar dolar<\/a>. Bu trendler aras\u0131nda geli\u015fim potansiyeli ile \u00f6n plana \u00e7\u0131kan Bulut Bili\u015fim, mobil teknolojiler, sosyal medya, sanalla\u015ft\u0131rma ve b\u00fcy\u00fck veri art\u0131k deneme-g\u00f6zlemleme noktas\u0131n\u0131n \u00f6tesinde \u015firketlerin mevcut zorlu problemlerini \u00e7\u00f6zecek ve b\u00fcy\u00fck f\u0131rsatlar\u0131n \u00f6n\u00fcn\u00fc a\u00e7acak pratik ara\u00e7lar haline d\u00f6n\u00fc\u015f\u00fcyor. \u00d6zellikle Bulut Bili\u015fim, geli\u015fmekte olan teknolojiler aras\u0131nda stratejik bir giri\u015fim olarak ilk s\u0131rada yer al\u0131yor.
\nT\u00fcrkiye a\u00e7\u0131s\u0131ndan de\u011ferlendirildi\u011finde ise, bu trendlerden mobil teknolojiler ve sosyal medyaya y\u00f6nelik yat\u0131r\u0131mlar h\u0131zla artarken; yasal d\u00fczenlemeler ve d\u00f6n\u00fc\u015f\u00fcm maliyetleri sebebi ile Bulut Bili\u015fim teknolojileri \u015firketlerde hen\u00fcz yayg\u0131n olarak kullan\u0131lam\u0131yor. Oysa bili\u015fim teknolojileri, t\u00fcm d\u00fcnyada \u00f6zellikle KOB\u0130\u2019ler i\u00e7in daha ucuz ve kolay y\u00f6netilebilen bir alternatif olarak sunuluyor. Accenture\u2019\u0131n T\u00fcrkiye\u2019de yapt\u0131\u011f\u0131 ara\u015ft\u0131rmaya g\u00f6re T\u00fcrkiye\u2019de KOB\u0130\u2019lerin y\u00fczde 8\u2019i yaz\u0131l\u0131m veya donan\u0131m \u00fcr\u00fcnlerini sat\u0131n almadan kullanmaya olumlu yakla\u015f\u0131rken; bu oran 206 binin \u00fczerinde i\u015fletme ve y\u0131ll\u0131k 1.5 milyar dolar b\u00fcy\u00fckl\u00fc\u011f\u00fcnde potansiyel bir pazara kar\u015f\u0131l\u0131k geliyor.<\/p>\n

Teknolojik tehdit: Siber Sald\u0131r\u0131lar…<\/p>\n

<\/strong>2013 Teknoloji Trendleri Raporu\u2019nu ve sekt\u00f6r\u00fc de\u011ferlendiren Accenture T\u00fcrkiye Teknoloji Grubu Lideri Emre Hayret\u00e7i; \u201cAccenture 2013 Teknoloji Vizyonu Raporu\u2019nda g\u00f6r\u00fcld\u00fc\u011f\u00fc gibi; i\u00e7inde bulundu\u011fumuz dijital \u00e7a\u011fda asl\u0131nda teknoloji, farkl\u0131 end\u00fcstriler ve kamu i\u00e7in \u00e7ok daha y\u00fcksek verimlilik ve f\u0131rsatlar\u0131 beraberinde getiriyor. Rapor, 7 trend ile teknolojik geli\u015fimin paralelinde, i\u015f modelleri de d\u00f6n\u00fc\u015f\u00fcme i\u015faret ediyor. \u00d6zelle\u015fmi\u015f m\u00fc\u015fteri ili\u015fkileri, analiti\u011fin do\u011fru \u015fekilde tan\u0131mlanmas\u0131, dinamik veri, kusursuz i\u015fbirli\u011fi, yaz\u0131l\u0131m tabanl\u0131 a\u011f yap\u0131s\u0131, aktif savunma ve bulutlar\u0131n \u00f6tesi olarak tan\u0131mlanan 7 teknoloji trendi \u00f6ne \u00e7\u0131k\u0131yor.\u201d dedi
\nBu trendler aras\u0131nda d\u00fcnyay\u0131 tehdit eden siber sald\u0131r\u0131lara kar\u015f\u0131 Aktif Savunma ve geli\u015fim potansiyeli olan Bulut Bili\u015fim teknolojileri \u00f6n plana \u00e7\u0131kt\u0131\u011f\u0131n\u0131 s\u00f6yleyen Hayret\u00e7i, \u201cG\u00fcn\u00fcm\u00fcze bakt\u0131\u011f\u0131m\u0131zda, giderek daha b\u00fcy\u00fck siber sald\u0131r\u0131lara maruz kal\u0131yoruz. Bu tehditlerin boyutu k\u0131sa s\u00fcrede yuzbinlerce dolar i\u015f kay\u0131plar\u0131ndan saniyeler i\u00e7erisinde 100 milyarlarca dolarl\u0131k kay\u0131plarla ula\u015fabiliyor. Tehditlerin yayg\u0131nl\u0131\u011f\u0131 ve etkisi bilinenden \u00e7ok daha b\u00fcy\u00fck ve \u00f6nlem al\u0131nmad\u0131\u011f\u0131 takdirde bundan \u00e7ok k\u0131sa bir s\u00fcre sonra siber sald\u0131r\u0131lar y\u00fcz\u00fcnden batan \u015firketler, ekonomik sistemi durduran felaketler ve hayat\u0131n durma noktas\u0131na geldi\u011fi sehirlerden bahsediyor olabiliriz.\u201d a\u00e7\u0131klamas\u0131nda bulundu.<\/p>\n

Di\u011fer yandan Hayret\u00e7i, \u201cBili\u015fim teknolojisi art\u0131k hayatlar\u0131m\u0131z\u0131n her alan\u0131na n\u00fcfuz etmi\u015f durumda. Bulut Bili\u015fim, bilgi teknolojileri sekt\u00f6r\u00fcnde inan\u0131lmaz bir de\u011fi\u015fim ve d\u00f6n\u00fc\u015f\u00fcme yol a\u00e7\u0131yor. Bu sayede kurumlar\u0131n daha h\u0131zl\u0131 hareket etmelerine, i\u015f gruplar\u0131n\u0131n daha yenilik\u00e7i olmalar\u0131na ve ayn\u0131 anda maliyetlerini d\u00fc\u015f\u00fcrmelerine imk\u00e2n sa\u011fl\u0131yor. G\u00fcn\u00fcm\u00fcz\u00fcn rekabet\u00e7i ortam\u0131nda kurumlara, d\u00fc\u015f\u00fck maliyet, kolay y\u00f6netim ve verimlilik sa\u011flayan Bulut Bili\u015fim, farkl\u0131 yeteneklere ve becerilere sahip bili\u015fim \u00e7al\u0131\u015fanlar\u0131n\u0131n ve en \u00f6nemlisi verimlili\u011fin ortaya \u00e7\u0131kmas\u0131n\u0131 sa\u011fl\u0131yor.\u201d diyerek bulut bili\u015fimin bli\u015fim teknolojisindeki \u00f6nemini vurgulad\u0131.
\nBu noktada Accenture, y\u00fcksek performansl\u0131 hizmet profilini, teknolojik geli\u015fim ekseninde, yeni stratejik yap\u0131lanma olarak tan\u0131mlad\u0131\u011f\u0131 \u201cAccenture Bulut Platformu\u201d ile birle\u015ftirerek bir \u00fcst noktaya ta\u015f\u0131yor. Platform arac\u0131l\u0131\u011f\u0131yla, hizmet verdi\u011fi kurumlar\u0131, Bulut Bili\u015fime te\u015fvik etmeyi planlayan Accenture, 2015 y\u0131l\u0131na kadar bulut teknolojileri, yetenekleri ve bu alandaki e\u011fitimler i\u00e7in 400 milyon dolar\u0131n \u00fczerinde yat\u0131r\u0131m yapmay\u0131 planl\u0131yor.<\/p>\n

\u201cArt\u0131k her i\u015fletme dijital\u201d<\/p>\n

<\/strong>Accenture taraf\u0131ndan her y\u0131l d\u00fczenli olarak haz\u0131rlanan ve d\u00fcnyada 2013 teknoloji vizyonunu \u201cArt\u0131k her i\u015fletme dijital\u201d yakla\u015f\u0131m\u0131 olarak belirleyen rapor, h\u0131zla geli\u015fen teknolojinin kar\u015f\u0131s\u0131nda, i\u015f hayat\u0131nda sadece BT y\u00f6neticilerinin de\u011fil, her \u00fcst d\u00fczey y\u00f6neticinin ba\u015far\u0131ya ula\u015fmak i\u00e7in teknolojiyi kullanarak geli\u015fmeleri takip etmesi gerekti\u011finin alt\u0131n\u0131 \u00e7iziyor.<\/p>\n","protected":false},"excerpt":{"rendered":"

M\u00fc\u015fteri ili\u015fkilerinde yeni bir d\u00f6nem: \u00d6zelle\u015fmi\u015f m\u00fc\u015fteri ili\u015fkilerine ge\u00e7i\u015f. Yeni d\u00f6nemde \u015firketlerin dikkatlerini daha fazla m\u00fc\u015fterileri ile olan ili\u015fkilere y\u00f6nlendirmeleri gerekiyor. \u015eirketlerin dijital strateji olarak e-ticaret ve online pazarlaman\u0131n \u00f6tesine ge\u00e7ip \u2018mahalle bakkall\u0131\u011f\u0131\u2019 d\u00f6neminde m\u00fc\u015fteri…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-8456","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"\nAccenture : Bilgi teknolojilerinde 7 trend - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atif.unaldi.org\/blog\/2013\/05\/05\/accenture-bilgi-teknolojilerinde-7-trend\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Accenture : Bilgi teknolojilerinde 7 trend - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"og:description\" content=\"M\u00fc\u015fteri ili\u015fkilerinde yeni bir d\u00f6nem: \u00d6zelle\u015fmi\u015f m\u00fc\u015fteri ili\u015fkilerine ge\u00e7i\u015f. Yeni d\u00f6nemde \u015firketlerin dikkatlerini daha fazla m\u00fc\u015fterileri ile olan ili\u015fkilere y\u00f6nlendirmeleri gerekiyor. \u015eirketlerin dijital strateji olarak e-ticaret ve online pazarlaman\u0131n \u00f6tesine ge\u00e7ip \u2018mahalle bakkall\u0131\u011f\u0131\u2019 d\u00f6neminde m\u00fc\u015fteri...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/atif.unaldi.org\/blog\/2013\/05\/05\/accenture-bilgi-teknolojilerinde-7-trend\/\" \/>\n<meta property=\"og:site_name\" content=\"At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/atifunaldi\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/atifunaldi\" \/>\n<meta property=\"article:published_time\" content=\"2013-05-05T05:07:50+00:00\" \/>\n<meta name=\"author\" content=\"Atif Unaldi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/atifunaldi\" \/>\n<meta name=\"twitter:site\" content=\"@atifunaldi\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Atif Unaldi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2013\\\/05\\\/05\\\/accenture-bilgi-teknolojilerinde-7-trend\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2013\\\/05\\\/05\\\/accenture-bilgi-teknolojilerinde-7-trend\\\/\"},\"author\":{\"name\":\"Atif Unaldi\",\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/#\\\/schema\\\/person\\\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"headline\":\"Accenture : Bilgi teknolojilerinde 7 trend\",\"datePublished\":\"2013-05-05T05:07:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2013\\\/05\\\/05\\\/accenture-bilgi-teknolojilerinde-7-trend\\\/\"},\"wordCount\":1764,\"publisher\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/#\\\/schema\\\/person\\\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"articleSection\":[\"Blogum\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2013\\\/05\\\/05\\\/accenture-bilgi-teknolojilerinde-7-trend\\\/\",\"url\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2013\\\/05\\\/05\\\/accenture-bilgi-teknolojilerinde-7-trend\\\/\",\"name\":\"Accenture : Bilgi teknolojilerinde 7 trend - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/#website\"},\"datePublished\":\"2013-05-05T05:07:50+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2013\\\/05\\\/05\\\/accenture-bilgi-teknolojilerinde-7-trend\\\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2013\\\/05\\\/05\\\/accenture-bilgi-teknolojilerinde-7-trend\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2013\\\/05\\\/05\\\/accenture-bilgi-teknolojilerinde-7-trend\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Anasayfa\",\"item\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Accenture : Bilgi teknolojilerinde 7 trend\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/\",\"name\":\"At\u0131f \u00dcnald\u0131\",\"description\":\"At\u0131f \u00dcnald\u0131\u2019n\u0131n teknoloji, yapay zek\u00e2, internet medyas\u0131 ve dijital k\u00fclt\u00fcr \u00fczerine yaz\u0131lar\u0131 ve yay\u0131n ar\u015fivi.\",\"publisher\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/#\\\/schema\\\/person\\\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"alternateName\":\"At\u0131f \u00dcnald\u0131 Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/#\\\/schema\\\/person\\\/608ed42ecbda2bc5cfdb767ac1db479b\",\"name\":\"Atif Unaldi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/cropped-a94e8f7a-67c4-4d65-8a5f-032ba784be53-2.jpg\",\"url\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/cropped-a94e8f7a-67c4-4d65-8a5f-032ba784be53-2.jpg\",\"contentUrl\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/cropped-a94e8f7a-67c4-4d65-8a5f-032ba784be53-2.jpg\",\"width\":512,\"height\":512,\"caption\":\"Atif Unaldi\"},\"logo\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/cropped-a94e8f7a-67c4-4d65-8a5f-032ba784be53-2.jpg\"},\"description\":\"Bo\u011fazi\u00e7i \u00dcniversitesinde Fizik B\u00f6l\u00fcm\u00fc\u2019nde e\u011fitim ald\u0131\u011f\u0131 y\u0131llarda T\u00fcrkiye\u2019de ilk kez iki bilgisayar\u0131 telefon hatlar\u0131 \u00fczerinden konu\u015fturan BBS sistemini kurarak, T\u00fcrkiye\u2019deki ilk internet a\u011f\u0131n\u0131 olu\u015fturmu\u015ftur. Bir \u00e7ok radyo ve televizyonda program yap\u0131mc\u0131l\u0131\u011f\u0131 ve sunuculu\u011funu, bir \u00e7ok teknoloji dergisinde k\u00f6\u015fe yazarl\u0131\u011f\u0131, bili\u015fim edit\u00f6rl\u00fc\u011f\u00fc ve genel yay\u0131n y\u00f6netmenli\u011fi yapt\u0131. T\u00fcrkiye\u2019deki ilk internet servis sa\u011flay\u0131c\u0131s\u0131n\u0131n genel m\u00fcd\u00fcrl\u00fc\u011f\u00fcn\u00fc \u00fcstlendi. Bir \u00e7ok organizasyon ve kurulu\u015fta internet s\u00fcperviz\u00f6rl\u00fc\u011f\u00fc , webmaster\u2019l\u0131\u011f\u0131 , IT direkt\u00f6rl\u00fc\u011f\u00fc ve dijital projeler koordinat\u00f6rl\u00fc\u011f\u00fc g\u00f6revlerinde bulundu. Farkl\u0131 \u00fcniversitelerin farkl\u0131 fak\u00fcltelerinde \u00f6\u011fretim g\u00f6revlisi olarak bulunmu\u015f olan \u00dcnald\u0131; \u015fu an teknoloji ve pazarlama konular\u0131 ba\u015fta olmak \u00fczere bir\u00e7ok alanda hizmet veren Unaldi Consultancy\u2019nin kurucusudur. \\u2028Selin \u00dcnald\u0131 ile evlidir. Su ve Toprak isminde iki \u00e7ocu\u011fu vard\u0131r.\",\"sameAs\":[\"http:\\\/\\\/atif.unaldi.org\\\/blog\",\"https:\\\/\\\/www.facebook.com\\\/atifunaldi\",\"https:\\\/\\\/www.instagram.com\\\/atifunaldi\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/atifunaldi\",\"https:\\\/\\\/x.com\\\/https:\\\/\\\/twitter.com\\\/atifunaldi\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/atifunaldi\",\"https:\\\/\\\/soundcloud.com\\\/atif-unaldi\",\"https:\\\/\\\/atifunaldi.tumblr.com\"],\"url\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/author\\\/atifunaldi\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Accenture : Bilgi teknolojilerinde 7 trend - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/atif.unaldi.org\/blog\/2013\/05\/05\/accenture-bilgi-teknolojilerinde-7-trend\/","og_locale":"tr_TR","og_type":"article","og_title":"Accenture : Bilgi teknolojilerinde 7 trend - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi","og_description":"M\u00fc\u015fteri ili\u015fkilerinde yeni bir d\u00f6nem: \u00d6zelle\u015fmi\u015f m\u00fc\u015fteri ili\u015fkilerine ge\u00e7i\u015f. Yeni d\u00f6nemde \u015firketlerin dikkatlerini daha fazla m\u00fc\u015fterileri ile olan ili\u015fkilere y\u00f6nlendirmeleri gerekiyor. \u015eirketlerin dijital strateji olarak e-ticaret ve online pazarlaman\u0131n \u00f6tesine ge\u00e7ip \u2018mahalle bakkall\u0131\u011f\u0131\u2019 d\u00f6neminde m\u00fc\u015fteri...","og_url":"https:\/\/atif.unaldi.org\/blog\/2013\/05\/05\/accenture-bilgi-teknolojilerinde-7-trend\/","og_site_name":"At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi","article_publisher":"https:\/\/www.facebook.com\/atifunaldi","article_author":"https:\/\/www.facebook.com\/atifunaldi","article_published_time":"2013-05-05T05:07:50+00:00","author":"Atif Unaldi","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/atifunaldi","twitter_site":"@atifunaldi","twitter_misc":{"Yazan:":"Atif Unaldi","Tahmini okuma s\u00fcresi":"9 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/atif.unaldi.org\/blog\/2013\/05\/05\/accenture-bilgi-teknolojilerinde-7-trend\/#article","isPartOf":{"@id":"https:\/\/atif.unaldi.org\/blog\/2013\/05\/05\/accenture-bilgi-teknolojilerinde-7-trend\/"},"author":{"name":"Atif Unaldi","@id":"https:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/608ed42ecbda2bc5cfdb767ac1db479b"},"headline":"Accenture : Bilgi teknolojilerinde 7 trend","datePublished":"2013-05-05T05:07:50+00:00","mainEntityOfPage":{"@id":"https:\/\/atif.unaldi.org\/blog\/2013\/05\/05\/accenture-bilgi-teknolojilerinde-7-trend\/"},"wordCount":1764,"publisher":{"@id":"https:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/608ed42ecbda2bc5cfdb767ac1db479b"},"articleSection":["Blogum"],"inLanguage":"tr"},{"@type":"WebPage","@id":"https:\/\/atif.unaldi.org\/blog\/2013\/05\/05\/accenture-bilgi-teknolojilerinde-7-trend\/","url":"https:\/\/atif.unaldi.org\/blog\/2013\/05\/05\/accenture-bilgi-teknolojilerinde-7-trend\/","name":"Accenture : Bilgi teknolojilerinde 7 trend - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi","isPartOf":{"@id":"https:\/\/atif.unaldi.org\/blog\/#website"},"datePublished":"2013-05-05T05:07:50+00:00","breadcrumb":{"@id":"https:\/\/atif.unaldi.org\/blog\/2013\/05\/05\/accenture-bilgi-teknolojilerinde-7-trend\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/atif.unaldi.org\/blog\/2013\/05\/05\/accenture-bilgi-teknolojilerinde-7-trend\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/atif.unaldi.org\/blog\/2013\/05\/05\/accenture-bilgi-teknolojilerinde-7-trend\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Anasayfa","item":"https:\/\/atif.unaldi.org\/blog\/"},{"@type":"ListItem","position":2,"name":"Accenture : Bilgi teknolojilerinde 7 trend"}]},{"@type":"WebSite","@id":"https:\/\/atif.unaldi.org\/blog\/#website","url":"https:\/\/atif.unaldi.org\/blog\/","name":"At\u0131f \u00dcnald\u0131","description":"At\u0131f \u00dcnald\u0131\u2019n\u0131n teknoloji, yapay zek\u00e2, internet medyas\u0131 ve dijital k\u00fclt\u00fcr \u00fczerine yaz\u0131lar\u0131 ve yay\u0131n ar\u015fivi.","publisher":{"@id":"https:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/608ed42ecbda2bc5cfdb767ac1db479b"},"alternateName":"At\u0131f \u00dcnald\u0131 Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/atif.unaldi.org\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":["Person","Organization"],"@id":"https:\/\/atif.unaldi.org\/blog\/#\/schema\/person\/608ed42ecbda2bc5cfdb767ac1db479b","name":"Atif Unaldi","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/atif.unaldi.org\/blog\/wp-content\/uploads\/2022\/10\/cropped-a94e8f7a-67c4-4d65-8a5f-032ba784be53-2.jpg","url":"https:\/\/atif.unaldi.org\/blog\/wp-content\/uploads\/2022\/10\/cropped-a94e8f7a-67c4-4d65-8a5f-032ba784be53-2.jpg","contentUrl":"https:\/\/atif.unaldi.org\/blog\/wp-content\/uploads\/2022\/10\/cropped-a94e8f7a-67c4-4d65-8a5f-032ba784be53-2.jpg","width":512,"height":512,"caption":"Atif Unaldi"},"logo":{"@id":"https:\/\/atif.unaldi.org\/blog\/wp-content\/uploads\/2022\/10\/cropped-a94e8f7a-67c4-4d65-8a5f-032ba784be53-2.jpg"},"description":"Bo\u011fazi\u00e7i \u00dcniversitesinde Fizik B\u00f6l\u00fcm\u00fc\u2019nde e\u011fitim ald\u0131\u011f\u0131 y\u0131llarda T\u00fcrkiye\u2019de ilk kez iki bilgisayar\u0131 telefon hatlar\u0131 \u00fczerinden konu\u015fturan BBS sistemini kurarak, T\u00fcrkiye\u2019deki ilk internet a\u011f\u0131n\u0131 olu\u015fturmu\u015ftur. Bir \u00e7ok radyo ve televizyonda program yap\u0131mc\u0131l\u0131\u011f\u0131 ve sunuculu\u011funu, bir \u00e7ok teknoloji dergisinde k\u00f6\u015fe yazarl\u0131\u011f\u0131, bili\u015fim edit\u00f6rl\u00fc\u011f\u00fc ve genel yay\u0131n y\u00f6netmenli\u011fi yapt\u0131. T\u00fcrkiye\u2019deki ilk internet servis sa\u011flay\u0131c\u0131s\u0131n\u0131n genel m\u00fcd\u00fcrl\u00fc\u011f\u00fcn\u00fc \u00fcstlendi. Bir \u00e7ok organizasyon ve kurulu\u015fta internet s\u00fcperviz\u00f6rl\u00fc\u011f\u00fc , webmaster\u2019l\u0131\u011f\u0131 , IT direkt\u00f6rl\u00fc\u011f\u00fc ve dijital projeler koordinat\u00f6rl\u00fc\u011f\u00fc g\u00f6revlerinde bulundu. Farkl\u0131 \u00fcniversitelerin farkl\u0131 fak\u00fcltelerinde \u00f6\u011fretim g\u00f6revlisi olarak bulunmu\u015f olan \u00dcnald\u0131; \u015fu an teknoloji ve pazarlama konular\u0131 ba\u015fta olmak \u00fczere bir\u00e7ok alanda hizmet veren Unaldi Consultancy\u2019nin kurucusudur. \u2028Selin \u00dcnald\u0131 ile evlidir. Su ve Toprak isminde iki \u00e7ocu\u011fu vard\u0131r.","sameAs":["http:\/\/atif.unaldi.org\/blog","https:\/\/www.facebook.com\/atifunaldi","https:\/\/www.instagram.com\/atifunaldi\/","https:\/\/www.linkedin.com\/in\/atifunaldi","https:\/\/x.com\/https:\/\/twitter.com\/atifunaldi","https:\/\/www.youtube.com\/c\/atifunaldi","https:\/\/soundcloud.com\/atif-unaldi","https:\/\/atifunaldi.tumblr.com"],"url":"https:\/\/atif.unaldi.org\/blog\/author\/atifunaldi\/"}]}},"_links":{"self":[{"href":"https:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts\/8456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/comments?post=8456"}],"version-history":[{"count":0,"href":"https:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts\/8456\/revisions"}],"wp:attachment":[{"href":"https:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/media?parent=8456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/categories?post=8456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/tags?post=8456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}