{"id":8538,"date":"2013-05-18T11:35:40","date_gmt":"2013-05-18T11:35:40","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=8538"},"modified":"2013-05-18T11:35:40","modified_gmt":"2013-05-18T11:35:40","slug":"turkcell-liderlik-konferansinda-eisner-olu-atlardan-kurtulun-dedi-ama-bahsi-gecen-olu-at-ne","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2013\/05\/18\/turkcell-liderlik-konferansinda-eisner-olu-atlardan-kurtulun-dedi-ama-bahsi-gecen-olu-at-ne\/","title":{"rendered":"Turkcell liderlik konferansinda Eisner olu atlardan kurtulun dedi ama bahsi gecen olu at ne??"},"content":{"rendered":"<p><strong>Turkcell, \u201cLiderler Konferans\u0131\u201d<\/strong> etkinli\u011fiyle, d\u00fcnyaca \u00fcnl\u00fc fikir adamlar\u0131n\u0131, \u00fclkemizin \u00f6nde gelen i\u015fadam\u0131 ve sanayicileriyle bulu\u015fturmaya devam ediyor. Bug\u00fcn \u00c7\u0131ra\u011fan Oteli\u2019nde be\u015finci kez ger\u00e7ekle\u015fen<strong> \u201cTurkcell Liderler Konferans\u0131\u201d,<\/strong> e\u011flence sekt\u00f6r\u00fcnde devrim yaratan isimlerden biri olarak g\u00f6sterilen <strong>eski Walt Disney CEO\u2019su Michael Eisner<\/strong>\u2019\u0131 a\u011f\u0131rlad\u0131. <strong>Eisner, \u201c\u0130\u015finizi b\u00fcy\u00fcten i\u015f ortakl\u0131klar\u0131 ve liderlik\u201d<\/strong> ba\u015fl\u0131kl\u0131 bir konu\u015fmayla do\u011fru y\u00f6netim ve teknolojiyle i\u015finde yaratt\u0131\u011f\u0131 fark\u0131 anlatt\u0131.<\/p>\n<p><strong>Eisner: \u201c\u00c7ok \u015f\u00fck\u00fcr ki Turkcell gibi \u015firketler var, i\u015fin teknoloji k\u0131sm\u0131n\u0131 hallediyorlar\u201d<\/strong><\/p>\n<p><strong>Turkcell Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Selen Kocaba\u015f<\/strong>\u2019\u0131n davetinin ard\u0131ndan sahneyi alan <strong>Eisner<\/strong>, \u201cG\u00fcn\u00fcm\u00fcz\u00fcn pek \u00e7ok y\u00f6neticisi benzer hataya d\u00fc\u015f\u00fcyor. Ba\u015far\u0131s\u0131z bir \u015firketi ayn\u0131 metod ve teknolojilerle ba\u015far\u0131ya ula\u015ft\u0131rmaya \u00e7al\u0131\u015fmak \u00f6l\u00fc bir at\u0131n s\u0131rt\u0131nda ilerlemeye \u00e7al\u0131\u015fmak gibidir. \u0130lk \u00f6nce \u00f6l\u00fc atlar\u0131n\u0131zdan kurtulun. Mutlaka teknolojiyi i\u015finize kat\u0131n. Ben hep yarat\u0131c\u0131 taraft\u0131m. <strong>\u00c7ok \u015f\u00fck\u00fcr ki, Turkcell gibi \u015firketler var<\/strong> ve i\u015fin teknoloji k\u0131sm\u0131n\u0131 hallediyorlar\u201d dedi. Ba\u015far\u0131s\u0131n\u0131n form\u00fcl\u00fcn\u00fc anlatt\u0131\u011f\u0131 konu\u015fmas\u0131nda \u201c\u0130\u00e7g\u00fcd\u00fclerinizi dinleyin ve aksilikler de olsa inand\u0131\u011f\u0131n\u0131z yolda devam edin. 1989\u2019da Fransa\u2019da Disneyland\u2019i kurdu\u011fumuz zaman kafam\u0131za yumurta atarak kar\u015f\u0131lad\u0131lar bizi. \u015eu anda Paris\u2019teki Disneyland t\u00fcm Avrupa\u2019n\u0131n en \u00e7ok ziyaret edilen noktas\u0131. \u0130kinci \u00f6nerimse kendinize do\u011fru bir partner bulun. Z\u0131t kutuplar birbirini \u00e7eker, iyi anla\u015fan z\u0131t partnerler ise mutlaka ba\u015far\u0131ya ula\u015f\u0131r. Biriniz yarat\u0131c\u0131 biriniz de finansal zekaya sahipseniz, ba\u015far\u0131s\u0131zl\u0131k anlar\u0131nda birbirinize g\u00fc\u00e7 verebiliyorsan\u0131z harika! Yarat\u0131c\u0131l\u0131k finansal disiplinle paketlendi\u011finde ba\u015far\u0131 ka\u00e7\u0131n\u0131lmazd\u0131r\u201d dedi. Daha sonra marka y\u00f6netimi ve mikro y\u00f6netimin de \u00f6nemine de\u011finen <strong>Eisner \u201c\u0130yi bir marka, binlerce k\u00fc\u00e7\u00fck noktac\u0131ktan olu\u015fur.<\/strong> Bu noktalar verdi\u011finiz t\u00fcm hizmet ve sundu\u011funuz t\u00fcm \u00fcr\u00fcnlerden olu\u015fur. Bunlar birle\u015ferek b\u00fcy\u00fck resmi ortaya \u00e7\u0131kar\u0131rlar. Ayr\u0131ca \u00fcst d\u00fczey y\u00f6netim kadrosunun her d\u00fczeyde i\u015fleyi\u015fe hakim olmas\u0131 \u015fartt\u0131r. Ben Disney\u2019de ilk g\u00f6reve geldi\u011fimde bir g\u00fcnl\u00fc\u011f\u00fcne Disneyland\u2019de Gufy kost\u00fcm\u00fc giyip hizmet verdim. \u0130nan\u0131lmaz bir deneyimdi\u201d \u015feklinde konu\u015ftu.<\/p>\n<p>Eisner son olarak T\u00fcrkiye \u00fczerine d\u00fc\u015f\u00fcncelerini payla\u015ft\u0131: \u201cT\u00fcrkiye y\u00fckselen ekonomisi, Do\u011fu-Bat\u0131 aras\u0131ndaki k\u00f6pr\u00fc konumu ve gen\u00e7 n\u00fcfusu ile gelece\u011fin parlak \u00fclkelerinden biri olacak. Teknoloji ve altyap\u0131 konusunda geldi\u011finiz nokta etkileyici. Muhte\u015fem bir insan g\u00fcc\u00fcne sahipsiniz. \u015eunu rahatl\u0131kla s\u00f6yleyebilirim ki, <strong>\u015firketlerin yat\u0131r\u0131m listelerinde haz\u0131rlad\u0131\u011f\u0131 listelerin en \u00fcst s\u0131ralar\u0131nda yer al\u0131yorsunuz<\/strong>\u201d dedi.<\/p>\n<p><strong>Ba\u015far\u0131ya giden yolun ilk ad\u0131m\u0131: Deneyim payla\u015f\u0131m\u0131 <\/strong><\/p>\n<p>Etkinli\u011fe ev sahipli\u011fi yapan <strong>Turkcell Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Selen Kocaba\u015f, <\/strong>\u201cTurkcell, bug\u00fcn 450 bine yak\u0131n m\u00fc\u015fterisiyle kurumsal pazar\u0131n da lideri. Turkcell\u2019li olmay\u0131 tercih eden \u015firketlerle birebir temasa ge\u00e7mek, sundu\u011fu \u00e7\u00f6z\u00fcmleri anlatmak ve ufuk a\u00e7\u0131c\u0131 beyin f\u0131rt\u0131nalar\u0131 yaratmak i\u00e7in yo\u011fun bir etkinlik g\u00fcndemi y\u00f6netiyoruz. D\u00fczenledi\u011fimiz zirveler, konferanslar ve Ak\u0131ll\u0131 \u015eirket toplant\u0131lar\u0131yla T\u00fcrkiye\u2019nin ve d\u00fcnyan\u0131n \u00f6nde gelen fikir insanlar\u0131n\u0131 a\u011f\u0131rl\u0131yoruz. Son<strong> 5 y\u0131la bakt\u0131\u011f\u0131m\u0131zda 350 organizasyon d\u00fczenlemi\u015fiz, 100 bin kurumsal m\u00fc\u015fterimizle birebir temasa ge\u00e7mi\u015fiz.<\/strong> \u0130nan\u0131yoruz ki, gelece\u011fin ba\u015far\u0131l\u0131 \u015firketleri yeni teknolojileri hayata ge\u00e7irebilenler olacak. Bu yolun ilk ad\u0131m\u0131 ise i\u015fte b\u00f6yle etkinlikler sayesinde fikir \u00f6nderleriyle, bu i\u015fi ba\u015faranlarla bulu\u015farak deneyim payla\u015fmak\u201d dedi.<\/p>\n<p><strong>D\u00fcnyan\u0131n en \u00fcnl\u00fc fikir \u00f6nderleri \u201cLiderler Konferans\u0131\u201dnda <\/strong><\/p>\n<p>\u201cTurkcell Liderler Konferans\u0131\u201d daha \u00f6nce de \u00e7ok \u00f6nemli fikir \u00f6nderlerini a\u011f\u0131rlam\u0131\u015ft\u0131. ABD\u2019li siyaset\u00e7i, Apple Y\u00f6netim Kurulu \u00dcyesi ve Google \u00dcst D\u00fczey Dan\u0131\u015fman\u0131, Nobel \u00d6d\u00fcll\u00fc Al Gore, Virgin Group\u2019un sahibi, giri\u015fimci lider Richard Branson, General Electric eski ba\u015fkan\u0131 Jack Welch ve son olarak Harvard Business School profes\u00f6rlerinden Michael E. Porter, \u201cLiderler Konferans\u0131\u201d i\u00e7in \u0130stanbul\u2019a gelmi\u015f ve e\u015fsiz g\u00f6r\u00fc\u015f ve deneyimlerini dinleyicilerle payla\u015fm\u0131\u015ft\u0131.<\/p>\n<p><strong>Michael Eisner kimdir? <\/strong><\/p>\n<p>E\u011flence sekt\u00f6r\u00fcn\u00fcn gurular\u0131ndan kabul edilen 1942 do\u011fumlu i\u015f adam\u0131 Michael Eisner, kariyerine ABC televizyonunda ba\u015flad\u0131. 1976\u2019da ba\u015fkan\u0131 oldu\u011fu Paramount Pictures\u2019\u0131 gi\u015fe birincili\u011fine ta\u015f\u0131yan Eisner, 1984\u2019te Walt Disney Company\u2019nin Y\u00f6netimi Kurulu Ba\u015fkan\u0131 ve CEO\u2019su oldu. Ba\u015f\u0131na geldi\u011finde neredeyse zarar eden Walt Disney\u2019in de\u011feri, onun y\u00f6netimindeki 20 y\u0131lda 20 kat artt\u0131. \u201cTema Park\u201d i\u015finde b\u00fcy\u00fck f\u0131rsat g\u00f6rd\u00fc ve bu alana yat\u0131r\u0131m yaparak b\u00fcy\u00fck ba\u015far\u0131 sa\u011flad\u0131. 90\u2019lar\u0131n sonral\u0131nda Eisner teknolojinin gelece\u011fini g\u00f6rerek yeni teknoloji bilgisayar animasyonlar\u0131na yat\u0131r\u0131m yapmaya ba\u015flad\u0131. Steve Jobs\u2019\u0131n kurdu\u011fu inovatif Pixar ile stratejik i\u015f birli\u011fi yaparak Kay\u0131p Bal\u0131k Nemo, Oyuncak Hikayesi, Sevimli Canavarlar gibi ba\u015far\u0131l\u0131 filmler yapt\u0131. 2005\u2019te medya ve e\u011flence sekt\u00f6r\u00fcnde geli\u015fim\/umut vaad eden firmalara yat\u0131r\u0131m yapan The Tornante Company\u2019i kurdu. Teknolojinin geli\u015fen y\u00f6n\u00fcn\u00fc g\u00f6ren Eisner, ba\u011f\u0131ms\u0131z Vuguru st\u00fcdyosuna yat\u0131r\u0131m yaparak markas\u0131 ile dijital ve uluslararas\u0131 platformda t\u00fcm d\u00fcnyaya hitap eden i\u00e7erikler \u00fcretiyor. Vuguru\u2019nun ilk prod\u00fcksyonu, Prom Queen, bir internet \u00e7\u0131lg\u0131nl\u0131\u011f\u0131 ve hayran kitlesi yaratt\u0131. Tornante b\u00fcnyesinde Vuguru, Topps, Activate, Tornante Animation \u015firketleri yer almaktad\u0131r.<\/p>\n<p>Eisner\u2019in bug\u00fcne dek yazd\u0131\u011f\u0131 kitaplar: Kitaplar\u0131: Work in Progress, Working Together ve Camp.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Turkcell, \u201cLiderler Konferans\u0131\u201d etkinli\u011fiyle, d\u00fcnyaca \u00fcnl\u00fc fikir adamlar\u0131n\u0131, \u00fclkemizin \u00f6nde gelen i\u015fadam\u0131 ve sanayicileriyle bulu\u015fturmaya devam ediyor. Bug\u00fcn \u00c7\u0131ra\u011fan Oteli\u2019nde be\u015finci kez ger\u00e7ekle\u015fen \u201cTurkcell Liderler Konferans\u0131\u201d, e\u011flence sekt\u00f6r\u00fcnde devrim yaratan isimlerden biri olarak g\u00f6sterilen eski&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-8538","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Turkcell liderlik konferansinda Eisner olu atlardan kurtulun dedi ama bahsi gecen olu at ne?? - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atif.unaldi.org\/blog\/2013\/05\/18\/turkcell-liderlik-konferansinda-eisner-olu-atlardan-kurtulun-dedi-ama-bahsi-gecen-olu-at-ne\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turkcell liderlik konferansinda Eisner olu atlardan kurtulun dedi ama bahsi gecen olu at ne?? - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"og:description\" content=\"Turkcell, \u201cLiderler Konferans\u0131\u201d etkinli\u011fiyle, d\u00fcnyaca \u00fcnl\u00fc fikir adamlar\u0131n\u0131, \u00fclkemizin \u00f6nde gelen i\u015fadam\u0131 ve sanayicileriyle bulu\u015fturmaya devam ediyor. Bug\u00fcn \u00c7\u0131ra\u011fan Oteli\u2019nde be\u015finci kez ger\u00e7ekle\u015fen \u201cTurkcell Liderler Konferans\u0131\u201d, e\u011flence sekt\u00f6r\u00fcnde devrim yaratan isimlerden biri olarak g\u00f6sterilen eski...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/atif.unaldi.org\/blog\/2013\/05\/18\/turkcell-liderlik-konferansinda-eisner-olu-atlardan-kurtulun-dedi-ama-bahsi-gecen-olu-at-ne\/\" \/>\n<meta property=\"og:site_name\" content=\"At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/atifunaldi\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/atifunaldi\" \/>\n<meta property=\"article:published_time\" content=\"2013-05-18T11:35:40+00:00\" \/>\n<meta name=\"author\" content=\"Atif Unaldi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/atifunaldi\" \/>\n<meta name=\"twitter:site\" content=\"@atifunaldi\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Atif Unaldi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2013\\\/05\\\/18\\\/turkcell-liderlik-konferansinda-eisner-olu-atlardan-kurtulun-dedi-ama-bahsi-gecen-olu-at-ne\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2013\\\/05\\\/18\\\/turkcell-liderlik-konferansinda-eisner-olu-atlardan-kurtulun-dedi-ama-bahsi-gecen-olu-at-ne\\\/\"},\"author\":{\"name\":\"Atif Unaldi\",\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/#\\\/schema\\\/person\\\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"headline\":\"Turkcell liderlik konferansinda Eisner olu atlardan kurtulun dedi ama bahsi gecen olu at ne??\",\"datePublished\":\"2013-05-18T11:35:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2013\\\/05\\\/18\\\/turkcell-liderlik-konferansinda-eisner-olu-atlardan-kurtulun-dedi-ama-bahsi-gecen-olu-at-ne\\\/\"},\"wordCount\":988,\"publisher\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/#\\\/schema\\\/person\\\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"articleSection\":[\"Blogum\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2013\\\/05\\\/18\\\/turkcell-liderlik-konferansinda-eisner-olu-atlardan-kurtulun-dedi-ama-bahsi-gecen-olu-at-ne\\\/\",\"url\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2013\\\/05\\\/18\\\/turkcell-liderlik-konferansinda-eisner-olu-atlardan-kurtulun-dedi-ama-bahsi-gecen-olu-at-ne\\\/\",\"name\":\"Turkcell liderlik konferansinda Eisner olu atlardan kurtulun dedi ama bahsi gecen olu at ne?? 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