http:\/\/www.marketingturkiye.com.tr\/index.php?option=com_content&view=article&id=10628:takipciyiz-neden-kendi-teknolojimizi-ueretemiyoruz&catid=139:guenseli-oezen-ocakolu&Itemid=173<\/a><\/p>\nTakip\u00e7iyiz, neden kendi teknolojimizi \u00fcretemiyoruz?<\/h1>\n
Yeni d\u00fcnya teknoloji \u00fczerinden y\u00fckselirken gelece\u011fi \u015fekillendiren trendleri \u00f6nceden g\u00f6rmek ve hayat\u0131n her alan\u0131na uygulamak art\u0131k olmazsa olmaz. \u00c7\u00fcnk\u00fc b\u0131rak\u0131n geli\u015fmeleri reddetmeyi pek \u00e7ok i\u015f dal\u0131nda ge\u00e7 kalmak bile \u00f6l\u00fcmc\u00fcl olabiliyor. D\u00fcnya pazar\u0131n\u0131n do\u011fuya do\u011fru geli\u015fece\u011fi, \u00e7evreye duyarl\u0131l\u0131\u011f\u0131n artaca\u011f\u0131, dijitalizasyonun evrilerek s\u00fcre gidece\u011fi ve b\u00fct\u00fcn bunlar\u0131n \u00fczerine bulut bili\u015fimin fiziksel d\u00fcnyaya paralel bir evren olu\u015fturarak d\u00fc\u015f\u00fcnd\u00fcklerimizi ger\u00e7ekle\u015ftirme f\u0131rsat\u0131 verece\u011fini uzun zamand\u0131r konu\u015fuyoruz. Peki, bu konu\u015fulanlardan ne kadar feyz al\u0131yor, i\u015fimize ne kadar yans\u0131t\u0131yoruz? International Data Corporation (IDC) T\u00fcrkiye bili\u015fim teknolojileri pazar\u0131n\u0131n 2012’de yakla\u015f\u0131k 33 milyar dolar b\u00fcy\u00fckl\u00fc\u011fe eri\u015fti\u011fini; bunun % 81’ini donan\u0131m, % 8’ini yaz\u0131l\u0131m ve % 11’ini hizmetlerin olu\u015fturdu\u011funu s\u00f6yl\u00fcyor. HP Genel M\u00fcd\u00fcr\u00fc Serdar U\u00e7ar ile konu\u015fuyoruz. U\u00e7ar, rakamlardan memnun, gelecekten de umutlu, “2023 T\u00fcrkiye vizyonu t\u00fcm sekt\u00f6rlerde bir s\u0131\u00e7rama olu\u015fturdu. Fatih Projesi ise i\u015fi daha da b\u00fcy\u00fctecek. Dolay\u0131s\u0131yla dijital pazar b\u00fcy\u00fckl\u00fck anlam\u0131nda bir yere geldi. Art\u0131k nitelik anlam\u0131nda neler yap\u0131labilire bakmal\u0131y\u0131z.” diyor. Bili\u015fim teknolojileri sekt\u00f6r\u00fcn\u00fcn T\u00fcrkiye GSMH i\u00e7indeki pay\u0131 % 1. Bunun en k\u0131sa s\u00fcrede % 2,5 seviyelerine \u00e7\u0131kmas\u0131 gerekiyor. \u00c7\u00fcnk\u00fc bu rakamlar o \u00fclkenin rekabetteki karnesini olu\u015fturuyor. B\u00f6yle bak\u0131nca Rekabet Edebilirlik Endeksi’ndeki 43’\u00fcnc\u00fcl\u00fc\u011f\u00fcm\u00fcz, yenilik\u00e7i \u00fclkeler s\u0131ralamas\u0131ndaki 70’incili\u011fimiz hi\u00e7 s\u00fcrpriz de\u011fil. Elbette rekabette ve yenilik\u00e7ilikte \u00f6ne \u00e7\u0131kmak i\u00e7in payda\u015flar\u0131n hepsinden topyek\u00fbn bir gayret gerekiyor. Ekonomimizin temelini olu\u015fturan KOB\u0130’lerin teknolojiyi i\u015f s\u00fcre\u00e7lerine dahil etme isteklili\u011fi, bilim ve teknoloji geli\u015ftirme konusundaki d\u00fc\u015f\u00fcnceye verilen de\u011fer, Ar-Ge i\u00e7in devlet te\u015fviki ve elbette STK’lar d\u00fc\u015f\u00fcnsel d\u00f6n\u00fc\u015f\u00fcm i\u00e7in mutlaka birlikte \u00e7al\u0131\u015fmal\u0131.<\/p>\n
Gelecek, mobil teknolojilerde<\/strong><\/p>\nSerdar U\u00e7ar, k\u00fcresel dev HP’nin merce\u011finden d\u00fcnyaya bak\u0131yor. Ona g\u00f6re i\u015f d\u00fcnyas\u0131na f\u0131rsatlar sunan dijitalizasyonun bug\u00fcne de\u011fin ge\u00e7irdi\u011fi 4 evre var; 1- Bilgisayar\u0131n bulunu\u015fu 2-Ki\u015fisel bilgisayarlara ge\u00e7i\u015f 3- \u0130nternetin hayat\u0131m\u0131za girmesi yani h\u0131zl\u0131 ileti\u015fim ve 4-Mobil, kablosuz ileti\u015fimin geli\u015fmesi. U\u00e7ar, IDC verilerinden de s\u00f6z ederek, “2013 ve sonras\u0131 mobil cihazlar ve mobil uygulamalar y\u0131l\u0131 olacak ve yaz\u0131l\u0131m uygulamalar\u0131n\u0131n y\u00fczde 85’i bulut bili\u015fimle desteklenecek. 2014 y\u0131l\u0131nda 3 milyar ki\u015fi mobil cihazlar ve internet kullanarak web’de en az bir elektronik i\u015flem yapm\u0131\u015f olacak. Ara\u015ft\u0131rma \u015firketi Gartner’a g\u00f6re 2016’da d\u00fcnyan\u0131n ilk 1000 \u015firketinin yar\u0131s\u0131 da verilerini bulutta tutacak.” diyor. Teknolojiye yat\u0131r\u0131m yapmak hem kurumsal rekabet i\u00e7in hem de \u00fclke ekonomisi i\u00e7in \u00e7ok \u00f6nemli. \u00c7\u00fcnk\u00fc \u00f6rnekleri ortada, geni\u015f banda yap\u0131lan her 1 dolarl\u0131k yat\u0131r\u0131m ABD ekonomisine 10 kat getiri sa\u011fl\u0131yor. Elbette var olan teknolojiyi kullanmak ilk ad\u0131m. Millet\u00e7e bu i\u015fi iyi yap\u0131yoruz. Par\u00e7alar\u0131 birle\u015ftirip toplamay\u0131 da! Peki, ya kendi teknolojimizi \u00fcretemeyecek miyiz?<\/p>\n
Evlilik y\u00fcz\u00fc\u011f\u00fcm\u00fc kaybederim, cep telefonumu asla!<\/strong><\/p>\nECR-Efficient Consumer Response Europe \u00fcretenlerle zincir ma\u011fazalar\u0131 bir araya getiren b\u00fcy\u00fck bir inisiyatif. Gelece\u011fin nas\u0131l \u015fekillenece\u011finin konu\u015fuldu\u011fu 2013 konferans\u0131n\u0131n ana konu\u015fmac\u0131lar\u0131ndan birisi de Vodafone T\u00fcrkiye CEO’su Serpil Timuray’d\u0131. Timuray, mobil teknoloji g\u00f6zl\u00fc\u011f\u00fcnden bakarak gelece\u011fin perakendesinin nas\u0131l \u015fekillenece\u011fini anlatt\u0131: 2013’te d\u00fcnya n\u00fcfusunun yar\u0131s\u0131 kadar mobil abonelik say\u0131s\u0131na ula\u015f\u0131ld\u0131. Bu abonelerin y\u00fczde 77’si geli\u015fmekte olan \u00fclkelerde. E\u011fitim, sa\u011fl\u0131k gibi konularda eri\u015fim sa\u011flan\u0131rken nakit \u00f6deme yapmaktan demokratik s\u00fcre\u00e7lere kat\u0131l\u0131ma kadar her alanda Prof. Dr. Ian Goldin’in deyimiyle “Mobil R\u00f6nesans” \u00e7a\u011f\u0131na girildi. Bug\u00fcn\u00fcn “S\u00fcper Ba\u011flant\u0131l\u0131 T\u00fcketicisi” bir “NoMoPhobia\/Cep telefonu olmamas\u0131 fobisi” i\u00e7erisinde cep telefonuna yap\u0131\u015f\u0131k ya\u015f\u0131yor. % 20 telefonunu kaybetmektense evlilik y\u00fcz\u00fc\u011f\u00fcn\u00fc kaybetmeyi tercih ediyor. % 33 telefonunu kaybetmek yerine c\u00fczdan\u0131n\u0131 kaybetmeyi tercih ediyor. Kay\u0131p c\u00fczdan bildirimleri ortalama 26 saat sonra yap\u0131l\u0131rken, kay\u0131p cep telefonu bildirimleri ortalama 68 dakikada yap\u0131l\u0131yor.<\/p>\n
iT\u00fcketici i\u00e7in ise McKinsey verilerine g\u00f6re 6 trent \u00f6ne \u00e7\u0131k\u0131yor;<\/strong><\/p>\n1. Mobil cihazlar ki\u015fisel bilgisayar \u00e7a\u011f\u0131na giriyor. Merkezde PC’ler de\u011fil, ak\u0131ll\u0131 telefonlar ve tabletler bulunacak.<\/p>\n
2. Sosyal medya i\u00e7erik ve ticaret i\u00e7in \u00f6nemli bir giri\u015f kap\u0131s\u0131 olmaya ba\u015flayacak..<\/p>\n
3. \u0130leti\u015fim “sesliden g\u00f6rsele” kayacak.<\/p>\n
4. Video her yerde yayg\u0131nla\u015facak.<\/p>\n
5. Mobil teknolojiyle oyunlar ve oyun oynayan ki\u015filer her yerde olacak.<\/p>\n
6. “Dijital Windowshopping\/ bir vitrinlere bakal\u0131m” perakendeciler i\u00e7in yeni bir m\u00fccadele alan\u0131 olu\u015fturacak.<\/p>\n
– McKinsey’e g\u00f6re; t\u00fcketicilerin sat\u0131n alma y\u00f6ntemleri kategorilere g\u00f6re farkl\u0131l\u0131klar g\u00f6steriyor; Bilgisayar, elektronik, video oyunlar\u0131 “Dijitale Ge\u00e7ti”, kitaplar, giyim, DVD “Dijital M\u00fccadele Alan\u0131” ve g\u0131da, ev \u00fcr\u00fcnleri, sa\u011fl\u0131k ve g\u00fczellik \u00fcr\u00fcnleri, mobilya ise “Hen\u00fcz Raflarda”<\/p>\n
-“m-C\u00fczdan” t\u00fcketicinin sat\u0131n alma davran\u0131\u015flar\u0131nda radikal de\u011fi\u015fimlere neden olacak.<\/p>\n
-50 milyar cihaz 2020’ye kadar bulut \u00fczerinden ba\u011flant\u0131l\u0131 olacak.<\/p>\n
– \u015eirketler; m\u00fc\u015fterileri, tedarik\u00e7ileri ve operasyonlar\u0131 hakk\u0131nda trilyonlarca bayt b\u00fcy\u00fckl\u00fc\u011f\u00fcnde verinin y\u00f6netilmesi (BIG DATA) \u00f6nemli bir i\u015f alan\u0131 olacak. T\u00fcketici kar\u015f\u0131la\u015ft\u0131rmal\u0131 fiyat ve kalite analizi yaparak en uygununu bulabilecek.<\/p>\n
-B\u00fct\u00fcn bunlar aras\u0131nda “en iyisi benim” demek zorla\u015facak ve teknoloji destekli sat\u0131\u015f teknikleri geli\u015fecek. Amazon’un tavsiye kitaplar\u0131, Kraft’\u0131n Patos paketlerinden SMS atarak \u00fccretsiz dakika kazanmas\u0131, Caff\u00e9 Nero yak\u0131nlar\u0131nda oldu\u011funda kahve promosyonunun yap\u0131lmas\u0131 ve Outdoor’da bir kampanyan\u0131n ka\u00e7 ki\u015fi taraf\u0131ndan g\u00f6r\u00fcld\u00fc\u011f\u00fcn\u00fcn \u00f6l\u00e7\u00fcm\u00fc gibi sat\u0131\u015f odakl\u0131 \u00e7al\u0131\u015fmalar artacak.<\/p>\n
-Tamam, ama t\u00fcm hareketi izlenen t\u00fcketici ne olacak? T\u00fcketicilerin ka\u00e7\u0131\u015f\u0131 yok gibi. S\u00f6z\u00fcn bitti\u011fi yerdeyiz. Tek \u00f6neri; aman abartmay\u0131n, israftan ka\u00e7\u0131n\u0131n.<\/p>\n
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\n.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"G\u00fcnseli han\u0131m konuyu \u00e7ok g\u00fczel \u00f6zetlemi\u015f. http:\/\/www.marketingturkiye.com.tr\/index.php?option=com_content&view=article&id=10628:takipciyiz-neden-kendi-teknolojimizi-ueretemiyoruz&catid=139:guenseli-oezen-ocakolu&Itemid=173 Takip\u00e7iyiz, neden kendi teknolojimizi \u00fcretemiyoruz? Yeni d\u00fcnya teknoloji \u00fczerinden y\u00fckselirken gelece\u011fi \u015fekillendiren trendleri \u00f6nceden g\u00f6rmek ve hayat\u0131n her alan\u0131na uygulamak art\u0131k olmazsa olmaz. \u00c7\u00fcnk\u00fc b\u0131rak\u0131n geli\u015fmeleri reddetmeyi pek…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-8561","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"\n
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Su ve Toprak isminde iki \u00e7ocu\u011fu vard\u0131r.","sameAs":["http:\/\/atif.unaldi.org\/blog","https:\/\/www.facebook.com\/atifunaldi","https:\/\/www.instagram.com\/atifunaldi\/","https:\/\/www.linkedin.com\/in\/atifunaldi","https:\/\/x.com\/https:\/\/twitter.com\/atifunaldi","https:\/\/www.youtube.com\/c\/atifunaldi","https:\/\/soundcloud.com\/atif-unaldi","https:\/\/atifunaldi.tumblr.com"],"url":"https:\/\/atif.unaldi.org\/blog\/author\/atifunaldi\/"}]}},"_links":{"self":[{"href":"https:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts\/8561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/comments?post=8561"}],"version-history":[{"count":0,"href":"https:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts\/8561\/revisions"}],"wp:attachment":[{"href":"https:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/media?parent=8561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/categories?post=8561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/tags?post=8561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}