{"id":8719,"date":"2013-06-10T14:17:54","date_gmt":"2013-06-10T14:17:54","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/2013\/06\/10\/smart-mobile-devices-account-for-small-share-of-tv-viewing-emarketer\/"},"modified":"2013-06-10T14:17:54","modified_gmt":"2013-06-10T14:17:54","slug":"smart-mobile-devices-account-for-small-share-of-tv-viewing-emarketer","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2013\/06\/10\/smart-mobile-devices-account-for-small-share-of-tv-viewing-emarketer\/","title":{"rendered":"Smart Mobile Devices Account for Small Share of TV Viewing &#8211; eMarketer"},"content":{"rendered":"<p>Mobile devices have put TV content literally into the hands of consumers, but that availability has not encouraged use, according to data from the <a href=\"http:\/\/www.researchexcellence.com\/\">Council for Research Excellence<\/a>. The research organization surveyed broadband internet users in the US who watched at least five hours of TV per week, finding that only 2% of total TV viewership occurred on a tablet or smartphone.<\/p>\n<p>Even among the subset of respondents who watched TV on a smart mobile device, tablets and smartphones combined accounted for just 7% of total viewing hours.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.emarketer.com\/images\/chart_gifs\/158001-159000\/158170.gif\" alt=\"158170.gif\" \/><\/p>\n<p>Another surprising finding was that, while smart mobile device users can now watch TV from anywhere, they still favor sitting at home to watch their shows. Sixty-four percent of those who watched TV on a smartphone did so most frequently at home. And TV viewers using tablets were even more likely to be homebodies.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.emarketer.com\/images\/chart_gifs\/158001-159000\/158171.gif\" alt=\"158171.gif\" \/><\/p>\n<p>Similar to TV viewers using televisions and PCs, those relying on smart mobile devices showed a clear preference for subscription services to access television programming online. The second favorite destination for online TV programming among smart mobile device users were broadcast and cable channel websites that offer free content.<\/p>\n<p>While TV watching on smart mobile devices may be a niche activity, the overall mobile video audience is <a href=\"\/Article.aspx?R=1009881\">increasing rapidly<\/a>. Online video does not consist of television programming alone. eMarketer projects that the number of smartphone video viewers in the US will hit nearly 87 million in 2014.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobile devices have put TV content literally into the hands of consumers, but that availability has not encouraged use, according to data from the Council for Research Excellence. The research organization surveyed broadband internet users&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-8719","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Smart Mobile Devices Account for Small Share of TV Viewing - eMarketer - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atif.unaldi.org\/blog\/2013\/06\/10\/smart-mobile-devices-account-for-small-share-of-tv-viewing-emarketer\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smart Mobile Devices Account for Small Share of TV Viewing - eMarketer - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"og:description\" content=\"Mobile devices have put TV content literally into the hands of consumers, but that availability has not encouraged use, according to data from the Council for Research Excellence. The research organization surveyed broadband internet users...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/atif.unaldi.org\/blog\/2013\/06\/10\/smart-mobile-devices-account-for-small-share-of-tv-viewing-emarketer\/\" \/>\n<meta property=\"og:site_name\" content=\"At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/atifunaldi\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/atifunaldi\" \/>\n<meta property=\"article:published_time\" content=\"2013-06-10T14:17:54+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.emarketer.com\/images\/chart_gifs\/158001-159000\/158170.gif\" \/>\n<meta name=\"author\" content=\"Atif Unaldi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/atifunaldi\" \/>\n<meta name=\"twitter:site\" content=\"@atifunaldi\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Atif Unaldi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2013\\\/06\\\/10\\\/smart-mobile-devices-account-for-small-share-of-tv-viewing-emarketer\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/2013\\\/06\\\/10\\\/smart-mobile-devices-account-for-small-share-of-tv-viewing-emarketer\\\/\"},\"author\":{\"name\":\"Atif Unaldi\",\"@id\":\"https:\\\/\\\/atif.unaldi.org\\\/blog\\\/#\\\/schema\\\/person\\\/608ed42ecbda2bc5cfdb767ac1db479b\"},\"headline\":\"Smart Mobile Devices Account for Small Share of TV Viewing &#8211; 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Bir \u00e7ok radyo ve televizyonda program yap\u0131mc\u0131l\u0131\u011f\u0131 ve sunuculu\u011funu, bir \u00e7ok teknoloji dergisinde k\u00f6\u015fe yazarl\u0131\u011f\u0131, bili\u015fim edit\u00f6rl\u00fc\u011f\u00fc ve genel yay\u0131n y\u00f6netmenli\u011fi yapt\u0131. T\u00fcrkiye\u2019deki ilk internet servis sa\u011flay\u0131c\u0131s\u0131n\u0131n genel m\u00fcd\u00fcrl\u00fc\u011f\u00fcn\u00fc \u00fcstlendi. Bir \u00e7ok organizasyon ve kurulu\u015fta internet s\u00fcperviz\u00f6rl\u00fc\u011f\u00fc , webmaster\u2019l\u0131\u011f\u0131 , IT direkt\u00f6rl\u00fc\u011f\u00fc ve dijital projeler koordinat\u00f6rl\u00fc\u011f\u00fc g\u00f6revlerinde bulundu. Farkl\u0131 \u00fcniversitelerin farkl\u0131 fak\u00fcltelerinde \u00f6\u011fretim g\u00f6revlisi olarak bulunmu\u015f olan \u00dcnald\u0131; \u015fu an teknoloji ve pazarlama konular\u0131 ba\u015fta olmak \u00fczere bir\u00e7ok alanda hizmet veren Unaldi Consultancy\u2019nin kurucusudur. \u2028Selin \u00dcnald\u0131 ile evlidir. Su ve Toprak isminde iki \u00e7ocu\u011fu vard\u0131r.","sameAs":["http:\/\/atif.unaldi.org\/blog","https:\/\/www.facebook.com\/atifunaldi","https:\/\/www.instagram.com\/atifunaldi\/","https:\/\/www.linkedin.com\/in\/atifunaldi","https:\/\/x.com\/https:\/\/twitter.com\/atifunaldi","https:\/\/www.youtube.com\/c\/atifunaldi","https:\/\/soundcloud.com\/atif-unaldi","https:\/\/atifunaldi.tumblr.com"],"url":"https:\/\/atif.unaldi.org\/blog\/author\/atifunaldi\/"}]}},"_links":{"self":[{"href":"https:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts\/8719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/comments?post=8719"}],"version-history":[{"count":0,"href":"https:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/posts\/8719\/revisions"}],"wp:attachment":[{"href":"https:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/media?parent=8719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/categories?post=8719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/atif.unaldi.org\/blog\/wp-json\/wp\/v2\/tags?post=8719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}