{"id":9061,"date":"2013-07-31T11:19:11","date_gmt":"2013-07-31T11:19:11","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/2013\/07\/31\/e-ticaret-siteleri-sosyal-medyayi-nasil-kullanmali\/"},"modified":"2013-07-31T11:19:11","modified_gmt":"2013-07-31T11:19:11","slug":"e-ticaret-siteleri-sosyal-medyayi-nasil-kullanmali","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2013\/07\/31\/e-ticaret-siteleri-sosyal-medyayi-nasil-kullanmali\/","title":{"rendered":"E-ticaret siteleri sosyal medyay\u0131 nas\u0131l kullanmal\u0131?"},"content":{"rendered":"<p>G\u00fcn\u00fcm\u00fcz\u00fcn vazge\u00e7ilmezlerinden olan sosyal medya, markalar\u0131n\u0131 \u00f6n plana \u00e7\u0131karmak isteyen e-ticaret sitelerine b\u00fcy\u00fck f\u0131rsatlar sunuyor. Fakat sosyal medyada, \u00f6zellikle kriz yaratmamak i\u00e7in baz\u0131 konulara b\u00fcy\u00fck \u00f6zen g\u00f6stermek gerekiyor. <a href=\"http:\/\/evreka.bsnods.com\/click_mail.php?campaign=139773&amp;link_id=787253&amp;member_id=4856502\">Hizlial.com<\/a> Sosyal Medya Y\u00f6neticisi David Belifanti e-ticaret sitelerinin sosyal medyay\u0131 kullan\u0131rken dikkat etmeleri gereken noktalar\u0131 \u015fu \u015fekilde s\u0131ralad\u0131:<\/p>\n<ul>\n<li>\u201cM\u00fc\u015fteri memnuniyetini \u00f6n planda tutan, d\u00fczg\u00fcn T\u00fcrk\u00e7e ile seviyeli ileti\u015fim kurulmal\u0131.<\/li>\n<li>Takip\u00e7iyle tart\u0131\u015fmaya girilmemeli. Hakaret i\u00e7ermedi\u011fi s\u00fcrece takip\u00e7ilerin yapt\u0131\u011f\u0131 olumsuz yorumlar silinmemeli ve takip\u00e7iler engellenmemeli.<\/li>\n<li>Takip\u00e7ilerin sosyal medya \u00fczerinden belirttikleri \u015fikayetlere en k\u0131sa zamanda \u00e7\u00f6z\u00fcme y\u00f6nelik d\u00f6n\u00fc\u015fler yap\u0131lmal\u0131. Konuyu \u00e7\u00f6z\u00fcme ula\u015ft\u0131racak olan ilgili birimlere haber verilmeli ve \u00e7\u00f6z\u00fcm s\u00fcreci takip edilmeli. Takip\u00e7iye sorunuyla ilgili yalan ya da eksik bilgi verilmemeli.<\/li>\n<li>Hizmetler ve \u00fcr\u00fcnlerle ilgili kampanyalar duyurulurken olabildi\u011fince \u015feffaf olunmal\u0131.<\/li>\n<li>Payla\u015f\u0131mlar, daha \u00e7ok g\u00f6r\u00fcnt\u00fclenebilmesi i\u00e7in m\u00fcmk\u00fcn oldu\u011funca mesai saatlerinin d\u0131\u015f\u0131nda, belirli adetlerde ve belirli saatlerde yap\u0131lmal\u0131.<\/li>\n<li>Payla\u015f\u0131m say\u0131s\u0131 takip\u00e7ileri bunaltacak s\u0131kl\u0131kta olmamal\u0131.<\/li>\n<li>Etkileyici, sat\u0131\u015fa ve takip\u00e7i art\u0131rmaya y\u00f6nelik, yap\u0131c\u0131 payla\u015f\u0131mlar yap\u0131lmal\u0131.<\/li>\n<li>Olas\u0131 krizlere kar\u015f\u0131 yap\u0131c\u0131 stratejiler bulundurulmal\u0131.<\/li>\n<li>Takip\u00e7i sorunlar\u0131n\u0131n \u00e7\u00f6z\u00fcm\u00fcyle ilgili t\u00fcm s\u00fcre\u00e7 takip edilebilmeli ve kaliteli \u00e7\u00f6z\u00fcmler sunulmal\u0131.<\/li>\n<li>Sitedeki \u00fcr\u00fcn ve hizmetleri \u00f6n plana \u00e7\u0131kartacak \u015fekilde kampanyalar, yar\u0131\u015fmalar d\u00fczenlenmeli ve bu uygulamalar olduk\u00e7a \u015feffaf bir \u015fekilde y\u00fcr\u00fct\u00fclmeli.<\/li>\n<li>Gelen \u00f6zel mesajlar itina ile okunup cevaplanmal\u0131.\u201d<\/li>\n<\/ul>\n<p>Sosyal medya kullan\u0131m\u0131 artt\u0131k\u00e7a krizlerin de artt\u0131\u011f\u0131n\u0131 ve kriz y\u00f6netiminin zorla\u015ft\u0131\u011f\u0131n\u0131 s\u00f6yleyen <a href=\"http:\/\/evreka.bsnods.com\/click_mail.php?campaign=139773&amp;link_id=787253&amp;member_id=4856502\">Hizlial.com<\/a> Sosyal Medya Y\u00f6neticisi David Belifanti, e\u011fer bir kriz meydana gelmi\u015fse site itibar\u0131n\u0131 korumak, takip\u00e7ilerle olu\u015fturulan kaliteli ileti\u015fimi kaybetmemek ad\u0131na a\u015fa\u011f\u0131daki konulara dikkat etmek gerekti\u011fini belirtti:<\/p>\n<p>\u00b7 \u201cAcil olarak durumu \u00e7\u00f6zmeye y\u00f6nelik stratejiler geli\u015ftirilmeli.<\/p>\n<p>\u00b7 Takip\u00e7ilere kar\u015f\u0131 \u015feffaf olunmal\u0131 ve \u00e7\u00f6z\u00fcme y\u00f6nelik diyaloglar geli\u015ftirilmeli.<\/p>\n<p>\u00b7 Takip\u00e7ilerle tart\u0131\u015f\u0131lmamal\u0131, yalan s\u00f6ylenmemeli.<\/p>\n<p>\u00b7 Olumsuz yorumlar, e\u011fer hakaret i\u00e7ermiyorsa, silinmemeli.<\/p>\n<p>\u00b7 Olumsuz yorum yapt\u0131\u011f\u0131 i\u00e7in takip\u00e7i engellenmemeli ya da takip\u00e7iye olumsuz yorum yapmamas\u0131 i\u00e7in herhangi bir teklifte bulunulmamal\u0131.<\/p>\n<p>\u00b7 Sosyal medya krizlerinin iyi y\u00f6netilememesinin olumsuz etkilerinin kolay kolay unutulmayaca\u011f\u0131 ak\u0131ldan \u00e7\u0131kar\u0131lmamal\u0131.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>G\u00fcn\u00fcm\u00fcz\u00fcn vazge\u00e7ilmezlerinden olan sosyal medya, markalar\u0131n\u0131 \u00f6n plana \u00e7\u0131karmak isteyen e-ticaret sitelerine b\u00fcy\u00fck f\u0131rsatlar sunuyor. Fakat sosyal medyada, \u00f6zellikle kriz yaratmamak i\u00e7in baz\u0131 konulara b\u00fcy\u00fck \u00f6zen g\u00f6stermek gerekiyor. Hizlial.com Sosyal Medya Y\u00f6neticisi David Belifanti e-ticaret&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-9061","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-ticaret siteleri sosyal medyay\u0131 nas\u0131l kullanmal\u0131? - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atif.unaldi.org\/blog\/2013\/07\/31\/e-ticaret-siteleri-sosyal-medyayi-nasil-kullanmali\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-ticaret siteleri sosyal medyay\u0131 nas\u0131l kullanmal\u0131? - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"og:description\" content=\"G\u00fcn\u00fcm\u00fcz\u00fcn vazge\u00e7ilmezlerinden olan sosyal medya, markalar\u0131n\u0131 \u00f6n plana \u00e7\u0131karmak isteyen e-ticaret sitelerine b\u00fcy\u00fck f\u0131rsatlar sunuyor. 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