{"id":9086,"date":"2013-08-07T06:33:16","date_gmt":"2013-08-07T06:33:16","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/2013\/08\/07\/twitter-tv-reytinglerini-etkiliyor-olabilir-mi\/"},"modified":"2013-08-07T06:33:16","modified_gmt":"2013-08-07T06:33:16","slug":"twitter-tv-reytinglerini-etkiliyor-olabilir-mi","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2013\/08\/07\/twitter-tv-reytinglerini-etkiliyor-olabilir-mi\/","title":{"rendered":"Twitter TV reytinglerini etkiliyor olabilir mi?"},"content":{"rendered":"<p><a href=\"http:\/\/www.webrazzi.com\/2013\/08\/06\/twitter-tv-reytingleri\/?utm_source=feedburner&amp;utm_medium=email&amp;utm_campaign=Feed%3A+webrazzi+%28Webrazzi%29\">http:\/\/www.webrazzi.com\/2013\/08\/06\/twitter-tv-reytingleri\/?utm_source=feedburner&amp;utm_medium=email&amp;utm_campaign=Feed%3A+webrazzi+%28Webrazzi%29<\/a><\/p>\n<h1>Twitter TV reytinglerini etkiliyor olabilir mi?<\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Twitter TV\" src=\"http:\/\/webrazzi.wpengine.netdna-cdn.com\/wp-content\/uploads\/2013\/08\/twitter_tv-225.jpg\" width=\"225\" height=\"186\" \/>Art\u0131k Twitter\u2019\u0131n halka arza haz\u0131rlanmakta oldu\u011funu bilmeyen yok. Beklentiler Twitter\u2019\u0131n 2013 y\u0131l\u0131 i\u00e7erisinde halk\u0131 arz\u0131 ger\u00e7ekle\u015ftirece\u011fi y\u00f6n\u00fcndeydi ama daha ger\u00e7ek\u00e7i bir tahmin bu s\u00fcrecin 2014\u2019e sarkaca\u011f\u0131 y\u00f6n\u00fcnde. Fakat Twitter bu konuda \u00e7ok emin ad\u0131mlar atmak istiyor. Facebook\u2019un halka arz esnas\u0131nda ya\u015fad\u0131\u011f\u0131 sorunlar\u0131 halen atlatamad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnecek olursak, haks\u0131z da say\u0131lmaz.<\/p>\n<p>Para piyasalar\u0131n\u0131n daha geleneksek sekt\u00f6rlere a\u015fina olmas\u0131n\u0131n, internet sekt\u00f6r\u00fcne \u015f\u00fcpheyle yakla\u015fmas\u0131na yol a\u00e7t\u0131\u011f\u0131n\u0131 s\u00f6ylemek m\u00fcmk\u00fcn. Bu y\u00fczden de Twitter halka arz \u00f6ncesinde servisi geleneksel medyaya, \u00f6zellikle de TV sekt\u00f6r\u00fcne etkilerini somutla\u015ft\u0131rmak istemesi son derece normal.<\/p>\n<p>Bu konuda iyi haber Nielsen\u2019den geldi. Ara\u015ft\u0131rma \u015firketi ilk kez, Twitter\u2019\u0131n TV izlenme oranlar\u0131 \u00fczerinde bir etkisi olabilece\u011fini a\u00e7\u0131klad\u0131.<\/p>\n<p>Fakat buradaki anahtar kelime \u201c<em>olabilece\u011fi<\/em>\u201d. Yani Nielsen yapt\u0131\u011f\u0131 ara\u015ft\u0131rma sonucunda Twitter kullan\u0131m\u0131 ve TV izlenme oranlar\u0131 aras\u0131ndan do\u011frudan ve somut bir ba\u011f buldu\u011funu s\u00f6ylemiyor. Fakat g\u00f6stergeler Twitter\u2019\u0131n TV programlar\u0131n\u0131n izlenmesi \u00fczerinde etkisi olabilece\u011fine dair ipu\u00e7lar\u0131ndan bahsediyor.<\/p>\n<h3><strong>Twitter\u2019\u0131n TV\u2019ye etkisi<\/strong><\/h3>\n<p>Prime-time olarak adland\u0131r\u0131lan en \u00e7ok izlenen saatlerdeki 200 farkl\u0131 TV program yay\u0131n\u0131n\u0131 ve e\u015f zamanl\u0131 olarak Twitter \u00fczerinde bu programlarla ilgili konu\u015fmalar\u0131 inceleyen Nielsen, Twitter\u2019\u0131n bu 200 yay\u0131n\u0131n <strong>y\u00fczde 29<\/strong>\u2019unda g\u00f6zle g\u00f6r\u00fcn\u00fcr oranda izlenme art\u0131\u015f\u0131na neden oldu\u011funu buldu.<\/p>\n<p>Di\u011fer taftan bakacak olursak TV programlar\u0131n\u0131n Twitter kullan\u0131m\u0131na etkisi daha y\u00fcksek gibi g\u00f6r\u00fcn\u00fcyor. Nielsen, \u00e7ok izlenen TV programlar\u0131n\u0131n o programlarla ilgili tweet say\u0131s\u0131n\u0131 <strong>y\u00fczde 48<\/strong> oran\u0131nda art\u0131rd\u0131\u011f\u0131 ortaya \u00e7\u0131kt\u0131.<\/p>\n<p>Yani TV\u2019nin Twitter\u2019a faydas\u0131, Twitter\u2019\u0131n TV\u2019ye olan faydas\u0131ndan daha fazla gibi g\u00f6r\u00fcn\u00fcyor. Bununla beraber Twitter\u2019\u0131n izlenme oranlar\u0131n\u0131 etkilemesinin bir sonucu da, reytingi anl\u0131k olarak artan programla ilgili daha fazla tweet g\u00f6nderilmesine yol a\u00e7\u0131yor olmas\u0131. Yani kar\u015f\u0131l\u0131kl\u0131 bir etkile\u015fim s\u00f6z konusu.<\/p>\n<h3><strong>Soru i\u015faretleri<\/strong><\/h3>\n<p>Fakat Nielsen\u2019in konuyla ilgili \u00e7ok detayl\u0131 bir a\u00e7\u0131klama yapmam\u0131\u015f olmas\u0131 Twitter\u2019\u0131n TV \u00fczerindeki etkisi hakk\u0131nda net bir yorum yapmay\u0131 zorla\u015ft\u0131r\u0131yor. \u00d6rne\u011fin hangi program t\u00fcrlerinde daha fazla etki g\u00f6zlendi\u011fi bilinmiyor. Veya \u00f6rnek ya\u015f gruplar\u0131 ve da\u011f\u0131l\u0131mlar\u0131 net de\u011fil\u2026<\/p>\n<p>T\u00fcm bunlara bakarak \u015fu an i\u00e7in kesin bir yorum yapmak pek m\u00fcmk\u00fcn de\u011fil. Fakat \u015funu s\u00f6yleyebiliriz; Twitter\u2019\u0131n TV izlenme oranlar\u0131na bir etkisi olma ihtimali olduk\u00e7a y\u00fcksek, fakat nas\u0131l ve ne orada oldu\u011funu hen\u00fcz Twitter da, Neilsen de, biz de bilemiyoruz\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>http:\/\/www.webrazzi.com\/2013\/08\/06\/twitter-tv-reytingleri\/?utm_source=feedburner&amp;utm_medium=email&amp;utm_campaign=Feed%3A+webrazzi+%28Webrazzi%29 Twitter TV reytinglerini etkiliyor olabilir mi? Art\u0131k Twitter\u2019\u0131n halka arza haz\u0131rlanmakta oldu\u011funu bilmeyen yok. Beklentiler Twitter\u2019\u0131n 2013 y\u0131l\u0131 i\u00e7erisinde halk\u0131 arz\u0131 ger\u00e7ekle\u015ftirece\u011fi y\u00f6n\u00fcndeydi ama daha ger\u00e7ek\u00e7i bir tahmin bu s\u00fcrecin 2014\u2019e sarkaca\u011f\u0131 y\u00f6n\u00fcnde. Fakat&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-9086","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Twitter TV reytinglerini etkiliyor olabilir mi? - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atif.unaldi.org\/blog\/2013\/08\/07\/twitter-tv-reytinglerini-etkiliyor-olabilir-mi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Twitter TV reytinglerini etkiliyor olabilir mi? - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"og:description\" content=\"http:\/\/www.webrazzi.com\/2013\/08\/06\/twitter-tv-reytingleri\/?utm_source=feedburner&amp;utm_medium=email&amp;utm_campaign=Feed%3A+webrazzi+%28Webrazzi%29 Twitter TV reytinglerini etkiliyor olabilir mi? 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