{"id":9150,"date":"2013-08-29T06:06:33","date_gmt":"2013-08-29T06:06:33","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/2013\/08\/29\/turkiyede-tv-ratingleri-artik-twitterden-olculecek\/"},"modified":"2013-08-29T06:06:33","modified_gmt":"2013-08-29T06:06:33","slug":"turkiyede-tv-ratingleri-artik-twitterden-olculecek","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2013\/08\/29\/turkiyede-tv-ratingleri-artik-twitterden-olculecek\/","title":{"rendered":"T\u00fcrkiye\u2019de TV Ratingleri Art\u0131k Twitter\u2019den \u00d6l\u00e7\u00fclecek"},"content":{"rendered":"<p>Sosyal medyada en \u00e7ok konu\u015fulan dizi ve programlar\u0131ntemel al\u0131nd\u0131\u011f\u0131 Sosyal Rating analizleriyle, T\u00fcrkiye\u2019dekirating \u00f6l\u00e7\u00fcmlemelerinde yeni bir d\u00f6nem ba\u015fl\u0131yor.<\/p>\n<p>Son y\u0131llarda Twitter kullan\u0131m\u0131n\u0131n T\u00fcrkiye\u2019de h\u0131zla yayg\u0131nla\u015fmas\u0131, pek \u00e7ok sekt\u00f6r\u00fcn i\u015f modeline yans\u0131d\u0131. Ekran ba\u015f\u0131ndaki izleyicilerin ayn\u0131 anda bilgisayar, tablet ve ak\u0131ll\u0131 telefonlar\u0131 ile \u00fcrettikleri sosyal medya i\u00e7eri\u011fi ise televizyon d\u00fcnyas\u0131n\u0131 etkisine ald\u0131. Ba\u015fta ABD ve Avrupa\u2019da yay\u0131n yapan TV kanallar\u0131, yap\u0131m \u015firketleri ve medya ajanslar\u0131n\u0131n ba\u015fvurdu\u011fu \u201cSosyal Rating\u201d analizleri art\u0131k T\u00fcrkiye\u2019de yay\u0131nda olan program ve diziler i\u00e7in de yap\u0131l\u0131yor.<\/p>\n<p>Ankara merkezli teknoloji \u015firketi Kimola, Sosyal Ratinganalizleri sa\u011flayan <strong>Social TV Analytics<\/strong> servisini T\u00fcrkiye\u2019de kullan\u0131ma soktu. <strong>Social TV Analytics<\/strong>servisi, T\u00fcrkiye yay\u0131nlanan 182 adet TV yap\u0131m\u0131n\u0131n sosyal rating de\u011ferini \u00f6l\u00e7\u00fcmleyerek, TV kanallar\u0131, yap\u0131m \u015firketleri, medya sat\u0131n alma ajanslar\u0131 ve markalara y\u00f6nelik analiz ara\u00e7lar\u0131n\u0131 kullan\u0131ma sunuyor.<\/p>\n<p>Ge\u00e7ti\u011fimiz yay\u0131n d\u00f6neminde \u201cBehzat \u00c7.\u201d ve \u201cLeyla ile Mecnun\u201d dizilerinin sosyal medyadaki pop\u00fclerli\u011fi ve geleneksel rating sonu\u00e7lar\u0131 aras\u0131ndaki u\u00e7urum sekt\u00f6rde b\u00fcy\u00fck bir yank\u0131 bulmu\u015f ve tart\u0131\u015fmalara sebep olmu\u015ftu.<strong>Social TV Analytics<\/strong> bu belirsizli\u011fi veri analizleriarac\u0131l\u0131\u011f\u0131yla k\u0131yaslanabilir hale getirip medya ve reklam sekt\u00f6r\u00fcn\u00fcn kullan\u0131m\u0131na a\u00e7m\u0131\u015ft\u0131r.<\/p>\n<p>Microsoft \u0130novasyon Merkezi\u2019nde faaliyet g\u00f6steren Kimola, b\u00fcy\u00fck veri alan\u0131nda bulut servisler \u00fcreten bir teknoloji \u015firketi olarak faaliyet g\u00f6steriyor. Sa\u011flad\u0131\u011f\u0131 servislerdeki yenilik\u00e7i yakla\u015f\u0131m\u0131yla \u015fimdiye kadarDallas, Chicago, San Francisco, Dubai ve Sofya\u2019dad\u00fczenlenen pek \u00e7ok uluslararas\u0131 etkinli\u011finkat\u0131l\u0131mc\u0131lar\u0131ndan olarak ad\u0131ndan s\u00f6z ettirmi\u015ftir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sosyal medyada en \u00e7ok konu\u015fulan dizi ve programlar\u0131ntemel al\u0131nd\u0131\u011f\u0131 Sosyal Rating analizleriyle, T\u00fcrkiye\u2019dekirating \u00f6l\u00e7\u00fcmlemelerinde yeni bir d\u00f6nem ba\u015fl\u0131yor. Son y\u0131llarda Twitter kullan\u0131m\u0131n\u0131n T\u00fcrkiye\u2019de h\u0131zla yayg\u0131nla\u015fmas\u0131, pek \u00e7ok sekt\u00f6r\u00fcn i\u015f modeline yans\u0131d\u0131. Ekran ba\u015f\u0131ndaki izleyicilerin ayn\u0131&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-9150","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>T\u00fcrkiye\u2019de TV Ratingleri Art\u0131k Twitter\u2019den \u00d6l\u00e7\u00fclecek - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atif.unaldi.org\/blog\/2013\/08\/29\/turkiyede-tv-ratingleri-artik-twitterden-olculecek\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00fcrkiye\u2019de TV Ratingleri Art\u0131k Twitter\u2019den \u00d6l\u00e7\u00fclecek - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"og:description\" content=\"Sosyal medyada en \u00e7ok konu\u015fulan dizi ve programlar\u0131ntemel al\u0131nd\u0131\u011f\u0131 Sosyal Rating analizleriyle, T\u00fcrkiye\u2019dekirating \u00f6l\u00e7\u00fcmlemelerinde yeni bir d\u00f6nem ba\u015fl\u0131yor. Son y\u0131llarda Twitter kullan\u0131m\u0131n\u0131n T\u00fcrkiye\u2019de h\u0131zla yayg\u0131nla\u015fmas\u0131, pek \u00e7ok sekt\u00f6r\u00fcn i\u015f modeline yans\u0131d\u0131. 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