{"id":9191,"date":"2013-09-14T13:35:55","date_gmt":"2013-09-14T13:35:55","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/?p=9191"},"modified":"2013-09-14T13:35:55","modified_gmt":"2013-09-14T13:35:55","slug":"internet-pazarlama-zirvesinde-ne-oldu","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2013\/09\/14\/internet-pazarlama-zirvesinde-ne-oldu\/","title":{"rendered":"\u0130nteraktif Pazarlama Zirvesinde ne oldu?"},"content":{"rendered":"<p><a href=\"http:\/\/atifunaldi.files.wordpress.com\/2013\/09\/image.jpeg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/atifunaldi.files.wordpress.com\/2013\/09\/image.jpeg\" alt=\"\" width=\"358\" height=\"480\" class=\"alignnone size-full wp-image-9192\" \/><\/a><\/p>\n<p>Bu y\u0131l yine IPZ 2013 organizasyonundayd\u0131m&#8230; Organizasyonun bu y\u0131l konusu d\u00f6n\u00fc\u015f\u00fcm ve uyumdu&#8230;<br \/>\nGe\u00e7en y\u0131ldan farkl\u0131 olarak, bu y\u0131l &#8220;yeni medya&#8217;da d\u00f6n\u00fc\u015f\u00fcm ve uyum&#8221; panelini y\u00f6nettim. Konuklar\u0131m; Fight Network Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Volkan \u00dcst,<br \/>\nReklamZ, LinkZ, Vidyoda Ticari \u0130li\u015fkiler Grup Ba\u015fkan\u0131 ve \u0130cra Kurulu \u00fcyesi Sinan Tan, TRT Yeni Medya Kanal Koordinat\u00f6r\u00fc Mehmet Bilal \u00c7olak,<br \/>\nVe Milliyet Gazetesi K\u00f6\u015fe yazar\u0131 Sezin Sivri idi&#8230;<br \/>\nDinleyicilerimiz aras\u0131nda ise Haluk \u015eahin, ev sahibimiz G\u00fcnseli \u00d6zen Ocako\u011flu gibi sekt\u00f6r\u00fcn \u00f6nemli isimleri vard\u0131&#8230;<br \/>\nSezin, yeni medyan\u0131n ne kadar de\u011fi\u015fti\u011fini anlat\u0131rken, Volkan bu de\u011fi\u015fimin \u00f6zellikle video ve televizyonculuk alan\u0131nda nelere gebe oldu\u011fundan bahsetti. Tabii TRT bu yolun en ciddi oyuncular\u0131ndan biri. Bilalbu yola nas\u0131l \u00e7\u0131kt\u0131klar\u0131n\u0131, Sinan ise \u00f6zellikle video reklamc\u0131l\u0131\u011f\u0131 alan\u0131ndaki de\u011fi\u015fiklikleri anlatt\u0131.<br \/>\n<a href=\"http:\/\/atifunaldi.files.wordpress.com\/2013\/09\/image1.jpeg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/atifunaldi.files.wordpress.com\/2013\/09\/image1.jpeg\" alt=\"\" width=\"480\" height=\"358\" class=\"alignnone size-full wp-image-9193\" \/><\/a><\/p>\n<p>Benim panelden \u00e7\u0131kar\u0131m\u0131m ise;<br \/>\n1. \u00d6ncelikle G\u00fcnseli han\u0131m \u00e7ok do\u011fru iki anahtar kelime ile yola \u00e7\u0131km\u0131\u015f. D\u00f6n\u00fc\u015f\u00fcm ki ka\u00e7\u0131n\u0131lmaz&#8230; Uyum ise zekan\u0131n gere\u011fi&#8230;<br \/>\n2. Yeni medya de\u011fi\u015fimin en \u00e7ok ya\u015fand\u0131\u011f\u0131 alan ve bu alanda sosyal medya hakimiyetini video ve televizyonun g\u00fcc\u00fcne b\u0131rak\u0131yor<br \/>\n3. Yeni medyada en b\u00fcy\u00fck d\u00f6n\u00fc\u015f\u00fcm konusu ise i\u00e7eri\u011fin art\u0131k de\u011ferli oldu\u011fu ve payla\u015fmak yerine hak eden mecralara ula\u015ft\u0131rmak gereklili\u011fi&#8230;<\/p>\n<p>Ben bir de g\u00fcn i\u00e7inde seyretti\u011fim konu\u015fmalardan birka\u00e7 sonu\u00e7 \u00e7\u0131kard\u0131m&#8230;.<br \/>\n1. David Berkowitz&#8217;den \u00e7ok fazla teknolojik alet kullanman\u0131n kitch oldu\u011funu \u00f6\u011frendik, daha do\u011frusu g\u00f6rd\u00fck&#8230; \ud83d\ude09<br \/>\n2. IBM ad\u0131na konu\u015fan Ak\u0131n Ar\u0131kan&#8217;dan, kurumsal ki\u015filerin de e\u011flenceli sunumlar yapabildi\u011fini g\u00f6sterdi. T\u00fcrk\u00e7e bilmeseler bile T\u00fcrk\u00e7e sunum yapabildiklerini \ud83d\ude42<br \/>\n3. Hala futbolun i\u015f yapt\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fck&#8230;. \u0130ki futbolcu vard\u0131&#8230; Herkes onlar\u0131n arkas\u0131ndayd\u0131&#8230;<br \/>\n4. Instagram foto\u011fraf ka\u011f\u0131d\u0131na da bask\u0131 yap\u0131yormu\u015f.. Sonu kodak gibi olmas\u0131n da&#8230;<br \/>\n5. Her yer promosyon ve pazarlama trikleri ile doluydu&#8230; Bu oray\u0131 \u00e7ok e\u011flenceli bir yer yapm\u0131\u015ft\u0131&#8230;<br \/>\n6. Ancak bak\u0131yorum da pazarlama sekt\u00f6r\u00fcnde \u00e7al\u0131\u015fanlar\u0131n ya\u015f\u0131 k\u00fc\u00e7\u00fcl\u00fcrken, san\u0131yorum kazan\u00e7lar\u0131 azal\u0131yor. Bu tip organizasyonlarda bak\u0131ml\u0131 kad\u0131n pazarlama m\u00fcd\u00fcrlerinden \u00e7ok, sala\u015f gen\u00e7 sosyal medya uzman\u0131 gen\u00e7 erkekler dolmaya ba\u015fl\u0131yor&#8230;<br \/>\n7. Haluk \u015eahin gibi birini yakalam\u0131\u015fken Marshall Mcluhan sohbeti yapmamak m\u00fcmk\u00fcn de\u011fil&#8230;<br \/>\n<a href=\"http:\/\/atifunaldi.files.wordpress.com\/2013\/09\/image2.jpeg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/atifunaldi.files.wordpress.com\/2013\/09\/image2.jpeg\" alt=\"\" width=\"540\" height=\"405\" class=\"alignnone size-full wp-image-9194\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bu y\u0131l yine IPZ 2013 organizasyonundayd\u0131m&#8230; Organizasyonun bu y\u0131l konusu d\u00f6n\u00fc\u015f\u00fcm ve uyumdu&#8230; Ge\u00e7en y\u0131ldan farkl\u0131 olarak, bu y\u0131l &#8220;yeni medya&#8217;da d\u00f6n\u00fc\u015f\u00fcm ve uyum&#8221; panelini y\u00f6nettim. Konuklar\u0131m; Fight Network Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Volkan \u00dcst, ReklamZ,&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-9191","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0130nteraktif Pazarlama Zirvesinde ne oldu? - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atif.unaldi.org\/blog\/2013\/09\/14\/internet-pazarlama-zirvesinde-ne-oldu\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0130nteraktif Pazarlama Zirvesinde ne oldu? - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"og:description\" content=\"Bu y\u0131l yine IPZ 2013 organizasyonundayd\u0131m&#8230; Organizasyonun bu y\u0131l konusu d\u00f6n\u00fc\u015f\u00fcm ve uyumdu&#8230; Ge\u00e7en y\u0131ldan farkl\u0131 olarak, bu y\u0131l &#8220;yeni medya&#8217;da d\u00f6n\u00fc\u015f\u00fcm ve uyum&#8221; panelini y\u00f6nettim. 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