{"id":9202,"date":"2013-09-24T07:09:09","date_gmt":"2013-09-24T07:09:09","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/2013\/09\/24\/turkiyedeki-internet-siteleri-sinifta-kaldi\/"},"modified":"2013-09-24T07:09:09","modified_gmt":"2013-09-24T07:09:09","slug":"turkiyedeki-internet-siteleri-sinifta-kaldi","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2013\/09\/24\/turkiyedeki-internet-siteleri-sinifta-kaldi\/","title":{"rendered":"T\u00fcrkiye\u2019deki internet siteleri s\u0131n\u0131fta kald\u0131"},"content":{"rendered":"

Markalara kullan\u0131labilirlik ve kullan\u0131c\u0131 deneyimi tasar\u0131m\u0131 konusunda servisler sunan Userspots taraf\u0131ndan ger\u00e7ekle\u015ftirilen \u00e7al\u0131\u015fma, T\u00fcrkiye\u2019deki internet sitelerinin kullan\u0131labilirlik skorunda yurt d\u0131\u015f\u0131 ortalamas\u0131n\u0131n alt\u0131nda kald\u0131\u011f\u0131n\u0131 ve geli\u015ftirilmeye ihtiya\u00e7 oldu\u011funu ortaya koydu.<\/p>\n

Userspots\u2019un ger\u00e7ekle\u015ftirdi\u011fi kullan\u0131labilirlik ve kullan\u0131c\u0131 deneyimi \u00e7al\u0131\u015fmas\u0131nda, e-ticaret ve finans sekt\u00f6rlerinde hizmet sunan T\u00fcrkiye merkezli 65 firman\u0131n internet sitesininkullan\u0131labilirlik skorlar\u0131 \u00f6l\u00e7\u00fcld\u00fc. \u00c7al\u0131\u015fmaya g\u00f6re, T\u00fcrkiye\u2019deki internet siteleri 100 \u00fczerinden 67 puan ortalamas\u0131yla \u2018C\u2019 s\u0131n\u0131f\u0131nda yer alarak, d\u00fcnya ortalamas\u0131 olan 78 puan\u0131n ve \u2018B\u2019 s\u0131n\u0131f\u0131n\u0131n gerisinde kald\u0131.<\/p>\n

Sitelerin kullan\u0131labilirlik skorunun SUS ad\u0131 verilen bir \u00f6l\u00e7ekle de\u011ferlendirildi\u011fini belirten Userspots Kurucusu ve Kullan\u0131labilirlik Analisti Mustafa Dalc\u0131, \u201cSUS skoru k\u00fcresel \u00e7apta kabul g\u00f6ren bir kullan\u0131labilirlik skoru. Skor, kullan\u0131labilirlik testleri sonras\u0131nda kullan\u0131c\u0131lara yap\u0131lan bir anket sonras\u0131 olu\u015fturuluyor ve 100 \u00fczerinden bir puanlama ile belirtiliyor. Ger\u00e7ekle\u015ftirdi\u011fimiz \u00e7al\u0131\u015fma, T\u00fcrkiye\u2019deki internet sitelerinin yurt d\u0131\u015f\u0131 ortalamas\u0131n\u0131n alt\u0131nda kald\u0131\u011f\u0131n\u0131 ve geli\u015ftirilmeye ihtiya\u00e7 duyuldu\u011funu g\u00f6steriyor\u201d diye konu\u015ftu.<\/p>\n

Yapt\u0131klar\u0131 \u00e7al\u0131\u015fmada e-ticaret ve finans sekt\u00f6rlerinde faaliyet g\u00f6steren \u015firketlerin internet sitelerini de\u011ferlendirdiklerini hat\u0131rlatan Dalc\u0131, \u201cArtan hacmi ile son y\u0131llar\u0131n en g\u00f6zdesekt\u00f6rlerinden birini olu\u015fturan e-ticaret alan\u0131nda T\u00fcrkiye\u2019deki sitelerin ortalama kullan\u0131labilirlik skoru 67,4 seviyesinde. Bu rakam yurt d\u0131\u015f\u0131nda 80,1. T\u00fcrkiye\u2019de m\u00fc\u015fteriden m\u00fc\u015fteriye sat\u0131\u015f yapan C2C sitelerinin ortalama skoru 65,4 iken, m\u00fc\u015fteriye direkt sat\u0131\u015f yapan sitelerde ise bu skor 68,9\u2019a y\u00fckseliyor\u201d dedi.<\/p>\n

E-ticarette en b\u00fcy\u00fck sorun sat\u0131\u015f sonras\u0131nda<\/strong><\/p>\n

T\u00fcrkiye\u2019de e-ticarette kullan\u0131labilirlik \u015fampiyonunun 78,2\u2019lik puan\u0131 ile Markafoni oldu\u011funu s\u00f6yleyen Dalc\u0131, \u201cYurt d\u0131\u015f\u0131nda Amazon 89,3 puan ile ilk s\u0131rada yer al\u0131rken, Apple\u2019\u0131n online sat\u0131\u015f b\u00f6l\u00fcm\u00fc 88,7 puanla ikinci, Costco ise 88.2 puan ile \u00fc\u00e7\u00fcnc\u00fc s\u0131rada bulunuyor. \u00dclkemizdeki e-ticaret sitelerinin kullan\u0131labilirlik skorunun d\u00fc\u015f\u00fck olmas\u0131ndaki en \u00f6nemli etkenler, \u00f6zellikle sat\u0131\u015f sonras\u0131 s\u00fcre\u00e7te m\u00fc\u015fterilerine iyi bir deneyim sunmamalar\u0131 ve sitelerinde de bu s\u00fcre\u00e7le ilgili yeterli bilgiye yer vermemeleri. Ayr\u0131ca \u00fcr\u00fcnler hakk\u0131nda yan\u0131lt\u0131c\u0131 ya da yetersiz bilgilerin yer almas\u0131, zorlu sat\u0131n alma s\u00fcreci vekullan\u0131c\u0131lara istekleri d\u0131\u015f\u0131nda g\u00f6nderilen e-postalar da sorun yaratan di\u011fer noktalar olarak \u00f6ne \u00e7\u0131k\u0131yor\u201d diye konu\u015ftu.<\/p>\n

Finansta \u015fampiyon ABD\u2019den<\/strong><\/p>\n

Finans sekt\u00f6r\u00fcndeki internet sitelerinin kullan\u0131labilirlik skorunun da yurt d\u0131\u015f\u0131 ortalamas\u0131n\u0131n alt\u0131nda kald\u0131\u011f\u0131n\u0131 s\u00f6yleyen Dalc\u0131, \u201c\u00c7al\u0131\u015fmam\u0131z, bu sekt\u00f6rde T\u00fcrkiye ortalamas\u0131n\u0131n 66,7 oldu\u011funu ortaya koydu. Global finans kurulu\u015flar\u0131n\u0131n ortalamas\u0131 ise 77,1 seviyesinde bulunuyor. T\u00fcrkiye\u2019nin finans sekt\u00f6r\u00fcnde kullan\u0131labilirlik \u015fampiyonu olan Enpara.com<\/a>\u2019un puan\u0131 76,9. ABD\u2019de sadece ordu personeline hizmet veren USAA, hem m\u00fc\u015fteri deneyimi hem de online bankac\u0131l\u0131k konusunda en y\u00fcksek skoru alan finans kurulu\u015fu. USAA 90,3 puanla m\u00fc\u015fteri deneyimi konusunda lider konumunda bulunuyor. \u0130ngiltere\u2019de sadece telefon ve internet bankac\u0131l\u0131\u011f\u0131 sunan First Direct ise 86,4 puanla ikinci s\u0131rada yer al\u0131yor. T\u00fcrkiye\u2019deki finans kurulu\u015flar\u0131n\u0131n kullan\u0131labilirlik konusundaki en b\u00fcy\u00fck sorunlar\u0131n\u0131n kendi departmanlar\u0131na odaklanm\u0131\u015f ve m\u00fc\u015fteriyi g\u00f6z ard\u0131 ederek tasarlanan s\u00fcre\u00e7ler ile kullan\u0131c\u0131 odakl\u0131 olmayan dil kullan\u0131m\u0131 oldu\u011funu s\u00f6yleyebiliriz\u201d dedi.<\/p>\n

Kullan\u0131labilirli\u011fi art\u0131rmak i\u00e7in<\/strong><\/p>\n

M\u00fc\u015fterilerine iyi bir kullan\u0131labilirlik deneyimi ya\u015fatmak isteyen bir firman\u0131n internet sitesinde dikkat etmesi gerekenlerhakk\u0131nda bilgi veren Dalc\u0131 \u015funlar\u0131 s\u00f6yledi:<\/p>\n

\u201cBa\u015far\u0131l\u0131 \u00f6rneklerde de g\u00f6rd\u00fc\u011f\u00fcm\u00fcz gibi, hangi sekt\u00f6rde olursa olsun, kolay kullan\u0131ml\u0131 aray\u00fczler olu\u015fturan ve 360 derece m\u00fc\u015fteri deneyimi sunan firma, rakiplerinden farkl\u0131la\u015fmay\u0131 ba\u015faracakt\u0131r. \u00dclkemizdeki firmalar\u0131n \u00e7o\u011funlu\u011fu, internet sitelerinin \u00f6d\u00fcl almas\u0131 i\u00e7in g\u00f6sterdikleri \u00e7abay\u0131 sayfalar\u0131n kolay ve m\u00fc\u015fteri odakl\u0131 olmas\u0131 i\u00e7in maalesefg\u00f6stermiyor. Aray\u00fczlerin estetik g\u00f6z\u00fckmesi ve be\u011fenilmesi, kolay kullan\u0131labilir olmas\u0131n\u0131n \u00f6n\u00fcne ge\u00e7iyor. Oysa m\u00fc\u015fterilerin be\u011fenisini etkileyen noktalar\u0131n en \u00f6nemlisi aray\u00fcz\u00fcn kolay olmas\u0131. Bir aray\u00fcz ne kadar estetik olursa olsun, basit bir i\u015flemde kullan\u0131c\u0131s\u0131na sorun \u00e7\u0131kard\u0131\u011f\u0131 noktada be\u011fenilmemeye ba\u015fl\u0131yor.<\/p>\n

Hizmet alma \u00f6ncesi ve sonras\u0131 da dikkate al\u0131narak, i\u015f s\u00fcre\u00e7lerinin kullan\u0131c\u0131 dostu bir bi\u00e7imde tasarlanmas\u0131 gerekiyor. E-ticaret sitelerinde ya\u015fanan s\u0131k\u0131nt\u0131lar\u0131n b\u00fcy\u00fck b\u00f6l\u00fcm\u00fc sat\u0131n alma sonras\u0131nda olurken, finans sekt\u00f6r\u00fcnde m\u00fc\u015fterilerin s\u00fcreci takip edememesi m\u00fc\u015fteri deneyimini olumsuz etkileyen en b\u00fcy\u00fck nedenler olarak \u00f6ne \u00e7\u0131k\u0131yor.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Markalara kullan\u0131labilirlik ve kullan\u0131c\u0131 deneyimi tasar\u0131m\u0131 konusunda servisler sunan Userspots taraf\u0131ndan ger\u00e7ekle\u015ftirilen \u00e7al\u0131\u015fma, T\u00fcrkiye\u2019deki internet sitelerinin kullan\u0131labilirlik skorunda yurt d\u0131\u015f\u0131 ortalamas\u0131n\u0131n alt\u0131nda kald\u0131\u011f\u0131n\u0131 ve geli\u015ftirilmeye ihtiya\u00e7 oldu\u011funu ortaya koydu. Userspots\u2019un ger\u00e7ekle\u015ftirdi\u011fi kullan\u0131labilirlik ve kullan\u0131c\u0131 deneyimi…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-9202","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"\nT\u00fcrkiye\u2019deki internet siteleri s\u0131n\u0131fta kald\u0131 - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atif.unaldi.org\/blog\/2013\/09\/24\/turkiyedeki-internet-siteleri-sinifta-kaldi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00fcrkiye\u2019deki internet siteleri s\u0131n\u0131fta kald\u0131 - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"og:description\" content=\"Markalara kullan\u0131labilirlik ve kullan\u0131c\u0131 deneyimi tasar\u0131m\u0131 konusunda servisler sunan Userspots taraf\u0131ndan ger\u00e7ekle\u015ftirilen \u00e7al\u0131\u015fma, T\u00fcrkiye\u2019deki internet sitelerinin kullan\u0131labilirlik skorunda yurt d\u0131\u015f\u0131 ortalamas\u0131n\u0131n alt\u0131nda kald\u0131\u011f\u0131n\u0131 ve geli\u015ftirilmeye ihtiya\u00e7 oldu\u011funu ortaya koydu. 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