{"id":9319,"date":"2014-05-08T08:05:51","date_gmt":"2014-05-08T08:05:51","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/2014\/05\/08\/e-y-giyilebilir-cihaz-kullan-c-say-s-2018-y-l-nda"},"modified":"2014-05-08T08:05:51","modified_gmt":"2014-05-08T08:05:51","slug":"e-y-giyilebilir-cihaz-kullan-c-say-s-2018-y-l-nda","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2014\/05\/08\/e-y-giyilebilir-cihaz-kullan-c-say-s-2018-y-l-nda\/","title":{"rendered":"E&Y : Giyilebilir cihaz kullan\u0131c\u0131 say\u0131s\u0131 2018 y\u0131l\u0131nda 177 milyona ula\u015facak"},"content":{"rendered":"

Denetim ve dan\u0131\u015fmanl\u0131k \u015firketi EY\u2019nin, 12\u2019incisini yay\u0131nlad\u0131\u011f\u0131 \u2018Telekom\u00fcnikasyon Raporu\u2019na (Inside Telecommunications) g\u00f6re giyilebilir cihaz kullan\u0131c\u0131lar\u0131n\u0131n say\u0131s\u0131 \u00f6n\u00fcm\u00fczdeki 5 y\u0131lda yakla\u015f\u0131k 8 kat artacak. Buna g\u00f6re, d\u00fcnya \u00e7ap\u0131nda 2013 y\u0131l\u0131nda 22 milyona ula\u015fan giyilebilir cihaz kullan\u0131c\u0131 say\u0131s\u0131 2018 y\u0131l\u0131nda 177 milyona y\u00fckselecek. Raporda, \u00f6n\u00fcm\u00fczdeki d\u00f6nemde aralar\u0131nda sa\u011fl\u0131k ve fitness aktiviteleri i\u00e7in kullan\u0131lanlar\u0131n da bulundu\u011fu farkl\u0131 fonksiyonlara sahip \u00fcr\u00fcnlerin, \u015fu anda ak\u0131ll\u0131 saatler ve g\u00f6zl\u00fcklerin \u00f6n planda oldu\u011fu giyilebilir cihaz pazar\u0131n\u0131n b\u00fcy\u00fcmesinde lokomotif etkisi yarataca\u011f\u0131 ifade ediliyor.<\/p>\n

Spor ve moda markalar\u0131 ile i\u015fbirlikleri ya\u015fanacak<\/p>\n

Uzun vadede farkl\u0131 fonksiyonlar\u0131n tek bir \u00fcr\u00fcnde toplanaca\u011f\u0131n\u0131 belirten EY T\u00fcrkiye Dan\u0131\u015fmanl\u0131k Hizmetleri Orta\u011f\u0131 Emre Be\u015fli, \u201cGelecek y\u0131llarda piyasan\u0131n \u00f6nde gelen \u00fcreticileri \u00fcr\u00fcn portf\u00f6ylerini yeniden de\u011ferlendirecekler. Mevcut ak\u0131ll\u0131 telefonlar, tabletler ve giyilebilir cihazlar fiyat ve fonksiyonellik bak\u0131m\u0131ndan bir d\u00f6n\u00fc\u015f\u00fcm ya\u015fayacak. Samsung, Sony, Apple, HTC gibi t\u00fcketici elektroni\u011fi devlerinin bu alanda olduk\u00e7a iddial\u0131 \u00fcr\u00fcnlerle pazardan pay almaya \u00e7al\u0131\u015fmas\u0131 bu d\u00f6n\u00fc\u015f\u00fcme \u00f6rnek olarak g\u00f6sterilebilir. Bunlar\u0131n yan\u0131 s\u0131ra, sekt\u00f6rdeki \u00fcreticiler aras\u0131nda i\u015fbirlikleri ya\u015fanaca\u011f\u0131n\u0131 ve ilerleyen d\u00f6nemde spor ve moda markalar\u0131 ile ortakl\u0131k kurularak i\u015fbirli\u011fi boyutunun sekt\u00f6r d\u0131\u015f\u0131na ta\u015faca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyoruz\u201d dedi.<\/p>\n

Mobil \u00f6demede penetrasyon d\u00fc\u015f\u00fck, potansiyel b\u00fcy\u00fck<\/p>\n

EY\u2019nin Telekom\u00fcnikasyon Raporu\u2019nun di\u011fer bir b\u00f6l\u00fcm\u00fcn\u00fc ise mobil \u00f6deme sistemlerinde ya\u015fanan geli\u015fmeler olu\u015fturuyor. S\u00f6z konusu alanda g\u00fcncel verilerin olduk\u00e7a umut verici oldu\u011funun bildirildi\u011fi rapora g\u00f6re, mobil \u00f6deme ger\u00e7ekle\u015ftiren kullan\u0131c\u0131 say\u0131s\u0131, 2013 y\u0131l\u0131 sonu itibariyle bir \u00f6nceki y\u0131la oranla d\u00fcnya \u00e7ap\u0131nda y\u00fczde 22\u2019lik art\u0131\u015fla 245,2 milyon ki\u015fiye ula\u015ft\u0131. Ancak s\u00f6z konusu b\u00fcy\u00fcmeye ra\u011fmen mobil \u00f6deme sistemlerini kullanan ki\u015fi say\u0131s\u0131 global anlamda mobil telefon kullan\u0131c\u0131lar\u0131n\u0131n sadece y\u00fczde 7\u2019sini temsil ediyor. Bu da cihaz bazl\u0131 \u00f6demelerin hala emekleme s\u00fcrecinde oldu\u011funu ve b\u00fcy\u00fck bir potansiyeli bar\u0131nd\u0131rd\u0131\u011f\u0131 anlam\u0131na geliyor.<\/p>\n

Mobil operat\u00f6rler bankalarla i\u015fbirli\u011fine gidiyor<\/p>\n

Pazardaki potansiyelden yaralanmak i\u00e7in \u00f6zellikle geli\u015fmi\u015f \u00fclkelerdeki operat\u00f6rler mobil \u00f6deme sistemleri \u00fczerine daha \u00f6nce hi\u00e7 yapmad\u0131klar\u0131 kadar i\u015fbirli\u011fi ger\u00e7ekle\u015ftiriyor. Mobil operat\u00f6rler ayr\u0131ca bankalarla ulusal ortakl\u0131klar da olu\u015fturuyorlar. Raporda, Belgacom ve BNP Parisbas Fortis ile Telefonica ve Caxia Bank\u2019\u0131n mobil ticaret alan\u0131nda ger\u00e7ekle\u015ftirdikleri ortakl\u0131klara \u00f6rnek g\u00f6steriliyor.<\/p>\n","protected":false},"excerpt":{"rendered":"

Denetim ve dan\u0131\u015fmanl\u0131k \u015firketi EY\u2019nin, 12\u2019incisini yay\u0131nlad\u0131\u011f\u0131 \u2018Telekom\u00fcnikasyon Raporu\u2019na (Inside Telecommunications) g\u00f6re giyilebilir cihaz kullan\u0131c\u0131lar\u0131n\u0131n say\u0131s\u0131 \u00f6n\u00fcm\u00fczdeki 5 y\u0131lda yakla\u015f\u0131k 8 kat artacak. Buna g\u00f6re, d\u00fcnya \u00e7ap\u0131nda 2013 y\u0131l\u0131nda 22 milyona ula\u015fan giyilebilir cihaz kullan\u0131c\u0131 say\u0131s\u0131…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-9319","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"\nE&Y : Giyilebilir cihaz kullan\u0131c\u0131 say\u0131s\u0131 2018 y\u0131l\u0131nda 177 milyona ula\u015facak - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atif.unaldi.org\/blog\/2014\/05\/08\/e-y-giyilebilir-cihaz-kullan-c-say-s-2018-y-l-nda\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E&Y : Giyilebilir cihaz kullan\u0131c\u0131 say\u0131s\u0131 2018 y\u0131l\u0131nda 177 milyona ula\u015facak - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"og:description\" content=\"Denetim ve dan\u0131\u015fmanl\u0131k \u015firketi EY\u2019nin, 12\u2019incisini yay\u0131nlad\u0131\u011f\u0131 \u2018Telekom\u00fcnikasyon Raporu\u2019na (Inside Telecommunications) g\u00f6re giyilebilir cihaz kullan\u0131c\u0131lar\u0131n\u0131n say\u0131s\u0131 \u00f6n\u00fcm\u00fczdeki 5 y\u0131lda yakla\u015f\u0131k 8 kat artacak. 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