{"id":9338,"date":"2014-05-03T11:41:39","date_gmt":"2014-05-03T11:41:39","guid":{"rendered":"http:\/\/atif.unaldi.org\/blog\/2014\/05\/03\/secilen-muzik-markaya-sempati-kazand-r-yor"},"modified":"2014-05-03T11:41:39","modified_gmt":"2014-05-03T11:41:39","slug":"secilen-muzik-markaya-sempati-kazand-r-yor","status":"publish","type":"post","link":"https:\/\/atif.unaldi.org\/blog\/2014\/05\/03\/secilen-muzik-markaya-sempati-kazand-r-yor\/","title":{"rendered":"Se\u00e7ilen m\u00fczik markaya sempati kazand\u0131r\u0131yor!"},"content":{"rendered":"<p>Davran\u0131\u015f bilimleri ve sa\u011fl\u0131k alan\u0131nda tematik e\u011fitimiyle T\u00fcrkiye\u2019de bir ilki ger\u00e7ekle\u015ftiren \u00dcsk\u00fcdar \u00dcniversitesi, \u00e7ok \u00f6nemli bir kongreye ev sahipli\u011fi yap\u0131yor. Bu y\u0131l 11\u2019incisi d\u00fczenlenen Uluslararas\u0131 Kognitif N\u00f6robilim Kongresi yo\u011fun kat\u0131l\u0131mla \u00dcsk\u00fcdar \u00dcniversitesi Altunizade Yerle\u015fkesi\u2019nde ger\u00e7ekle\u015ftiriliyor.<\/p>\n<p>Kongrede \u201cfilm m\u00fcziklerinin kognitif etkileri\u201d de tart\u0131\u015f\u0131ld\u0131. Bel\u00e7ika Ghent Universitesi \u00d6\u011fretim G\u00f6revlisi Kognitif m\u00fczikolog Muzaffer \u00c7orlu, sunumunda insanlar aras\u0131 ileti\u015fimde dilden \u00f6nce m\u00fczik kullan\u0131ld\u0131\u011f\u0131na dikkat \u00e7ekti.<\/p>\n<p>M\u00fczi\u011fin beyinde dilin etki edemedi\u011fi b\u00f6l\u00fcmlere etki etti\u011fini ifade eden \u00c7orlu,  Kognitif m\u00fczikologlar olarak sesleri 400 farkl\u0131 parametrede ele alarak analiz ettiklerini s\u00f6yledi.<\/p>\n<p>N\u00f6ropazarlamac\u0131lar\u0131n bug\u00fcn art\u0131k hangi \u00fcr\u00fcn\u00fc hangi m\u00fczikle sunarsak pozitif duygu olu\u015fturabiliriz diye bakt\u0131klar\u0131na vurgu yapan Muzaffer \u00c7orlu, insanlar\u0131n m\u00fczikle senkronize olduklar\u0131n\u0131 s\u00f6zlerine ekledi.<\/p>\n<p>\u00c7orlu insanlar\u0131n ruh haline g\u00f6re ses tonunun de\u011fi\u015fti\u011fini s\u00f6yledi.<\/p>\n<p>\u201c\u00dczg\u00fcnsek daha yava\u015f ve dar aral\u0131kta konu\u015fuyoruz. Ne\u015feliysek daha y\u00fcksek ve tempolu konu\u015fuyoruz.\u201d<\/p>\n<p>\u201cM\u00fczik yarg\u0131lar\u0131m\u0131z\u0131 etkiliyor\u201d<\/p>\n<p>Bu bilgiler \u0131\u015f\u0131\u011f\u0131nda yapt\u0131\u011f\u0131 \u00e7al\u0131\u015fmalarda \u201cM\u00fczikle kognitif y\u00fck\u00fc art\u0131rd\u0131\u011f\u0131m\u0131zda g\u00f6rselli\u011fi alg\u0131lamada bir farkl\u0131l\u0131k oluyor mu?\u201d sorusuna cevap arad\u0131klar\u0131n\u0131 ifade eden \u00c7orlu \u015funlar\u0131 s\u00f6yledi:<\/p>\n<p> \u201c \u0130lgin\u00e7 bir \u015fekilde ayn\u0131 film sahnelerini m\u00fczikli ve sessiz olarak kar\u015f\u0131 tarafa seyrettirdi\u011fimizde alg\u0131laman\u0131n de\u011fi\u015fti\u011fini g\u00f6r\u00fcyoruz. Hatta ki\u015filerin ahlaki yarg\u0131lar\u0131 bile dinledikleri m\u00fczi\u011fe g\u00f6re de\u011fi\u015fkenlik g\u00f6sterebiliyor. E\u011fer \u00f6d\u00fcl mekanizmas\u0131n\u0131 tetikleyen herhangi bir \u015fey varsa, \u00e7e\u015fitli m\u00fczikler, \u00e7ikolata vs. o zaman insanda daha istekli, daha cesur bir \u015fey yapma motivasyonu do\u011fuyor. Ayn\u0131 m\u00fczi\u011fi s\u00fcrekli sunarak beyinde bu ba\u011flant\u0131 kurulabiliyor. Baz\u0131 markalar m\u00fczi\u011fini kendisi yap\u0131yor, m\u00fczikal kodlar kullanarak, belirli bir tempo kullanarak ak\u0131lda kal\u0131c\u0131 m\u00fczikler olu\u015fturuyor.\u201d<\/p>\n<p>Mutluluk, isteklilik ve motivasyona yol a\u00e7an m\u00fczikal kodlar\u0131n kullan\u0131ld\u0131\u011f\u0131na dikkat \u00e7eken \u00c7orlu, b\u00f6ylece markaya sempati kazand\u0131r\u0131ld\u0131\u011f\u0131n\u0131 ifade ediyor ve ekliyor:<\/p>\n<p>\u201cSahne m\u00fcziksiz izledi\u011finde bile o m\u00fczi\u011fi hat\u0131rlat\u0131c\u0131, hipokamp\u00fcs\u00fc etkileyici, yani ezberlemeyi kolayla\u015ft\u0131r\u0131c\u0131, tekrarlardan olu\u015fan m\u00fczikler sunuluyor. B\u00f6ylece ki\u015fi o markayla sempatisini \u00e7ok \u00e7abuk kuruyor. Ahlaki fikrinizi bile etkileyebiliyor bu. Tehlike buradan kaynaklan\u0131yor.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Davran\u0131\u015f bilimleri ve sa\u011fl\u0131k alan\u0131nda tematik e\u011fitimiyle T\u00fcrkiye\u2019de bir ilki ger\u00e7ekle\u015ftiren \u00dcsk\u00fcdar \u00dcniversitesi, \u00e7ok \u00f6nemli bir kongreye ev sahipli\u011fi yap\u0131yor. Bu y\u0131l 11\u2019incisi d\u00fczenlenen Uluslararas\u0131 Kognitif N\u00f6robilim Kongresi yo\u011fun kat\u0131l\u0131mla \u00dcsk\u00fcdar \u00dcniversitesi Altunizade Yerle\u015fkesi\u2019nde ger\u00e7ekle\u015ftiriliyor&#8230;.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-9338","post","type-post","status-publish","format-standard","hentry","category-blogum"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Se\u00e7ilen m\u00fczik markaya sempati kazand\u0131r\u0131yor! - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atif.unaldi.org\/blog\/2014\/05\/03\/secilen-muzik-markaya-sempati-kazand-r-yor\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Se\u00e7ilen m\u00fczik markaya sempati kazand\u0131r\u0131yor! - At\u0131f \u00dcnald\u0131 | Yaz\u0131lar ve Yay\u0131n Ar\u015fivi\" \/>\n<meta property=\"og:description\" content=\"Davran\u0131\u015f bilimleri ve sa\u011fl\u0131k alan\u0131nda tematik e\u011fitimiyle T\u00fcrkiye\u2019de bir ilki ger\u00e7ekle\u015ftiren \u00dcsk\u00fcdar \u00dcniversitesi, \u00e7ok \u00f6nemli bir kongreye ev sahipli\u011fi yap\u0131yor. 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